Summary
Overview
Work History
Education
Skills
Selected Achievements
References
Timeline
Generic

Jessica Tew

Clearwater,FL

Summary

Dynamic Senior Client Strategist (Account Manager) with a proven track record at Trade School, driving multimillion-dollar account growth through innovative media planning, strategic selling, and client management. Expert in campaign optimization and data analytics, recognized for exceeding upsell targets, and enhancing client satisfaction through collaborative problem-solving and tailored advertising strategies.

Overview

15
15
years of professional experience

Work History

Senior Client Strategist | Account Manager

Trade School (Orange Apron Media, The Home Depot)
Remote, GA
11.2023 - Current
  • Tailored media plans to reflect merchant priorities and achieve client-focused objectives.
  • Manage a multimillion-dollar book of business spanning 30 to 40 supplier accounts, serving as the strategic lead across multiple categories.
  • Manage multiple national accounts that have achieved over 200% year-over-year growth since assuming account ownership.
  • Drive account growth by developing full-funnel retail media strategies and performance optimizations.
  • Exceeded $700K in upsells by recognizing and addressing client needs.
  • Collaborate cross-functionally with Ad Success, Product, and Managed Service teams to streamline campaign execution, and resolve supplier challenges.
  • Leverage competitive insights and reporting tools (Tableau, Insights Explorer) to deliver data-backed recommendations that improve efficiency and ROAS.
  • Recognized for building strong supplier relationships, expanding account commitments, and influencing year-over-year investment growth.

Client Solutions Manager

CitrusAd (Epsilon Retail Media)
02.2022 - 10.2023
  • Managed workflow, campaign setup, and reporting for national and emerging brands on Target and major retailers, overseeing accounts spending $1K to $20K+ per month in sponsored ads.
  • Provided sales teams with incremental revenue opportunities through tailored budget recommendations, media optimizations, and competitive insights.
  • Contributed to quarter-over-quarter sales growth exceeding $20M across managed accounts.
  • Delivered consultative client support, including performance reviews, growth strategies, and actionable campaign insights, to improve profitability.
  • Collaborated with product, analytics, and sales enablement teams to streamline operations and improve campaign execution.
  • Recognized for driving the adoption of full-funnel media strategies, leading to measurable increases in ROAS, and client satisfaction.

Marketing Consultant & Freelance Designer

Jessy Lee Artistry
Clearwater, USA
01.2011 - 06.2022
  • Crafted effective marketing approaches for various fields, including retail, healthcare, and education.
  • Partner with brands to design sales collateral, digital assets, and event marketing materials.

Social Media & Marketing Coordinator

Big Storm Brewing Co.
Clearwater, USA
08.2020 - 08.2021
  • Designed and executed digital marketing campaigns, resulting in a 200% sales increase for core beer brands.
  • Analyzed marketing data from 21K+ active users, optimizing campaign performance and increasing engagement by 30% in less than 12 months.
  • Delivered creative marketing collateral across social media, email, and e-commerce platforms.

Event & Project Coordinator

SOFWERX
Tampa, USA
04.2020 - 08.2020
  • Coordinated multi-stakeholder projects involving Academia, Industry, and Government, supporting 200+ participants.
  • Delivered project plans, presentations, and reporting for client and management use.

Education

Bachelor of Fine Arts - Graphic Design

Art Institute of Tampa
Tampa
06.2013

Skills

  • Media planning
  • Client management
  • Campaign optimization
  • Revenue growth
  • Performance metrics
  • Cross-functional collaboration
  • Data analytics
  • Problem-solving aptitude
  • Advertising strategies
  • Cross-functional team collaboration

Selected Achievements

  • Expanded client investments by 25-100% YoY through consultative sales and performance optimization.
  • Increased account revenue through strategic retail media activations and data-driven recommendations.
  • Recognized for scaling accounts and delivering measurable improvements in CTR, CPC efficiency, and ROAS.
  • Established trust with senior leadership and suppliers by consistently aligning media strategies with broader business goals.

References

References available upon request.

Timeline

Senior Client Strategist | Account Manager

Trade School (Orange Apron Media, The Home Depot)
11.2023 - Current

Client Solutions Manager

CitrusAd (Epsilon Retail Media)
02.2022 - 10.2023

Social Media & Marketing Coordinator

Big Storm Brewing Co.
08.2020 - 08.2021

Event & Project Coordinator

SOFWERX
04.2020 - 08.2020

Marketing Consultant & Freelance Designer

Jessy Lee Artistry
01.2011 - 06.2022

Bachelor of Fine Arts - Graphic Design

Art Institute of Tampa

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