Jessica Steinhoff
Marketing Manager
Lutz,FL
Summary
Accomplished marketer and analytical problem-solver specializing in defining, building and executing campaigns at a national level. Successful record of working cross-departmentally to driving profits, increasing market shares and traffic.
Hardworking, performance-oriented leader offering proven expertise in project development and campaign enhancement. Prepared to bring 13+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
18
18
years of professional experience
Work History
Campaign Manager
Circle K Convenience Stores
09.2022 - 04.2024
- Developed and executed national marketing retail strategies to bring Circle K's positioning to life through omnichannel approach for 4,000 stores.
- Created omni-channel and grassroots campaign with Pepsico to market exclusive Mtn Dew flavor initiatives mobilizing fourteen business units for activation.
- Developed comprehensive end to end project plans for national DC Comic traffic-driving partnership, ensuring product supply, operations training, and reporting was seamless provided. Created multi-channel GTM strategy for timely execution of all campaign deliverables.
- Designed co-branded social, CRM and digital marketing initiatives for Pepsi, Coke, Keurig Dr Pepper, Red Bull, Monster Energy, Mars, Mondelez, Ferrara, and proprietary brands to promote monthly in-store offers and sweepstakes.
- Conducted thorough post-campaign analysis to identify successes, areas for improvement, and key learnings for future initiatives.
- Streamlined campaign reporting processes, providing actionable insights for continuous improvement
Category Manager & Brand Manager
Circle K Convenience Stores
07.2017 - 09.2022
- Surpassed budget for sales by 5% and gross profit by 1.5% for 500 stores in dispensed beverage, food service, snacks categories, along with continued brand management.
- Developed detailed sales forecasts based on historical data, allowing for proactive inventory management decisions. Used Nielsen, IRI, Power BI, SQL, Spectra and Spaceman.
- Led regional bean-to-cup coffee on demand program end to end in 520 stores spearheaded new hot food program introduction in 350 stores with construction designs, planogramming, internal and external marketing campaign, training programs, incentive programs, product forecasting, stakeholder reporting and program optimizations.
- Implemented Door Dash and Uber Eats delivery program pilot for national testing. Negotiated rates, led cross-functional category teams for product mix, streamlined accounting processes and trained operations.
- Liaison between McLane, category managers, operational management with goal of managing in-stocks, optimization plans reporting and resolving issues.
- Increased brand awareness by developing and implementing strategic traditional and digital marketing campaigns for traffic-driving product lines.
Brand Manager
Circle K Convenience Stores
03.2011 - 07.2017
- Developed and executed first national social activation campaign to market value-prop fountain drink, Polar Pop to gain market share and increase traffic. Increased social engagement 400% and traffic 3.5% during and post-campaign.
- Enhanced brand recognition by creating exclusive sports marketing partnerships with Cleveland Indians, Browns, Anheuser-Busch and Monster Energy. Increased NPS +5 points within target market.
- Led regional team and collaborated with cross-functional teams to design, test and launch Easy Rewards loyalty program, training materials, and marketing campaigns.
- Implemented first promotional texing campaign to create database and developed communication scheduling calendar.
- Managed and oversaw creative projects for POP, displays, and product imaging to drive quality and accurate brand standards.
- Supervised marketing specialist with grassroots marketing, monthly POP and product-specific projects.
Media Planer
Sherry Matthews Group
06.2006 - 12.2010
- Researched and developed traditional media buying plans for program-driven HHSC and TXDOT campaigns in 17 markets, prioritizing cost-effective content with maximum impact within budget.
- Negotiated favorable rates with media suppliers, securing advantageous placements for clients' campaigns.
- Analyzed campaign performance weekly to spot trends, test strategies, and optimize plans.
- Conducted post-campaign evaluations to assess effectiveness, making recommendations for future improvements.
Education
Bachelor of Arts - Advertising
Texas Tech University
Lubbock, TX 05.2001 -
Skills
- Marketing Campaigns
- Fast-Paced Agility
- Project Workflow
- Relationship Building
- Consumer Analysis
- Product Launches
- Creative Process
- Media Planning
- Strategic Planning
- Marketing Campaigns
Timeline
Campaign Manager
Circle K Convenience Stores
09.2022 - 04.2024
Category Manager & Brand Manager
Circle K Convenience Stores
07.2017 - 09.2022
Brand Manager
Circle K Convenience Stores
03.2011 - 07.2017
Media Planer
Sherry Matthews Group
06.2006 - 12.2010
Bachelor of Arts - Advertising
Texas Tech University
05.2001 -
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