Jessica Utaski
Palm Harbor,FL
Summary
Dynamic professional with 11 years of experience in marketing operations, content oversight, and logistics coordination - complemented by a solid sales background. Proven expertise in orchestrating events and trade shows, collaborating with cross-functional teams to ensure exceptional attendee experiences. Skilled event planner, relationship manager, and campaign strategist with a track record of exceeding expectations. Proficient in leveraging technological resources and analytics to optimize operational efficiency and drive success in event management. Seeking to contribute expertise in event coordination to support the success of Apyx Medical.
Overview
11
11
years of professional experience
Work History
Event Marketing Manager
Gale Healthcare Solutions
04.2022 - 11.2023
- Coordinated all logistical aspects of regional trade show participation, including booth design, space selection, ordering show services, and shipping equipment and collateral, resulting in seamless execution and enhanced brand visibility.
- Collaborated closely with graphic designers, subject matter experts (SMEs), technical staff, and stakeholders to produce compliant, on-time proposals, ensuring alignment with organizational objectives and client requirements.
- Led team of marketing and sales professionals, offering mentoring and coaching to build knowledge and skills.
- Partnered with advertising agencies and outside consultants to develop strategic marketing plans, leveraging industry expertise and market insights to drive brand awareness and lead generation.
- Established and managed relationships with vendors to assess products, inquire about services, and negotiate pricing, optimizing procurement processes and cost efficiency.
- Tracked trade show expenses to maintain budget compliance, implementing cost-saving strategies while maximizing brand exposure and event effectiveness.
- Managed promotional products and maintained appropriate samples for meetings, customer presentations, and sales team use, enhancing brand visibility and customer engagement.
- Tracked key metrics and developed spreadsheets and data models to measure success of campaigns, providing valuable insights for performance evaluation and strategic decision-making.
- Analyzed data to uncover insights and identify key opportunities, informing strategic decisions and driving continuous improvement in marketing initiatives.
Restaurant Manager
MVP Holdings
07.2018 - 03.2022
- Oversaw 35-person team in fast-paced restaurant environment, ensuring operational efficiency and guest satisfaction.
- Promoted business through community event participation and sponsorship, increasing brand visibility and customer engagement.
- Organized and executed receptions, promotions, and corporate events, driving business growth and customer loyalty.
- Managed front and back-of-house personnel, ensuring optimal staffing levels and minimizing overtime costs.
- Proactively engaged with customers to solicit feedback, implementing positive changes to enhance overall guest experience.
- Recognized and rewarded outstanding staff performance, fostering culture of excellence and productivity.
Key Accounts Specialist
Hit Promotional Products Inc.
07.2012 - 07.2021
- Orchestrated management of a diverse portfolio comprising 190 accounts and $2.5 million in sales, implementing strategic approaches to maximize revenue and customer satisfaction.
- Demonstrated keen product expertise by meticulously selecting appropriate solutions tailored to customer needs, considering product specifications and adhering to applicable regulations.
- Proactively monitored post-sale service, swiftly addressing issues to ensure seamless customer experiences and foster long-term loyalty.
- Utilized SalesLogix to meticulously document daily activities, ensuring accurate record-keeping and streamlined communication.
- Thrived in self-directed work environment, exhibiting exceptional organizational skills and sound decision-making abilities to efficiently manage day-to-day operations and drive business success.
- Cultivated enduring customer relationships through clear and responsive communication, facilitating long-term loyalty and contributing to the expansion of the client base.
Education
Marketing CEC
Kutztown University of Pennsylvania
Kutztown, PASkills
- Trade Shows & Events Coordination
- Product Marketing
- Campaign Development
- Budget Management
Timeline
Event Marketing Manager
Gale Healthcare Solutions
04.2022 - 11.2023
Restaurant Manager
MVP Holdings
07.2018 - 03.2022
Key Accounts Specialist
Hit Promotional Products Inc.
07.2012 - 07.2021
Marketing CEC
Kutztown University of Pennsylvania