Jessica Renta

• Lead enterprise corporate communications and brand reputation strategy for Arizona’s largest health plan serving 2M+ members and 3,000+ employees.
• Serve as communications advisor to CEO and CMO, shaping executive messaging and enterprise narrative alignment across Culture, Reputation, Brand, and Business priorities.
• Architect integrated communications campaigns from concept through full market launch (TV, web, social, earned media, executive messaging), driving 50M+ impressions, 30% lift in positive brand sentiment, and a 22% increase in consumer engagement across digital channels.
• Elevated executive thought leadership visibility, increasing earned media placements by 20% YoY and securing placements tied to strategic business priorities and growth initiatives.
• Lead enterprise messaging strategy across Commercial, Medicare, Medicaid, Individual & Family, and provider-facing business units—navigating regulatory considerations, government stakeholders, and complex financial priorities to ensure a unified corporate narrative across diverse lines of business.
• Revamped internal communications strategy supporting enterprise priorities and annual business goals—improving employee newsletter open rates from 18% to 36%.
• Developed executive-ready messaging frameworks for high-impact corporate announcements and transformation initiatives.
• Led proactive media strategy during contract disputes and regulatory scrutiny, reducing negative media exposure by 25% and maintaining brand favorability during high-risk periods.
• Partnered with Finance, Government Affairs, and Legal teams to align messaging with growth strategy, Medicaid bid positioning, and enterprise financial priorities.
• Managed external agency partners and vendors, overseeing six-figure budgets.
• Integrated corporate communications strategy with AZ Blue Foundation initiatives, increasing community engagement visibility by 35% and strengthening employer brand positioning.

• Managed strategic communications for national, consumer-facing brands—including Rent.com—advising senior leadership on media positioning, executive visibility, and reputation strategy aligned with business growth objectives.
• Designed and executed thought leadership initiatives that increased client share-of-voice by 28% within six months.
• Developed executive talking points, press releases, media toolkits, and targeted pitch strategies to support corporate announcements and brand expansion efforts.
• Secured high-impact national and trade media placements that strengthened brand credibility and expanded market visibility.

• Emmy Award recipient recognized for excellence in enterprise reporting and storytelling.
• Produced investigative and enterprise stories generating millions of cumulative digital views and multiple national syndications.
• Led newsroom coverage during major breaking news events, shaping public-facing messaging under intense deadline pressure.
• Interviewed governors, senior policymakers, and corporate leaders on economic, healthcare, and regulatory issues.
• Directed cross-platform storytelling strategy across broadcast, web, and social media, increasing digital engagement by 25% over two years.
• Built public trust by translating complex financial, regulatory, policy, and community topics into clear, accessible narratives.