Jessica Yeoman
Yeoman + Co. Marketing
Portland,AR
Summary
Performance-oriented marketing and sales manager, offering exceptional record of achievement over 25-year career. Creative approach leader with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
27
27
years of professional experience
Work History
Marketing Director
Tundra Adventure Charters
11.2024 - Current
- Rebuilt website. Conducted extensive research on industry trends and competitor analysis, producing relevant content, SEO optimization and increased CTA's by 70%
- Provided detailed analytics reports regarding the performance of published web content, identifying opportunities for improvement or new topics worth covering.
Developed comprehensive marketing plans in alignment with overall business goals and objectives. - Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
- Built strong relationships with industry professionals and influencers.
Social Media Coordinator
Sionna Productions
06.2022 - Current
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and recommend improvements.
- Responsible for meta ads account and budget
- Increased followers by 52% on socials. Interacted with fans and clients in effort to take advantage of positive posts and feedback to boost brand identification.
- Enhanced online engagement with the creation of compelling content for various platforms.
Market Director
Bend Night Market
04.2023 - 09.2023
- Co-created 16 week Friday night market event in downtown Bend
- Curated and managed vendor relations, contributing to the event's growth and reputation within the community
- Oversee the accounting and financial aspects of the event, managing budgeting, resulting in consistent financial success and accurate record-keeping
- Drive marketing across social media platforms, print advertising and networking with sponsorships for the event.
Office Administrator
John L Scott Real Estate
05.2022 - 04.2023
- Provide administrative, marketing and technology support and maintain files and databases with CRM, Transaction Management Software, and real estate technology and accounting software
- Supervise office staff with their day-to-day work and facility operations
- Create company events for community networking and charitable fundraising initiatives.
General Manager
Nuage Bleu
11.2017 - 10.2021
- Management of two upscale clothing and lifestyle boutiques in Maui, responsible for all operational facets including sales strategies, pricing analysis, team building incentives, inventory buying and management, bookkeeping, employee training, reviews, and special events
- Business saw 30% profit growth during my tenure there
- Initiated via Shopify an ecommerce website, creating and maintaining over 1500 inventory items, fulfilling product procurement, photo shoots, and processing orders
- Marketing strategies including postcard mailers, online ads and email marketing campaigns for events as well as created all content for social media channels
- Created our own clothing line, Islette Pacific, and was involved from the start of production in Bali to sales in Maui boutiques and online.
Office Manager
Maui Off Road Adventures
10.2020 - 05.2021
- Managed accounting needs for two Maui tourism businesses within Quickbooks
- Processed banking transactions, reservation system billing, and sales tax duties
- Assisted with necessary contracts between vendors, insurance companies, property leases, and loan accounts.
Partner/VP
The Auction Block Co. Inc
01.1998 - 10.2017
- General Manager of a multi-million dollar Alaska-based seafood company, overseeing an 8000 square foot processing and freezing facility, retail store, commercial kitchen, and over 65 employees
- Responsible for all marketing plans, customer contracts, banking and financing needs, lease agreements, grant projects, new construction builds, and multiple sourcing locations within Alaska
- Managed all domestic and export transactions while growing the customer base
- Negotiated filming contracts with Discovery Channel, The Learning Channel, and the Science Channel.
Office Manager
Level One Remodel LLC
01.2015 - 05.2017
- Solely responsible for managing a Maui private contractor's office performing jobs exceeding $15M annually
- Managed all bookkeeping, payroll, health insurance, payroll taxes, job costing spreadsheets, state sales tax returns, and invoicing.
Owner
Up Country Bakery & Cafe
10.2011 - 03.2012
- Created organic cafe, hired and trained employees, implemented new recipes, sanitation and equipment maintenance logs, daily procedure lists
- Developed the business plan including menu, financing, business culture standards, marketing, budgeting and cost analysis reports.
Accomplishments
Business Development:
- Increased ex-vessel halibut prices by 400%, revolutionizing Alaska’s commercial seafood markets.
- Developed Bend Night Market, attracting 3,000-4,500 attendees weekly.
- Boosted Nuage Bleu’s sales by 30% via innovative e-commerce strategies.
Creative Marketing:
- Achieved 30% sales growth with virtual campaigns during COVID.
- Managed digital campaigns with 76% open rates and 8% CTR.
- Boosted Alaska Peony Co-Op’s online sales by 31% via coordinated social and email campaigns.
Event Management:
- Directed celebrity-attended NYE events and 16-week Bend Night Market.
- Managed 300+ volunteers and 20+ sponsors for Cascade Relays.
- Curated unique VIP lounges for corporate and public events.
Skills
- Problem-Solving/ Collaborative
- Time Management
- Exceptional Customer Service
- Operations Management/ Innovative
- Logistics Planning
- Customer Retention
- Sales and Marketing
- Staff Management
- Social Media Content Creation
- Employee Motivation
Education
Associate of Arts - Fine Arts
University of Alaska Anchorage
Anchorage, AKComputer Software Experience
- Quickbooks
- Google Suite
- Microsoft Office
- Monday.com
- Mailchimp
- Adobe
- Canva
- Shopify
- Fare Harbor Bookings
- MyDesk
- Shopkeep
- Wordpress
- Wix
- Skyslope
- Manage My Market
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Marketing Director
Tundra Adventure Charters
11.2024 - Current
Market Director
Bend Night Market
04.2023 - 09.2023
Social Media Coordinator
Sionna Productions
06.2022 - Current
Office Administrator
John L Scott Real Estate
05.2022 - 04.2023
Office Manager
Maui Off Road Adventures
10.2020 - 05.2021
General Manager
Nuage Bleu
11.2017 - 10.2021
Office Manager
Level One Remodel LLC
01.2015 - 05.2017
Owner
Up Country Bakery & Cafe
10.2011 - 03.2012
Partner/VP
The Auction Block Co. Inc
01.1998 - 10.2017
Associate of Arts - Fine Arts
University of Alaska Anchorage
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