Jessica Strouhal

• Serving as a liaison and primary point of contact between advisers and internal departments, ensuring consultative solutions for long-term client value.
• Managing 4 clients, with quarterly budget of over 1 million each, focusing on developing and implementing complex media plans that exceed client needs and address pain points.
• Analyzing ad campaign delivery reports and providing real-time optimization strategies.
• Demonstrating exceptional leadership, time management, and organizational skills.
• Overseeing monthly, quarterly, and yearly reports to ensure legal compliance and program readiness.
• Proven team player who contributes to issue resolution and operational improvements.
• Forging strong partnerships with cross-functional teams and external agencies.
• Nurturing professional development and instilling culture of excellence in direct reports.
• Making data-driven decisions, focusing on key metrics such as CAC: LTV, ROAS, and CPA.
• Championing cross-functional projects to steer strategy development for measurable growth.
• Leading testing roadmap for Paid Social, influencing broader Growth Marketing strategies.
• Developing content for press releases, websites, and social media.
• Shaping strategic direction of copy through collaboration with marketing and retail partners.
• Supporting upcoming projects and promoting new product launches.
• Supervising online and offline ad campaigns, and reporting on results.
• Streamlining operational processes and workflow to increase team performance and resource allocation efficiency.
• Overseeing company media budget to increase cost efficiency and sales.
• Leading implementation of best practices to support customer service satisfaction initiatives.
• Cutting delivery times through proactive tracking and monitoring of project timelines and aggressive pursuit of customer approval of digital and print files.
• Developing strong relationships with advertisers and negotiating pricing following established procedures.
• Maximizing ROI of advertising campaigns through continual analysis of performance, response rates, and results.
• Using consultative sales techniques to pinpoint customers' advertising needs and close short-term and long-term sales contracts.
• Shaped strategic direction of copy by collaborating with marketing and retail partners
• Supported upcoming projects and promoted new product launches
• Oversaw company media budget, increasing cost efficiency and sales
• Led implementation of best practices to support customer service satisfaction initiatives

Serving as primary digital marketing media expert for US labels, leading planning, buying, optimization, and reporting.
Managing 10 clients with quarterly budget exceeding 800k.
Pitching new business and maintaining high client satisfaction and retention.
Implementing digital marketing campaigns, meeting deadlines and budget restrictions.
Orchestrating strategic initiatives, transforming supplier arrangements into partnerships.
Reconciling media buying invoices with campaign performance, ensuring financial accuracy.
Developing and managing advertising and promotional materials, adhering to brand standards.
Providing extensive support in sales, technical, and business areas to key accounts.
Working with customers to develop strategic business and account plans.
Mentoring junior account management professionals to develop skills and increase company revenue.
Contributing to annual revenue goals by selling new services and developing new accounts.
Researching emerging industry trends, applications, and concepts to enhance products and services.
Analyzing key competitors to respond to competitive threats.
Addressing problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
Facilitating client satisfaction and renewing customer relations to drive growth.
Developing and implementing strategies to increase client retention.

• Developed deep knowledge of customer businesses and relationship to company objectives
• Analyzed key competitors to respond to competitive threats

• Directing Social Media and Digital Marketing, serving as primary contact for 60 dental practices.
• Maintaining 99% client retention rate through client-specific strategies maximizing ROI.
• Leading weekly marketing meetings, collaborating with operations, and developing high-level media plans.
• Preparing and presenting Monthly and Quarterly Performance Reviews, driving new client opportunities.
• Assisting in accounts payable and payroll processes.
• Creating robust client development plans to engage markets and meet sales and profit objectives.
• Influencing existing clients to purchase current and new services using persuasion tactics.
• Representing company at various industry events, meetings, and conferences to solidify existing and new client relationships.
• Analyzing and studying market and business trends to recommend new strategies and prepare for upcoming changes.
• Establishing new business opportunities with targeted clients through prospecting, networking, and closing techniques.
• Interacted well with customers to build connections and nurture relationships
• Trained new employees on proper protocols and customer service standards
• Assisted in recruiting, hiring, and training of team members