Jessica Torres | Digital Marketing
Queens,NY
Summary
Jessica Torres, a multi-hyphenate, highly detailed oriented, creative professional in content strategy, copywriting, community outreach and social media marketing - with 8 years+ of scaling brands and businesses, successfully working with household name brands, non-profit organizations, start-up businesses, and CEO's with proven results amplifying digital communities through brand awareness. As a self-made digital content creator with a cumulative 20k following across all platforms - Jessica Torres utilizes her platforms as an intentional community builder online and offline - exceling through her entrepreneurial background and deliberate work ethic.
Overview
10
10
years of professional experience
Work History
Social Media Manager & Digital Content Creator
Various Clients, Brands, and Businesses
New York, NY
02.2020 - Current
- Organically drafting and writing 200+ cold emails, direct messages daily through outreach to build connections, secure additional clientele, partnership deals while consistently building contacts with industry professionals.
- Successfully, managing 4-5 clients at a time, working on 3-4 digital platforms for each client with individualized attention and proven results.
- Conducting meetings 3-4 times weekly, in-person, to lead in the creative direction of content creation, batch shooting content with business owners for content scheduling.
- Scaled an NYC startup business with 0 followers to an audience 40,000 on Instagram maintaining a 15% engagement rate consistently over the course of 6 months. Exceeded client's expectations in sales generated through strategy.
- Led the coordination, management, vision and execution of events from start to finish - producing events of 30-50 individuals to mass conferences of 400-500+ people, independently conducting outreach and securing paid sponsorships totaling over $20,000 for One Girl Inc. and $50,000 in partnership with high profile client, Ryan Serhant, Of Serhant for a luxury commercial's newest exclusive launch.
- Pitched, conceptualized, produced creative direction, and edited start to finish short video content for TikTok, Facebook, X, LinkedIn, Pinterest, Instagram as well as long form that have reached target demographics, increased revenue as a result of consistently viral TikTok (30,000+ per video) that raise brand awareness.
- As a Digital Content Creator with an organic 20k+ following and a consistent 23% engagement rate. Created multiple streams of revenue exceeding $4,000 monthly through Affiliate Marketing, Brand Partners, through negotiating Campaign deals with prominent brands such as Fashion Nova, Pretty Little Thing, Nike, Meta, Adobe, Neutrogena, Revlon, Macys, etc
Social Media Manager & Digital Content Creator
Paramount
New York, NY
01.2018 - 02.2023
- Increased engagement by 30%, implementing an analytics-based campaign while developing an efficient image of the brand's mission and values by interacting, engaging and networking with consumers directly online, and at in person events.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
- Designed and edited promotional publications. Identified target audience and developed optimized communication plans to engage and interest individuals. Built and maintained corporate image, brand and identity.
Social Media Manager & Digital Content Creator
Snapchat
New York, NY
02.2014 - 11.2017
- Created and batched organic content (3-4x daily) + raising engagement on digital platforms by 11% in 6 months.
- Increased Inbound Traffic for Clients' Websites by up to 32%
- Developed and implemented comprehensive social media strategies in order to increase brand awareness and website traffic
- Significantly increased organic website traffic on multiple social media channels by 310% over the course of 3 years, creating an engaging community online and at PR networking events, as well.
- Developed event themes and concepts to ensure successful execution of events.
Education
Bachelor's in Science in Marketing (BS) - Marketing & Communications
New York University
New York, NYSkills
- Adaptability, Meets deadlines before time, surpasses expectations Efficient In Time Management, Well Organized Detail Oriented, Creative And Analytical Thinker, Natural Leader, Initiative Taker Multidimensional and Intentional
- Copywriting, Digital Marketing, Data Entry, Google Ads, Sales Negotiations, Event Coordination, Project Management, Web Content Writing, Community Engagement, Google Analytics, Adobe Certified Expert, Capcut, Canva, Hootsuite, Notion, Administrative Work, Influencer Outreach & Management, Content Scheduling, Brand Development
Additional Information
Campaigns, Brand Sponsorships, Partnerships, & Collaborations, Volunteer & Advocacy Work
Accomplishments
Brand Ambassador Partner | Representing, Promoting Products, services and events through contract partnerships with Bumble, VSPink (Victoria’s Secret), HerCampus, Adobe, Eventbrite, Meta, Nike NYC, Parade, etc. | (2015-Present)
Contributing Content Writer | Volunteer Internships writing, pitching, and producing articles and social media content - Credits with Bustle, HerCampus, Medium, Channel Kindness in Collaboration with Lady Gaga’s Born This Way Foundation | (2012- Present)
Mentor for Youth & Women | Career & Confidence Coach | Organizing individual and group sessions with students and young girls aged 10-17 through UrbanWordNYC and Lincoln Center for Performing Arts to assist in personal & professional career success. Volunteer advocate for Domestic Violence & Mental Health awareness with CrisisTextLine, TrevorProject, SafeHorizon, (2014-Present)
Public Speaker & Panelist | Wrote and performed original spoken word poetry with credits at TEDxYouth, Lincoln Center, Apollo Theatre, PBS, Poet Linc, UrbanWordNYC Planned, Hosted, Facilitated, and spoke on Panels for 20+ brands, gaining knowledge on leadership skills, confidence, value of networking, and personal branding/marketing strategy in the process. (2012-Present)
Timeline
Social Media Manager & Digital Content Creator
Various Clients, Brands, and Businesses
02.2020 - Current
Social Media Manager & Digital Content Creator
Paramount
01.2018 - 02.2023
Social Media Manager & Digital Content Creator
Snapchat
02.2014 - 11.2017
Bachelor's in Science in Marketing (BS) - Marketing & Communications
New York University
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