JESSIE CHENG
Fremont,CA
Summary
People-first builder with a background in marketing analytics and business management, specializing in turning ambiguity into scalable momentum. Proven track record of managing high-impact projects, including a $330K+ advertising budget and an $800K+ student activity fund, with a focus on operational excellence and internal documentation. AI-native professional and expert Notion user, dedicated to automating workflows and creating magical moments that define a world-class employee experience. Experienced in navigating complex stakeholder relationships and sensitive matters with care, from artist management to community safety facilitation.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Consultant
Connexus Career Strategies
10.2025 - Current
- Develop a comprehensive Go-To-Market (GTM) strategy and brand messaging framework for a SaaS startup, translating high-level business goals into actionable project roadmaps.
- Collaborate with leadership to define core value propositions, ensuring consistent messaging across all internal and external communication channels, including social media and the website.
- Navigate an ambiguous startup environment to establish foundational marketing processes, demonstrating high agency and a bias toward action
- Design a 90-day launch campaign calendar with thematic content areas
Marketing Coordinator & Social Media Specialist
San Francisco Bay University
Fremont, CA
05.2024 - 10.2025
- Designed and led the university's inaugural Ambassador Program, managing a $24K budget and mentoring a four-person team to ensure high-quality content and brand alignment
- Managed a $330K budget and six strategic OOH advertising partners, overseeing end-to-end project lifecycles to promote brand rollout and reach 8M+ impressions in four months
- Led end-to-end operations for large-scale events (New Student Orientations) with 200+ students; coordinated cross-functional meetings and created internal workflows to ensure alignment across 30+ staff and volunteers
- Directed $20K end-to-end video production project on AI-powered curriculum, overseeing storyboarding, scripting, casting, and project charter development to deliver 16 on-brand videos and increase brand awareness
Digital Marketing Consultant
R.E.B. Music Productions
01.2024 - 07.2025
- Drove end-to-end social media and engagement strategy for multi-platinum artist Ruth B., managing a global community of 4M+ followers to increase streams and strengthen fanbase
- Consulted with label partners and executive stakeholders to ensure all digital initiatives remained aligned with the artist's core brand voice and long-term strategic objectives
- Launched a viral 'song verse' challenge for the single 28, generating 3.9M+ views and 50K+ saves through proactive management of user-generated content (UGC) and fan engagement
- Analyzed complex performance metrics to independently deliver creative, data-backed recommendations that optimized campaign efficiency and ROI
Facilitator
Calling All Crows
03.2023 - 03.2024
- Facilitated interactive 90-minute sexual violence prevention workshops for diverse stakeholders, navigating sensitive topics with care to foster a high-standard 'people-first' environment
- Evaluated participant feedback and wrote post-event reports to improve curriculum design and program delivery
Voting Representative / Secretary
Boston College Student Organization Funding Committee
08.2019 - 12.2021
- Allocated $800K+ annual budget across 200+ organizations, fostering a culture of equity by ensuring student fees were distributed transparently to maximize community value
- Monitored real-time spending and managed equipment inventory to optimize the semesterly budget and drive measurable impact for the student body
Author
New Degrees Press
06.2020 - 08.2021
- Authored and published a YA novel exploring mental health, managing the full project lifecycle from initial concept and research to final publication and multi-channel marketing
- Spearheaded a promotional campaign, generating $6K+ in 30 days through strategic email marketing, video asset creation, and community bundling
Education
B.S. in Management - Marketing and Business Analytics, Film
Boston College Carroll School of Management
Chestnut Hill, MASkills
- Notion
- Notion AI
- ChatGPT
- Asana
- HubSpot
- Salesforce CRM
- Microsoft Excel
- Luma
- Eventbrite
- Adobe Creative Cloud
- Premiere Pro
- InDesign
- Lightroom
- Project management
- Event management
- Public relations
- Client and partner engagement
- Strategic planning
- Vendor management
- Consulting
- Content strategy
- Creative brief writing
- Digital marketing
- Inventory management
- Scheduling
- Social media management
- Copywriting
- Graphic design
- Basic finance
- Guest services
- Experience design
- Videography
- Press releases
- Brand messaging
- Public speaking
- Cross-functional collaboration
- Stakeholder engagement
- Survey coordination
- Team leadership
- Diversity awareness
- Coaching
Certification
Google Project Management Specialization
Languages
Fluent Mandarin
Hobbies and Interests
- Pop culture
- Reading
- Eating disorder healthcare
- Social impact
- Creative writing
Timeline
Marketing Consultant
Connexus Career Strategies
10.2025 - Current
Marketing Coordinator & Social Media Specialist
San Francisco Bay University
05.2024 - 10.2025
Digital Marketing Consultant
R.E.B. Music Productions
01.2024 - 07.2025
Facilitator
Calling All Crows
03.2023 - 03.2024
Author
New Degrees Press
06.2020 - 08.2021
Voting Representative / Secretary
Boston College Student Organization Funding Committee
08.2019 - 12.2021
B.S. in Management - Marketing and Business Analytics, Film
Boston College Carroll School of Management