Summary
Overview
Work History
Education
Skills
Affiliations
References
Timeline
Generic

Jessica Peterson

Salt Lake City,UT

Summary

Resourceful Marketing Director with over 15 years of progressive experience in the marketing and events industry. Strategic decision maker and problem solver. Creative and organized in developing successful programs that increase brand awareness within their communities.

Overview

21
21
years of professional experience

Work History

MARKETING DIRECTOR

Vestar
Salt Lake City, Utah
03.2018 - Current
  • Drove initiatives that increase foot traffic and sales growth through effective event management.
  • Implemented marketing tactics to enhance brand awareness and customer engagement, both online and onsite.
  • Managed all social media for shopping center as a whole, as well as social strategies for individual tenants.
  • Organized promotional campaigns, including print materials, press releases, and website content.
  • Created customer-focused messaging that resonates with the local community.
  • Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
  • Presented quarterly results of all marketing efforts to ownership group and corporate management group.

ASSISTANT GENERAL MANAGER

Peery Hotel
Salt Lake City, Utah
03.2012 - 01.2018
  • Assistant General Manager for a historic boutique hotel that was built in 1910, with over 50 employees.
  • Successfully oversaw a full hotel renovation over the course of 10 months.
  • Managed daily duties of hotel departments, including Housekeeping, Front Office, Engineering, and F/B teams.
  • Planned annual budgets and forecasts; oversaw all volume and profit objectives, P&L, operational strategies, and programs.
  • Managed all A/P and A/R accounting.
  • Responsible for all staffing initiatives for all departments.
  • Prepared status reports to ensure project tasks and sales goals were completed accordingly for ownership.

MARKETING COORDINATOR

HyperX Media
Salt Lake City, Utah
06.2010 - 03.2012
  • Directed communications, public relations, and marketing activities.
  • Supported Director of Search on various client SEO/SEM initiatives.
  • Oversaw management of social media accounts for clients.
  • Executed strategies for effective reputation management.
  • Delivered weekly analytical reports for client teams.
  • Provided support in the planning, coordination, and execution of promotional campaigns.
  • Coordinated with design teams to develop creative materials such as brochures, flyers, and advertisements.

CO-FOUNDER

LimeLight VIP Events Co.
Salt Lake City, Utah
03.2007 - 04.2010
  • Managed comprehensive marketing and sales campaigns for startup event organization.
  • Designed comprehensive plans for business meetings, educational seminars, and fundraisers.
  • Implemented targeted marketing efforts for weddings, corporate parties, and special events.
  • Ensured seamless coordination of various event service providers, such as caterers, bar services, AV needs, floral design, and security staffing.
  • Negotiated contracts with top-tier venues.
  • Spearheaded communications, public relations, and marketing efforts.

SALES COORDINATOR

PEERY HOTEL /SAGE HOSPITALITY
Salt Lake City, Utah
03.2004 - 06.2007
  • Responsible for all aspects of sales, marketing, and event planning for a privately owned boutique hotel.
  • Developed all strategic sales plans with the Director of Sales to meet annual sales objectives and to exceed financial expectations.
  • Solicited meeting events, coordinated with vendor services including: catering, bar services, parking, audiovisual equipment, floral design, etc.
  • Successfully coordinated with the Salt Lake City Visitors Bureau to increase hotel bookings and recruit conventions and meetings for the hotel.

Education

Google AdWords Certification

HyperX Media
02.2011

Associate of Applied Science - Marketing Management

Salt Lake Community College
01.2003

Skills

  • Marketing strategy
  • Influencer partnerships
  • Analytics and SEO
  • Content Creation
  • Creative Thinking
  • Budget Management
  • Event Management
  • Vendor and contract negotiations

Affiliations

I come from a big family, but I quite enjoy being a childless cat gal myself. In my free time, I love working on puzzles, gardening, and trying out new recipes, even if I’m not always a master chef. I’m passionate about volunteering and helping out with community service projects. I’m a good listener, a hard worker, and always excited to learn new things.

References

References available upon request.

Timeline

MARKETING DIRECTOR

Vestar
03.2018 - Current

ASSISTANT GENERAL MANAGER

Peery Hotel
03.2012 - 01.2018

MARKETING COORDINATOR

HyperX Media
06.2010 - 03.2012

CO-FOUNDER

LimeLight VIP Events Co.
03.2007 - 04.2010

SALES COORDINATOR

PEERY HOTEL /SAGE HOSPITALITY
03.2004 - 06.2007

Google AdWords Certification

HyperX Media

Associate of Applied Science - Marketing Management

Salt Lake Community College

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Jessica Peterson