Summary
Overview
Work History
Education
Skills
Languages
Timeline
Cover Letter
Hi, I’m

Jessica Mucharraz Deaton

Ocoee,FL
Jessica Mucharraz Deaton

Summary

Talented professional, recognized as a knowledgeable leader and creative problem solver. Brings 15+ years of valuable expertise in the creative and design industry. Demonstrates an innovative mindset and a keen eye for design, evident in a successful trajectory with Interior Design, Real Estate, Advertisement Campaigns, and Event Planning.

Impressive background in Account Management and Marketing Strategy for B2C and B2B companies. Contributed to the growth of several Fortune 500 companies and global brands, by helping develop and implement successful creative initiatives.

Possesses a natural talent and passion for design that has been evident in all work performed throughout different industries and roles. Leading innovative creative strategies for advertising campaigns, managing various vendors and teams to set full venues for thematic corporate events, educating Real Estate clients on how best showcase their properties by staging and decorating to increase offer price, designing interiors to flip, and successfully designing homes for clients looking to optimize their spaces.


Views every space as an opportunity to create self-expression and beauty, bringing to all work a uniquely refined eye and innate understanding of how to craft a cohesive point of view in a space through color, shape, and pattern. Believes that a home – like a well-crafted piece of art – should be a source of joy that makes each individual feel like the best version of themselves. The goal for each client is to create a highly personalized space where they feel elevated, inspired, and right at home.

Adept at developing creative solutions with a positive attitude, a highly organized style, sharp attention to detail, and a never-quit work ethic that shines through in the quality of service provided. Highly proficient in building lasting relationships with key decision-makers, customers, and team members to further company goals. Strong organizational skills, successfully managing multiple priorities and coordinating projects. Possesses extraordinary communication skills and the ability to speak both English and Spanish. Ready to leverage training and experience to take on new professional challenges.

Overview

19
years of professional experience

Work History

Casa Optima Interiors

Lead Interior Designer
01.2020 - Current

Job overview

  • Conducted client consultations to understand requirements, personalized needs, and design preferences.
  • Created initial briefs and presented design proposals to clients to establish clear project expectations and goals.
  • Illustrated visual concepts during client presentations through detailed plans and sketches.
  • Developed space planning concepts through floor plans, elevations, 3D perspective views, and material boards for review and presentation.
  • Developed key client relationships, providing design solutions that met function, needs, and budgets without compromising quality or design intent.
  • Specified appropriate products and materials to meet project objectives and design schemes.
  • Transformed uninspiring areas into warm and inviting living spaces using various materials, and products.
  • Participated in furniture selection, lighting, and accessories and communicate product information, installation methods, and product upgrade options.
  • Researched and stayed current on industry trends to incorporate new products into designs.

Keller Williams Realty, Inc

Realtor at Keller Williams Realty
02.2016 - 11.2018

Job overview

  • Led #1 Real Estate Sales Team in Keller Williams KY to increase sales by 20% by performing in-home evaluations, studying property listings, using effective negotiation strategies, providing interior design advice, and developing competitive market analysis for individual homeowners.
  • Ensure properties were sold faster (staying 35% less time on market) and sold for their highest amount (increased offers by 5%) by assisting clients in home staging and evaluating home's condition to counsel clients with expert advice on home improvement, real estate insider secrets, and upgrades and design features.
  • Managed internal and external teams, by establishing positive communication flows with agents, clients, attorneys, inspectors, contractors, and all personnel involved in closing transactions.
  • Negotiated offers between buyers and sellers and oversaw whole sales transactions from beginning to end while managing expectations of both buyers and sellers.
  • Developed and implemented marketing strategies to maximize sales and attract new clients.
  • Leveraged market knowledge and analysis to provide guidance and advice on best options for clients by preparing and distributing weekly reports on real estate market trends.
  • Cultivated and maintained professional relationships with clients, real estate agents, lenders, and escrow personnel.

