Jessica Slone
Fairborn,OH
Summary
Highly accomplished marketing leader with over a decade of progressive experience, including team management and strategic planning. Innovative Marketing leader with 10+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
12
12
years of professional experience
Work History
DIRECTOR OF MARKETING
PISCINE ENERGETICS
01.2018 - Current
- Planned and executed events and marketing programs to increase qualified leads Webinar Series Creator: "Quarantining with Curators" Currently at 90 episodes, 150 hours of content, averaging of 125 participants per session
- Campaign Creator: Created "Save Your Aquarium" campaign
- Resulted in an audience reach of 70.5M, with 1.6M in sales
- This has converted into an ongoing campaign, where a portion of every hobbyist purchase goes to supporting Zoos and Aquariums
- Brand Reposition: Successfully transitioned company branding to align with company goals, increasing brand awareness and effectiveness.
- Organized and executed experiential trade- show booths
- Wrote and distributed press releases to increase brand visibility
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
REGIONAL DIRECTOR - NE
LICKS PILL-FREE
01.2016 - 11.2017
- Territory Management: Hired and managed a remote sales team of 35 as well as nurtured relationships with C-level executives within the designated territory of 13 states in the Northeast Region
- Budget Oversite and Resource Allocation: Managed budgets and strategically allocated resources to maximize impact and achieve company objectives
- Training Program Design: Developed comprehensive training programs and materials, utilizing a blend of digital and experiential methods to facilitate product understanding and effective knowledge transfer
- Performance Metrics Development: Created KPIs and Analytics to monitor and improve company performance.
FIELD SALES MANAGER
SAMSUNG MOBILE
01.2012 - 01.2016
- Led Data Analytics/Reporting from 2013 to 2016.
- Nationally recognized Trade Show Trainer/Presenter.
- Exceeded key performance metrics and objectives, ranking top 10% performer among 330 Field Sales Managers (2012-2016).
- Managed 170 retailers, exceeding sales targets and budgets.
- Built strong relationships with teams, associates, and consumers.
- Developed and managed profitable sales and certification programs. Assisted in onboarding processes and acted as liaison to Retail Development Managers.
- Organized training sessions and facilitated webinars for the Midwest market
Education
Skills
- Marketing Strategy and Execution
- Leadership and Training
- Public Speaking and Brand Awareness
- Performance Metrics and Goal Setting
- Product Marketing
- Partnership Development
- Customer Segmentation
- Event Planning
- Brand Management
- Strategic Planning
- Project Management
- Market Planning and Execution
Websites
Volunteer Experience
- Shriners Hospital
- Girl Scouts
Timeline
DIRECTOR OF MARKETING
PISCINE ENERGETICS
01.2018 - Current
REGIONAL DIRECTOR - NE
LICKS PILL-FREE
01.2016 - 11.2017
FIELD SALES MANAGER
SAMSUNG MOBILE
01.2012 - 01.2016
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