Jessica Sims

• Lead the planning, development, and execution of resort recreation programming and retail operations at a historic luxury resort. Responsible for delivering high-quality guest experiences that support resort branding, increase engagement, and generate additional revenue.
• Leadership and Development

Oversee daily operations of resort retail outlets including

merchandising strategy, inventory oversight, vendor

partnerships, and sales performance.

Lead recreation and activity programming that enhances the

overall guest experience for families, couples, and group

travelers.

Supervise and develop recreation and retail team members,

maintaining high service standards aligned with brand

expectations.

Collaborate with leadership across departments to create

programming that complements resort events, seasonal themes,

and guest demand.

• Programming & Guest Experience Development

Design and execute a wide variety of resort activities including

seasonal events, family programming, outdoor recreation

experiences, and special themed weekends, examples include

Grand Illumination, Murder Mystery dinners, princess teas,

author lectures, and local artisan events.

Develop creative guest experiences that highlight the historic

significance and natural beauty of the Bedford Springs property.

Introduce new programming concepts that increase guest

participation and add value to the resort stay.

• Retail Development & Innovation

Led the development and launch of Sweet Spring Candy Co., a

new retail concept that expanded the resort’s shopping offerings

and enhanced the guest experience.

Curate unique retail merchandise that reflects the character of

the resort and appeals to a wide range of guests.

• Historical Programming Leadership

History Committee Chair – Omni Bedford Springs Resort

Lead initiatives that preserve and share the rich history of the

property through educational displays, guest programming, and

special events, including a weekend long event, Vintage Days.

Develop engaging historical content that enhances the

storytelling experience for guests and associates.