Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Jessica Toomer

Wilmington,NC

Summary

Versatile Pop Culture Writer proficient in researching, writing and editing compelling features and news articles across a variety of subjects. Experienced professional passionate about creating content that resonates with and inspires readers. Talented at crafting dynamic stories and informative articles using SEO optimization to reach a wider audience.

Overview

10
10
years of professional experience
1
1
Certification

Work History

Pop Culture Writer

UPROXX
08.2015 - Current
    • Pitched, built, and wrote pop culture articles covering film, TV, style, celebrity news, sports, and more.
    • Optimized web content using SEO best practices, improving search engine rankings and online visibility.
    • Collaborated with editors to refine drafts, ensuring consistent tone and style across various platforms.
    • Interviewed celebrities and entertainment industry insiders for viral features.
    • Proofread and edited film and TV posts to prepare for publication.
    • Added keywords, meta descriptions and alt image tags to increase SEO presence.
    • Created concise, eye-catching headlines and copy on news and pop culture topics.

Entertainment Editor

Guideposts
09.2015 - 03.2018
    • Enhanced audience engagement by incorporating trending topics and multimedia elements into entertainment articles.
    • Contributed to an increase in website traffic by consistently producing high-quality content that resonated with readers.
    • Managed social media accounts, growing engagement across various platforms and improving readership on the site.
    • Collaborated with staff writers and freelancers to develop compelling stories, ensuring a diverse range of voices and perspectives.
    • Established relationships with industry professionals, securing exclusive interviews and scoops for the publication.

Features Writer

Huffington Post
01.2014 - 09.2015
  • Aggregated breaking pop culture news stories to drive traffic on site and on social.
  • Enhanced reader engagement by incorporating vivid storytelling and attention-grabbing headlines in feature articles.
  • Improved website traffic by creating SEO-friendly content tailored for digital audiences.
  • Implemented fact-checking processes on all articles before submission, ensuring accuracy and minimizing potential legal issues.
  • Crafted shareable, insightful interviews with celebrities, filmmakers, showrunners, and Hollywood insiders.

Education

Bachelor of Arts - Journalism

University of North Carolina At Wilmington
Wilmington, NC
12.2011

Skills

  • SEO Strategies and Optimization
  • Content Creation
  • Copyediting
  • Pop Culture News Aggregation
  • Fact-Checking
  • Multimedia Writing
  • Compelling headlines
  • Web Content Creation
  • Interviewing
  • News Writing
  • Keyword Optimization
  • Story Sourcing

Certification

Member of the Television Critics Association

Timeline

Entertainment Editor

Guideposts
09.2015 - 03.2018

Pop Culture Writer

UPROXX
08.2015 - Current

Features Writer

Huffington Post
01.2014 - 09.2015

Bachelor of Arts - Journalism

University of North Carolina At Wilmington

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Jessica Toomer