Jessica Stanley
Atlanta,GA
Summary
Strategic communications leader with a track record of orchestrating complex, live productions and multi-channel narratives. Expert in navigating high-pressure environments, managing large-scale logistics, and translating intricate data into compelling stories for national audiences.
Overview
18
18
years of professional experience
Work History
Live Broadcast Producer
The Weather Channel
Atlanta
08.2018 - Current
- Drive the creative and structural direction for national live broadcasts, managing complex logistical variables in real-time
- Partner with subject matter experts and technical teams to ensure 100% accuracy and clarity in high-consequence messaging
- Oversee segment placement and resource allocation to maintain a seamless, high-production-value experience for a national audience
Digital Content Producer
Local Now
Atlanta
01.2020 - 12.2021
- Developed lifestyle and news content tailored for major metropolitan markets, utilizing data research to drive engagement on a national platform
Assistant News Director
WBND
South Bend, IN
01.2018 - 08.2018
- Spearheaded overall newsroom operations, serving as the primary lead for regional political debates and high-visibility community events
- Recruited and scheduled on-air talent while managing diverse support teams to meet rigorous performance standards
Live Broadcast Producer, Writer
WSB-TV
Atlanta
12.2015 - 12.2017
- Managed the full lifecycle of midday broadcasts, ensuring all structural elements aligned with brand standards
- Supervised live shots and high-consequence breaking news cut-ins
- Writer for live news shows in various time slots
Live Broadcast Producer
WBTV
Charlotte
12.2013 - 12.2015
- Produced the end-to-end execution of fast-paced morning broadcasts, ensuring seamless transitions and high-production value under strict deadlines
- Developed unique, data-driven segments by leveraging current events to create relevant and impactful content for a regional audience
Line Producer
WBND
South Bend, IN
03.2011 - 12.2013
- Develop strategies to launch inaugural morning show
- Oversee live news production for high-paced morning show
- Implement and refine workflows to optimize efficiency
Line Producer
WTXL
Tallahassee, FL
10.2007 - 07.2010
- Orchestrate all editorial and structural elements of newscasts
- Lead script development and content editing
- Balance hard news with engaging lifestyle and feature content
Education
Bachelor of Science - Broadcast Journalism
Florida A & M University
Tallahassee, FL12-2009
Media Sales Institute Certificate - Digital Communications
NABEF/NABOB
Tallahassee, FL05-2010
Skills
- Operations Leadership
- Crisis Communications
- Project Management
- Talent Acquisition
- Strategic Storytelling
- Digital media
ACHIEVEMENTS
Emmy Award Recipient, Breaking News Coverage
Hurricane Helene Landfall, Sept 2024
Timeline
Digital Content Producer
Local Now
01.2020 - 12.2021
Live Broadcast Producer
The Weather Channel
08.2018 - Current
Assistant News Director
WBND
01.2018 - 08.2018
Live Broadcast Producer, Writer
WSB-TV
12.2015 - 12.2017
Live Broadcast Producer
WBTV
12.2013 - 12.2015
Line Producer
WBND
03.2011 - 12.2013
Line Producer
WTXL
10.2007 - 07.2010
Bachelor of Science - Broadcast Journalism
Florida A & M University
Media Sales Institute Certificate - Digital Communications
NABEF/NABOB