JESSICA VICKERS

MARKETING:

• Developed and implemented marketing strategies to increase customer base and revenue.
• Organized and maintained a marketing calendar to ensure timely execution of campaigns and initiatives.
• Provided input into the development of brand guidelines for consistency across channels.
• Performed regular content creation for websites, blogs, and social media platforms.
• Wrote, proofed and edited content in accordance with established brand guidelines.
• Managed email marketing campaigns, including list segmentation, content creation, and analysis.
• Leveraged analytics tools to monitor web traffic and user engagement metrics.
• Creation of visually appealing marketing materials via Photoshop, InDesign, and Canva.
• Maintained the company website, ensuring content is up-to-date and SEO optimized.
• Showit website design experience
• Developed brand marketing plan strategies to increase brand awareness.
• Conducted market research to identify consumer trends and preferences, as well as research competitors activities and products to inform strategic decisions.
• Monitored competitors' activities, as well as overall market trends, to stay ahead of industry trends.
• Identified areas for improvement within existing processes and procedures.
• Evaluated success of campaigns by tracking relevant KPIs and metrics.

SOCIAL MEDIA:

• Regular creation of social media posts to build robust brand presence on Facebook and Instagram.
• Managed social media accounts, creating engaging content to drive follower growth and interaction.
• Identified new opportunities for growth, expansion, and diversification.
• Created marketing campaigns to attract new customers.
• Monitored social media trends and best practices to drive continuous improvement.
• Analyzed industry trends to develop competitive marketing strategies.
• Developed strategic plans to increase profitability and efficiency.
• Implemented successful business strategies to increase revenue and target new markets.

PHOTOGRAPHY:

• Provided photography services for weddings, portraits, brands, corporate events, and products capturing key moments and stellar brand materials.
• Developed creative concepts and themes for photo shoots in collaboration with clients.
• Created and maintained an online portfolio to showcase photography work and attract new clients.
• Edited and retouched photos using Adobe Photoshop and Lightroom to enhance image quality.
• Directed models and subjects during photo shoots to capture desired expressions and poses.
• Set up lighting equipment, backdrops, and props for shoots and events.
• Operated and maintained extensive range of photographic equipment.
• Maintained up-to-date knowledge of photography trends, techniques, and equipment.