JESSICA W. MOORE
Gainesville,Georgia
Summary
Proactive and achievement-oriented marketer bringing 10+ years of marketing and leadership experience with special emphasis helping B2B clientele. Effectively increases social media reach and client digital profile to catapult company forward with sustained growth. Articulate communicator, natural leader and organized manager.
Overview
10
10
years of professional experience
Work History
Global Marketing Specialist
JAS Worldwide Management, Inc
05.2014 - Current
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
- Planned marketing initiatives and leveraged referral networks to promote business development, Fact, started JAS when it grossed approximately $9M annually in 2014, currently JAS grosses $7+ billion annually.
- Assisted in integration and rebranding of 4 companies who were acquired.
- Collaborated with cross-functional teams in 90+ countries to develop and implement market research strategies.
- Monitored trends in social media, industry, and competitive landscape to create new material.
- Wrote engaging and successful marketing, advertising, and website copy.
- Maintained inventory of marketing literature, archive files and sample files. 1000+ Asset library.
- Designed and implemented advertising and public relations activities.
- Worked closely with in-house design team to develop visuals for content.
- Liaised between internal creative teams and agencies for branding ideas, graphic designs and promotional materials.
- Utilized specialized software to capture and process data.
- Shadowed senior personnel on complex marketing pursuits to build skills set.
- Assembled reports and presentations to share insights and recommendations with stakeholders.
- Tracked key performance indicators to measure success of campaigns.
- Updated social media platforms with latest news and corporate details.
- Generated reports to support development and implementation of marketing plans.
- Created customized marketing materials to increase product awareness.
- Analyzed data to uncover insights and identify key opportunities to inform strategic decisions.
- Identified appropriate marketing channels and target customers for campaigns.
- Demonstrated leadership skills in managing projects from concept to completion.
- Developed strong communication and organizational skills through working on group projects.
- Passionate about learning and committed to continual improvement.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Skilled at working independently and collaboratively in a team environment.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Marketing Director
Phobos Gaming Community and Servers
04.2013 - 04.2014
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
- Developed and presented marketing plans and reports to CEO and shareholders.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Wrote and distributed press releases to increase brand visibility.
- Improved website visibility through development and implementation of SEO strategies.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Education
Bachelor’s - Marketing & Graphic Design
University of North Georgia
Dahlonega, GA05.2014
Associate - Business Administration
Gainesville State College
Gainesville05.2009
Skills
- Market Research Expertise
- Global Marketing
- Graphic Design
- Adobe Systems Adobe Creative Cloud
- Project Management
- Brand Development
- Social Media Strategy
- Multi-Channel Campaigns
- Campaign Management
- Critical Thinking
- Corporate Communications
- Content Development
Timeline
Global Marketing Specialist
JAS Worldwide Management, Inc
05.2014 - Current
Marketing Director
Phobos Gaming Community and Servers
04.2013 - 04.2014
Bachelor’s - Marketing & Graphic Design
University of North Georgia
Associate - Business Administration
Gainesville State College
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