Jessica Emily Medina
Greater Los Angeles Area,,CA
Summary
Accomplished Marketing Campaign Manager specializing in project management and execution of campaign strategy to drive market growth and support revenue goals. Strong communicator with an innovative and metrics-driven mindset.
Overview
8
8
years of professional experience
Work History
Senior Marketing and Campaign Manager
LINQ
09.2021 - Current
- Ignited and optimized campaign development strategies based on company targets, product specifications, and commercial insights, contributing to YoY growth, MQL growth, and pipeline contribution.
- Revitalized and directed marketing campaigns from concept planning to execution, including content strategy, email segmentation and builds, sales handoff, and KPI reporting.
- Modernized marketing processes and led implementation across marketing teams, resulting in improved collaboration, including increased response rate from decision-makers.
- Motivated and mentored marketing team members during a transitional period, bolstering team morale and resulting in promotion with two direct reports.
- Developed insights on marketing campaigns to assess performance against goals through growth driven approach to adjust and enhance campaigns.
Digital Content Manager
KETIV Technologies Inc.
12.2017 - 09.2021
- Served as visionary and creator of digital content strategy, acted as proactive expert in developing strategic campaigns that led to 2X more online engagement.
- Aligned content strategy with business goals which helped business achieve over 25% company revenue growth year over year.
- Spearheaded development and adoption of consistent brand by project managing new website and content strategy from concept phase to launch.
- Overhauled webinar processes, which resulted in over 90% time savings (from 9 hours to 30 minutes/week), resulting in operational excellence award.
- Guided team of technical experts in developing 50 blogs and over 90 live webinars and YouTube videos.
Social Media Manager
Tutor Zone
06.2016 - 04.2018
- Formalized and launched social media marketing plan.
- Wrote over 300 social media posts, which boosted comment engagement across all platforms.
- Filmed and edited over 30 videos for digital and social media use
- Operated Canon 7D, 5D and 70D during filming of sit-down interviews and live tutoring sessions.
- Edited footage on Avid Media Composer to create videos for all social platforms, including website.
- Photographed and edited high-quality images for both print and digital distribution.
- Ensured successful outcome of social development strategy by aligning consistent brand messaging and visual designs across all digital outlets.
Education
Master of Arts - Film And Digital Media
Mount Saint Mary's University
Los Angeles, CA2017
Bachelor of Arts - Film And Television
University Of California, Santa Cruz
Santa Cruz, CA2015
Skills
- CRM Tools: Hubspot & Pardot
- Adobe Premiere Pro, Photoshop, After Effects
- WordPress
- Email Campaign Strategy
- Email Building
- Content Strategy
- Digital Marketing Campaigns
- Project Management
- Brand Development
- SEO Best Practices
- Copywriting
- Storytelling
- Creative Problem Solving
- Organizational Skills
- Communication Skills
Timeline
Senior Marketing and Campaign Manager
LINQ
09.2021 - Current
Digital Content Manager
KETIV Technologies Inc.
12.2017 - 09.2021
Social Media Manager
Tutor Zone
06.2016 - 04.2018
Master of Arts - Film And Digital Media
Mount Saint Mary's University
Bachelor of Arts - Film And Television
University Of California, Santa Cruz
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