Jessica Yeldell
Linden,NJ
Summary
Creative Social Media Manager with a proven record of success in building brand awareness, increasing followers, and partnering with top companies through cohesive digital strategy. Develops vision and achieves objectives through the execution of integrated plans.
Overview
7
7
years of professional experience
Work History
Social Media Manager
Sponsors for Educational Opportunity
New York, NY
07.2021 - Current
- Developed and implemented 33 successful social media campaigns per year to support company objectives.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of 14 assigned social media accounts, with an average of 60,000+ followers.
- Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.
- Collaborated with other departments to ensure brand consistency across all channels.
- Collaborated with public figures, companies, and press to boost and enhance brand on social media.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Designed promotional materials using graphic design software applications.
- Launched and managed LinkedIn, Facebook, TikTok, and Instagram ads that resulted in 1000+ website visits and 1,200 event registrations.
- Created social media kits to share with donors, partners, and participants.
- Manage our YouTube channel by organizing videos, creating title cards, and writing descriptions.
Public Relations Intern
JFK Communications
Skillman, NJ
04.2017 - 05.2019
- Assisted in the development of press releases, media advisories and other communications materials.
- Compiled contact lists for targeted media campaigns.
- Conducted market research to identify target audiences and develop public relations plans accordingly.
- Monitored news stories related to client's industry and competitors.
Education
Master of Science - Digital Communications And Media
S.I. Newhouse School Of Public Communications
Syracuse, NY12.2021
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Kean University
Union, NJ05.2019
Skills
- Advertising Expertise
- Branding & Marketing Alignment
- Creative Direction
- Project Management
- Social Media Insights & Metrics Analysis
- Social Media Campaign Planning & Execution
- Social Media Listening & Monitoring
- HubSpot
- Cision
- Canva
Timeline
Social Media Manager
Sponsors for Educational Opportunity
07.2021 - Current
Public Relations Intern
JFK Communications
04.2017 - 05.2019
Master of Science - Digital Communications And Media
S.I. Newhouse School Of Public Communications
Bachelor of Arts - Public Relations, Advertising, And Applied Communication
Kean University
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