Weichert Realtors - ABG Properties

Licensed Realtor at Weichert Realtors
01.2011 - 02.2016

Job overview

    • Advised sellers on staging their homes to be more appealing to buyers, increasing average selling prices by 20%.
    • Accompanied buyers on inspections of properties to advise on suitability and value of homes.
    • Developed and implemented strategic marketing plans, and sold property for clients by hosting open houses and advertising online through websites, social media, and real estate guides and in print.
    • Used MLS software to create, develop, and maintain listings of properties and implemented strategic marketing plans to increase potential for selling properties and generate more leads.
    • Assisted buyers with finding ideal homes by assessing needs, requirements, and budgets, and advised clients on market conditions and property value for informed decision-making.
    • Managed and wrote contracts to outline sales and purchases of properties, led negotiations, and all aspects of sales to finalize purchases and exceed customer expectations.
    • Maintained connections with clients to encourage repeat business and referrals.

Power Scoppechio

Multicultural & International Media Manager
05.2015 - 01.2016

Job overview

    • Taught in-house employees strategies for successful internal and external communications related to multicultural markets.
    • Reviewed marketing materials, documents, and trending designs for brand accuracy, correct translation, and adaptation to Hispanic market to ensure resonance with target market.
    • Shaped strategic direction of copy by collaborating with agency's marketing team and TV and broadcast partners.
    • Increased brand awareness through development and implementation of successful print and media campaigns.

Power Scoppechio

Senior Account Executive Advertising and Broadcast
08.2013 - 05.2015

Job overview

    • Contributed to annual revenue goals bringing in over $1,000,000 in revenue while managing multiple high-profile accounts.
    • Oversaw all advertising operations for Pepsi International and KFC US Hispanic to develop and implement successful advertising and marketing initiatives.
    • Led multiple creative teams to develop advertising campaign ideas, that targeted clients' goals for revenue and translated into brand acquisition.
    • Led creative strategy meetings to innovatively translate clients sales goals into innovative advertising campaigns.
    • Participated in meetings with producers and production crew to keep production in step with creative vision.
    • Oversaw day-to-day operations for broadcast production, commercials, and special events.
    • Coordinated production of projects for various media and platforms print and online marketing, packaging development, AI, special events, Radio and TV broadcast production.
    • Collaborated with network executives to define and propel organization's mission and vision.
    • Interfaced with clients to define project scopes of work, budgets, creative vision, and deliverable schedules.
    • Prepared project budgets and managed production costs. Review client billing and managed monthly invoices.
    • Discovered trends and analyzed key competitors to respond to competitive threats, and presented reports and recommendations to long-term accounts to promote brand awareness to key audiences.

TERAN/TBWA

Brand Leadership Executive
01.2007 - 04.2009

Job overview

    • Worked with creative department to build advertising campaigns that consistently exceeded sales goals.
    • Monitored and evaluated advertising campaigns to support brand consistency and engagement.
    • Managed and oversaw creative workflow and broadcast production for clients, to drive quality, accuracy, and deadline management.
    • Supervised distribution of all media production: Radio, TV, and Print Ads.
    • Allotted clients' budgets to maximize return on investment.
    • Identified appropriate marketing channels and targeted customers for campaigns.
    • Researched market trends to identify customer needs and preferences for strategic planning.
    • Created and distributed surveys for data collection and analysis.
    • Collaborated with cross-functional teams to develop and implement market research strategies.
    • Developed and executed branding campaigns to educate target audiences on product features, benefits, and values.

