Jessika Liane

I was contracted out to Google to supervise the mid-term elections for the YouTube campaigns.

Created, paced and optimized search campaigns for a large online university.

• Managed digital media including Google Ads and Google Display
• Network
• SEO Management for multiple clients
• Set up and managed all Retargeting campaigns
• Worked directly under the CEO and provided analysis of campaign performance and recommendations
• Set up conversion tracking, Google Tag Manager and Google
• Analytics for all new clients
• Built out new accounts for new clients from the start and provided marketing strategy to gain the best performance and leads for their businesses

• Managed digital media including Google Ads, Google Display
• Network and YouTube
• Managed Amazon campaigns
• Set up and managed all Retargeting campaigns
• Worked directly under the CEO and provided analysis of campaign performance and recommendations

• Managed the Tier 2 Regional team responsible for 5 regions and 41 markets for Kia and main point of contact for the Corporate Client and the Assistant Marketing Directors in the field, providing SEM insights, reporting and analysis
• Provided detailed recommendations to the field regarding heavy-ups and strategic changes in SEM tactics
• Planned yearly spend recommendations and tactic breakouts by market, while providing insights on past performance
• Revised TrueView strategy to better align with Kia’s audience targets
• Managed budgeting, pacing, forecasting and reconciled all invoices
• Worked closely with the Display Strategy team to integrate media buying across all platforms

• Managed National and Regional team responsible for 5 regions and 42 markets for Mazda and was the main point of contact for the
• Corporate Client and the Regional Account Directors in the field, providing SEM insights, reporting and analysis

• Certification
• Provided detailed recommendations to the field regarding heavy-ups and strategic changes in SEM tactics
• Planned yearly spend recommendations and tactic breakout for all
• National campaigns as well as for each Tier 2 market
• Managed budgeting, pacing, forecasting and reconciled all invoices
• Provided SEM training for the client as well as internal members of
• Garage Team Mazda
• Acted as the lead in analyzing several SEM bid management systems during the RFP process and provided recommendations to the client
• Worked closely with the Display Media team to integrate media buying across all platforms, Managed all Bing paid search accounts, which included over 200 accounts with several million keywords
• Managed all AOL paid search accounts, which included over 100 accounts with several million keywords, built by me
• Responsible for managing budgets over 1 million dollars per month, while maintaining ROI and margin goals
• Performed daily campaign optimization, which included bid management, ad copy testing, keyword generation, negative keyword generation and landing page testing
• Provided daily reporting to analyze account performance trends such as ROI, margin, CPCs, RPCs, CTR, and changes in impressions and clicks
• Managed several Google accounts for 2 years before handing them off to focus on Bing and AOL
• Reconciled monthly invoices
• Worked closely with Yahoo, AOL and Google account management teams, as well as with the Local Corporation internal SEM team

• Customized web page building and Search Engine Optimization for multiple companies
• Directed Meta tag keywords and Alt tags to websites and submitted to all search engines for various accounts on a daily basis
• Coordinated appropriate changes to Websites using FrontPage and
• Dreamweaver
• Rewrote Website text to strengthen marketing message and give higher ranking in search engines
• Maintained monthly reports for all accounts detailing ranking for search engines for each keyword