15 years of in-house global brand marketing experience managing product development, brand creative, social, pr, growth marketing, and brand strategy.
Hi, I’m
Jessica Wyner
Global Brand Marketing
Santa Monica,CA
Summary
Overview
15
Years of Global Brand Management
Work History
Wham-O/ Sport Dimension IncCarson, CA
Brand Marketing Manager
08.2022 - 12.2023
Job overview
- Acted as the Storyteller-in-Chief both internally and externally to advocate for the brands
- Lead integrated planning, program development and management across all marketing channels and regions including U.S., U.K., Europe and Asia.
- Managed strategic partnerships with key influencers, resulting in increased reach and visibility for the brand.
- Created and managed social media campaigns to increase brand engagement. the day to day management of the Wham-O portfolio of brands: Frisbee, Hula Hoop, Slip N Slide, Morey Bodyboards, and Churchill Swim Fins, etc
- Built data-driven long-term product, portfolio and channel strategies
- Interpreted various data sources to develop long-term product strategies and built compelling, sell stories for innovation (sell decks and sell sheets) and existing items utilized used by sales, distributors, and big box retailers
- Partnerships & Collaborations: developed and executed on-brand marketing partnerships & collaborations
- Public Relations: Pitched and lead agency relations to manage all press and media programs from briefing through to execution
- Events & Activations: end-to-end management of brand events, retail activations, and sponsorships to increase brand awareness, foster community and support business goals
- Social Media: collaborated on the content, planning, strategy and growth of organic channels
- Analyzed sales data, evaluated market trends, and identified opportunities to optimize profitability and enhance product strategies
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Increased brand awareness by developing and executing targeted marketing campaigns.
- Developed annual marketing plans that aligned with overarching business goals while remaining agile enough to adapt to changing market conditions or opportunities as they arose.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Plus ConsultingPittsburgh, PA
Communications Strategist
10.2018 - 04.2020
Job overview
- Developed comprehensive product roadmaps, outlining the strategic direction of technology solutions
- Produced compelling case studies, whitepapers, and product comparisons to showcase the value proposition to clients
- Conducted thorough competitor analysis to inform market positioning and enhance competitiveness
- Crafted detailed user stories to guide product development and ensure alignment with user needs
- Created impactful presentation decks for internal and external stakeholders, facilitating effective communication
- Developed a range of internal marketing, branding, and sales tools to support business objectives.
AJ Silberman & CompanyPittsburgh, PA
Senior Category Manager
08.2016 - 10.2018
Job overview
- Played a key role in expanding and diversifying the product portfolio to meet market demands and improve overall competitiveness.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Partnered with buyers to develop category-appropriate order frequency for spend under management.
- Championed sustainable sourcing initiatives leading to reduced environmental impact throughout the supply chain.
Aquatalia GroupNew York, NY
PR & Marketing Manager
07.2013 - 08.2016
Job overview
- Spearheaded presentations on category direction and business strategy for key wholesale accounts, sales teams, and upper management
- Led key events, including pre-lines, sample reviews, and sales meetings, effectively communicating business initiatives & strategies
- Coordinated logistics for branded marketing events, managing contracts and negotiations for facilities, catering, floral arrangements, technology equipment, printed materials, entertainment, transportation, and other event-related elements
- Ensured seamless execution of events by overseeing all logistical details and maintaining a high standard of professionalism
- Played a crucial role in enhancing the company's brand presence and relationships with key stakeholders through impactful presentations and well-executed events.
Donald J PlinerNew York , NY
PR & Marketing Manager
10.2009 - 07.2013
Job overview
- Grew user engagement organically by over 85% on Instagram, & Facebook
- Coordinated seasonal product and lifestyle photoshoots, interviews, personal appearances, & video content for company owned retail stores & co-op marketing
- Ideate and execute digital marketing and PR campaigns
- Monitored influencer partnership performance and impact
- Monitored market trends, researched activity by competitors; presented insights to key leadership, provided ongoing updates and trend reports
- Developed and managed comprehensive project timelines and budgets to support all brand initiatives.
