Jessica Springer

Oversaw the retention and growth of a portfolio of SMB clients within SaaS, guiding them from onboarding to renewal. Adept at driving growth and delivering impactful solutions in the dynamic digital landscape.

• Successfully oversaw diverse book of 85+ clients with $2.5 million in annual revenue.
• Exceeded retention and sales goals by 20% through strategic upselling and cross-selling initiatives, demonstrating keen understanding of client needs and aligning solutions with their business objectives.
• Successfully executed comprehensive onboarding plans, ensuring clients quickly understood product offerings, features, and processes.
• Demonstrated proficiency in negotiating complex contracts, consistently securing favorable terms and conditions for clients while maximizing company revenue.
• Conducted thorough training sessions, equipping clients with knowledge and tools necessary for optimal product utilization.
• Conducted regular business reviews with clients to assess their needs, identify areas for increased product utilization, and align solutions with their evolving business objectives.
• Utilized data-driven insights and client feedback to tailor solutions, addressing pain points and enhancing overall satisfaction.
• Implemented personalized value-add strategies, such as customized resource guides and targeted training sessions, resulting in successful client retention.
• Acted as key liaison between clients and internal product development teams, facilitating productive discussions that resulted in successful implementation of client-suggested enhancements.

-Managed strategic sales of products, annual promotional budgets, roadmaps, and new product programs to high-level national and international retailers such as Amazon, Costco, Barnes & Noble, and FedEx Office.

• Oversaw contracts, negotiations and reporting for national accounts
• Exceeded yearly sales goals and increased business by average of 20% YOY
• Launched strategy and execution of presentations resulting in acquisition of new accounts, including a retail chain of 1,400 locations
• Planned and launched planogram programs for national chains, including one with nearly 2,000 locations, resulting in department revenue increase of 200%
• Analyzed sales data, market trends, and competitor actions to increase market share and SKU counts by average of 56%
• Developed and maintained account sales education tools for cross functional team of 15
• Training, development and coaching of small team
• Trade show planning, logistics, merchandising and sales

Organized sales, contract negotiations and reporting for accounts such as Cost-Plus World Market, Anthropologie and Francesca’s.

• Oversaw contracts, negotiations and reporting for national accounts
• Produced yearly sales growth of key accounts and consistently exceeded yearly sales goals by average of 35%
• Led business development projects with cross-functional team of 7, which were utilized by entire company’s sales team
• Regularly refreshed and optimized account planograms and assortments using data analysis and market research, resulting in 15%-50% revenue increases
• Negotiated and managed liquidation of aged inventory freeing up 15% of warehouse space and reducing inventory liability by 90%
• Organized trade show planning, logistics, merchandising and sales at national trade shows

Led sales of three separate product lines to thousands of retailers nationwide through sales reps and directly to chain stores.

• Oversaw training, development and performance of 150+ independent sales representatives to build product awareness and exceed revenue targets
• Tracked and analyzed sales figures, sales activities and leads
• Researched and created sales tool improvements that resulted in 95% of representatives exceeding annual goals, contributing to 40% YOY increase
• Monitored customer buying trends, market conditions and competitor actions to adjust strategies and exceed sales goals
• Resolved unique and recurring complaints to ensure quality customer service
• Trade show planning, logistics, merchandising and sales

Processed customer requests, orders, and complaints with forward-thinking strategies

• Organized customer order files
• Assisted customers in product assortment and program decisions
• Worked with cross functional teams to create order process improvements resulting in 25% reduction in hours spent inputting
• Communicated with 50+ customers per day through phone calls, email and written communication