JESSICA R. WHITAKER
Director Of Marketing
Cloverdale,VA
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches. Proactive and achievement-oriented Job Title bringing Number years of marketing and leadership experience with special emphasis helping Industry clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
11
11
years of professional experience
Work History
Director of Marketing
Friendship Retirement Community
Roanoke, VA
01.2021 - Current
- Created a sales culture and helped sales team to grow census by 10% across multiple buildings
- Worked closely with the CEO with marketing incentives
- Created marketing promotions for different entities to grow business
- Updated our website on a weekly and monthly basis
- Managed social media daily including Facebook and Instagram
- Managed marketing for the entire company including promotions and campaigns
- Found newsworthy stories about our company and wrote press releases
- Developed a marketing automation strategy
- Created a marketing campaign for an acquisition of a new building that included a ribbon cutting, press release, event, mail outs, digital advertising and media
- Managed large scale events including, golf tournaments and award ceremonies
- Oversaw marketing automation in HubSpot for leads that came in through our website
- Kept knowledge bases for our website chat updated for 10 entities within the company
- Rebuilt our website to make it easier to navigate
- Did a marketing campaign with new commercial and print advertising.
Community Relations Manager
Cave Spring Place
Roanoke, VA
01.2020 - 01.2021
Sales & Marketing Manager
Elm Park
Roanoke, VA
01.2019 - 01.2020
- Lead Generation: generate cultivate, and maintain external professional relationships with local influencers
- Review and analyze available sales data for your community and your market and use this data to create SMART goals and action plans to achieve sales metrics
- Meet established targets for lead and lease conversion as defined on the Sales & Marketing business plan for the community
- Respond to all potential leads with timely follow-up and ensure the CRM system is up-to- date
- Respond to telephone inquiries, remotely and in real time where possible, and conduct tours with prospective residents or interested parties
- Promote and facilitate on and off-site events that drive lead generation and community tours
- Manage the community marketing budget and maintain promotional branded material inventory for the community
- Appropriately manage and update the CRM system to ensure detailed information is entered from all lead sources
- Negotiate incentives and terms of Rental Agreement with prospective residents and/or their families
- Secure and complete each lease within the parameters of Holiday values and expectations
- Visit competitors on a regular cadence and maintain competitor playbook located within CRM to identify areas of opportunity for your community, and local market competitive pricing structure.
B2B Consultant
Staples Business Advantage
Roanoke, VA
01.2017 - 01.2019
- Hunted for new business development by finding and creating my own leads
- Built rapport for Staples with businesses and owners
- Managed a book of business in my territory strategically
- Coordinated strategic meetings in given territory
- Received sales excellence honor 2 months in first year
Account Manager
Atlantic Credit and Finance
Roanoke, VA
01.2015 - 01.2017
- Skip Tracer
- Worked about 50 business to consumer accounts monthly
- Maintained customer account information in a highly regulated industry
B2B Account Executive, Project Manager
Source4
Roanoke, VA
01.2013 - 01.2015
- Managed production on integrated printing press and digital projects
- Provided quality control by proofing production projects
- Liaison with creative team and client to keep projects on schedule to meet customer’s needs
- Applied and understood current direct mail campaign strategies to better navigate most successful campaign
- Updated customer’s electronic portal ordering sites to connect with our fulfillment/distribution warehouse
- Calculated quotes for customers for their specific upcoming projects
- Executed monthly billing for all completed projects to invoice customers
- Maintained current customers to strategize and build campaigns to current marketing needs
- Managed Fortune 100 company account to provide promotional supplies for their marketing efforts
- Communicated with vendors to coordinate integrated marketing purchases for companies within a certain budget.
Education
Bachelor of Science Degree - Marketing
Skills
Leadership Ability Client-Oriented Personal and Professional IntegrityExcellent Communication Skills Proven Patience and Self DisciplineStrong Work Ethic Critical Thinking ProficiencyEfficient in Multitasking Cultural Awareness and SensitivityAdvanced Problem Solver Proven Ability to GrowCreative & Positive Thinker
Strategic planning
Strategic planning
SEO and analytics
Sales expertise
Business administration
Branding
Database Management
Market understanding
Media relations
Operations management
Campaign management
Staff Management
Time management
Budgeting
Project Management
Marketing and advertising
Analytics and SEO
Market Analysis
Communications management
Campaign development
Cost Management
Digital marketing
Communications expertise
Competitive analysis
Market planning and execution
Timeline
Director of Marketing - Friendship Retirement Community
01.2021 - Current
Community Relations Manager - Cave Spring Place
01.2020 - 01.2021
Sales & Marketing Manager - Elm Park
01.2019 - 01.2020
B2B Consultant - Staples Business Advantage
01.2017 - 01.2019
Account Manager - Atlantic Credit and Finance
01.2015 - 01.2017
B2B Account Executive, Project Manager - Source4
01.2013 - 01.2015
Virginia Commonwealth University - Bachelor of Science Degree, Marketing