Managed social media accounts for optimal audience engagement, resulting in a 6.7% increase in online following within 3 months.
Contributed to the improvement of lead generation and client prospecting/recruiting strategies, leading to enhanced facility sales and revenue.
Engaged in community outreach activities to enhance brand awareness.
Contributed to higher sales revenue by elaborating comprehensive details on membership packages, fitness programs and effective professional training.
Marketing Coordinator
Rocky Rococo Restaurants Corporate
Oconomowoc, WI
01.2023 - 01.2024
Achieved an 18% increase in Email Click Rate in 2023, utilizing strategic segmentation and enhanced personalization strategies with Mailchimp for email campaign management.
Implemented a new customer loyalty program, resulting in a 14% boost of the Customer Retention Rate in just 4 months.
Devised and deployed comprehensive digital marketing tactics via diverse platforms such as social media, email, and web, boosting website traffic by 20%.
Analyzed campaign performance with Google Analytics and other tools to enhance strategies and ROI maximization.
Digital Marketing Intern
Team Winnebagoland
Oshkosh, WI
02.2022 - 05.2022
Assisted in creation of social media content calendars and campaigns, resulting in 16% increase in engagement over 3 months.
Tracked campaign performance metrics, identified areas for improvement, and adjusted strategies accordingly
Utilized search engine optimization techniques to enhance brand visibility.
Assisted marketing team with administrative tasks and project management activities
Waitress
Tj's Harbor Restaurant
Oshkosh, WI
06.2020 - 07.2021
Delivered daily customer satisfaction to 50-60+ patrons through prompt food and beverage needs assessment and attentive table check-ins.
Provided personalized menu recommendations and skillfully upsold food and beverages, resulting in consistent sales growth.
Assisted staff in bussing tables during peak hours to facilitate swift table turnover and optimize restaurant efficiency.