M.A.D Creation Studios

Project Development Manager
06.2004 - 01.2007

Job overview

  • Coordinated, planned, and supervised logistics of events, advertising, and marketing needs for multiple Fortune 500 companies.
  • Managed multiple high-end accounts and developed long-term relationships with clientele for Eli Lily Pharmaceuticals, Mattel, L'Oreal, Louis Vuitton MOËT Hennessy, Häagen-Dazs, Stites & Harbison Law Office, Absolute Vodka, and Sport City.
  • Managed all logistics for corporate event experiences that deliver on client's strategic objectives. From unique destinations and event experiences to engaging technology, tailored each event to fit client's budget and business needs.
  • Coordinated with multiple partner vendors, creative department, and graphic designers, to produce high-standard pre and post-production marketing materials.
  • Functioned as Team Lead at brainstorming sessions and concept development for each client's individual project.
  • Oversaw whole creative department to create final product that would align with clients' needs.
  • Managed projects while defining scopes, establishing schedules, and estimating expenses.
  • Managed client and internal agency budgets.
  • Recruited new business with cold calling and networking.
  • Tracked project and team member performance closely to quickly intervene in mistakes or delays.
  • Reported regularly to managers on project budget, progress, and technical problems.
  • Conducted BB and BC research to prepare for projects.

Education

University of Central Florida
Orlando, FL

Interior Design Certification
05.2023

Real Estate School
Louisville, KY

Licensed Realtor
01.2010

University Anahuac North
Mexico City

Bachelor of Science from Political Science And International Affairs
05.2006

University Overview

  • Equivalent of U.S. Bachelor's degree

Skills

  • Experienced in interior design projects, home renovation, staging, styling, and home improvements
  • Space planning methodology
  • Digital design capabilities
  • Strong artistic skills and sketching
  • Highly detail-oriented
  • Strategic and highly organized
  • Deep creative mindset and problem-solving skills
  • Strong management skills
  • Excellent ability to multitask
  • Problem solving attitude
  • Experience working effectively both independently and within team
  • Quick learner with high Critical Thinking Skills
  • Energetic and self-driven focused on solutions
  • Results-oriented professional focused on customer satisfaction
  • Ability to quickly build rapport with clients and acquaintances
  • Proficiency with various software operating systems
  • Excellent written and verbal bilingual communication in English and Spanish

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Lead Interior Designer

Casa Optima Interiors
01.2020 - Current

Realtor at Keller Williams Realty

Keller Williams Realty, Inc
02.2016 - 11.2018

Multicultural & International Media Manager

Power Scoppechio
05.2015 - 01.2016

Senior Account Executive Advertising and Broadcast

Power Scoppechio
08.2013 - 05.2015

Licensed Realtor at Weichert Realtors

Weichert Realtors - ABG Properties
01.2011 - 02.2016

Brand Leadership Executive

TERAN/TBWA
01.2007 - 04.2009

Project Development Manager

M.A.D Creation Studios
06.2004 - 01.2007

University of Central Florida

Interior Design Certification

Real Estate School

Licensed Realtor

University Anahuac North

Bachelor of Science from Political Science And International Affairs

Cover Letter

Dear Hiring Manager,


I'm confident that I am the employee you are seeking because I have all of the qualifications outlined in
your job posting. It's the perfect match for my skills, experience, and interests.
I was excited to find this position available at your company. My passion for this field,
combined with my respect for your company, make me eager to get on board. I honestly believe that I
can bring valuable contributions to your team.
I have a true passion for Interior Design!
I've spent more than a decade in the creative industry, with a mix of experience in Advertising, Event
Planning, TV Production, and Real Estate. My success has stemmed from essential skills including
problem-solving and critical thinking, combined with discipline, energy, organization, clarity in my goals,
and determination.
I am a collaborative team player who is always searching for opportunities to impart valuable insights
and points of view. I'm highly creative, detail-oriented, and resourceful. In my previous positions, I
successfully managed and coordinated large projects and led teams.
With all these qualities, I've always been able to facilitate positive change and impact my companies'
goals and my clients' outcomes.
Similar to your company's phylosophy, I understand the art and science of lifestyle. It is my belief that a home – like a
well-crafted piece of art – should be a source of joy that makes one feel like the best version of him or
herself. My goal is to be a key player in your company to create a highly personalized, functional,
beautiful and purposeful space in which they feel elevated, inspired, and right at home.
For a greater presentation of my background and qualifications, please review my attached resume. I
am eager to speak with you and greatly appreciate your consideration.
Sincerely,
Jessica Mucharraz Deaton

Jessica Mucharraz Deaton