Education
UNIVERSITY OF PITTTSBURGHPittsburgh, PA
BA Multimedia and Digital Culture
University Overview
FASHION INSTITUTE OF TECHNOLOGYNew York, NY
Continuing Education: Brand Management
01.2009
University Overview
Skills
- Brand Development and Marketing
- Content Creation Strategy
- Public Relations
- Technology Integration
- Campaigns Development
- Proposal Development
- Lead Generation Campaigns
- Google Analytics
- Product Promotion
- B2C Marketing
- B2B Marketing
- Promotional Events
- Event Coordination
- Budget Development
- Team Member Development
Recent Experience
Recent Experience
- SPORT DIMENSION INC/WHAM-O, Carson, CA, 08/2022-12/2023, Brand Marketing Manager, Supported the day to day management of the Wham-O portfolio of brands: Frisbee, Hula Hoop, Slip N Slide, Morey Bodyboards, and Churchill Swim Fins, etc., Built data-driven long-term product, portfolio and channel strategies., Interpreted various data sources to develop long-term product strategies and built compelling, sell stories for innovation (sell decks and sell sheets) and existing items utilized used by sales, distributors, and big box retailers., Partnerships & Collaborations: developed and executed on-brand marketing partnerships & collaborations., Continuing Education: Brand Management
- INDEPENDENT CONSULTANT, Tomanetti Food Products, Oakmont, PA, 2009, Brand Management, Public Relations: Pitched and lead agency relations to manage all press and media programs from briefing through to execution., Press Kit 2023, Events & Activations: end-to-end management of brand events, retail activations, and sponsorships to increase brand awareness, foster community and support business goals., Social Media: collaborated on the content, planning, strategy and growth of organic channels. @wham-O @moreybodyboards @churchillswinfins
- PLUS CONSULTING, Pittsburgh, PA, 10/2018-04/2020, Communications Strategist, Developed comprehensive product roadmaps, outlining the strategic direction of technology solutions., Produced compelling case studies, whitepapers, and product comparisons to showcase the value proposition to clients., Conducted thorough competitor analysis to inform market positioning and enhance competitiveness., Crafted detailed user stories to guide product development and ensure alignment with user needs., Created impactful presentation decks for internal and external stakeholders, facilitating effective communication., Developed a range of internal marketing, branding, and sales tools to support business objectives.
- AJ SILBERMAN & CO, Pittsburgh, PA, Aug 2016-Oct 2018, Brand Manager, Played a key role in expanding and diversifying the product portfolio to meet market demands and improve overall competitiveness.
- GLOBAL BRANDS GROUP, Pittsburgh, PA, Jul 2013-Aug 2016, PR & Marketing Manager, Spearheaded presentations on category direction and business strategy for key wholesale accounts, sales teams, and upper management., Led key events, including pre-lines, sample reviews, and sales meetings, effectively communicating business initiatives & strategies., Coordinated logistics for branded marketing events, managing contracts and negotiations for facilities, catering, floral arrangements, technology equipment, printed materials, entertainment, transportation, and other event-related elements., Ensured seamless execution of events by overseeing all logistical details and maintaining a high standard of professionalism., Played a crucial role in enhancing the company's brand presence and relationships with key stakeholders through impactful presentations and well-executed events.
- DONALD J PLINER, New York, NY, Oct 2009-Jul 2013, PR & Marketing Manager, Grew user engagement organically by over 85% on Instagram, & Facebook., Coordinated seasonal product and lifestyle photoshoots, interviews, personal appearances, & video content for company owned retail stores & co-op marketing., Ideate and execute digital marketing and PR campaigns., Monitored influencer partnership performance and impact., Monitored market trends, researched activity by competitors; presented insights to key leadership, provided ongoing updates and trend reports., Developed and managed comprehensive project timelines and budgets to support all brand initiatives.
References
References
- Todd Richards, Manager @ Sport Dimension Inc/Wham-O, 714-585-2485
- Jordan Joltes, Manager @ Plus Consulting, jordan.joltes@trusummitsolutions.com
Timeline
Brand Marketing Manager
Wham-O/ Sport Dimension Inc
08.2022 - 12.2023
Communications Strategist
Plus Consulting
10.2018 - 04.2020
Senior Category Manager
AJ Silberman & Company
08.2016 - 10.2018
PR & Marketing Manager
Aquatalia Group
07.2013 - 08.2016
PR & Marketing Manager
Donald J Pliner
10.2009 - 07.2013
UNIVERSITY OF PITTTSBURGH
BA Multimedia and Digital Culture
FASHION INSTITUTE OF TECHNOLOGY
Continuing Education: Brand Management
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