Jessinta Smith
Brooklyn,NY
Summary
Born a natural writer, Jessinta quickly found herself interested in the social media and public relations aspects of digital media. She interned at quite a few magazines as an editorial and media assistant, and now works full time as the Media and PR Coordinator for Fit Doc Michele C. Reed. Jessinta got her position with Fit Doc after being recommended by Discover LI; she has gained most of her positions from word to mouth. Fit Doc has an audience of over 20k, which Jessinta is exclusively responsible for managing. She has been the lead on Fit Doc seminars, most notably Dr. Reed’s Health and Wellness Seminars with the LI Nets. Jessinta managed everything from idea inception to production, wrote all marketing copy, and wrote all scripts for these functions while managing their production and scheduling. She creates slide shows and scripts, edits videos, connects with guest speakers, pitches events/content to press, and markets events to make sure there is audience attendance. Jessinta has focused on medical media but has experience in fashion, beauty, and wellness and is always on the cutting edge.
Overview
4
4
years of professional experience
Work History
Inventory Manager
Central Budz
Yonkers, NY
04.2024 - Current
- Recorded information, shortages, and discrepancies to keep records current and accurate.
- Collaborated with purchasing and production to maintain levels of quality and on-hand inventory.
- Created and updated regular inventory reports and records.
- Maintained sufficient inventory levels to meet customer demands at all times.
- Built and nurtured positive working relationships with vendors and suppliers.
- Trained new staff on job duties, company policies, and safety procedures for rapid onboarding.
- Led improvement initiatives to advance operational efficiencies and increase revenue.
PR Manager
Egcgroup
Brooklyn, NY
01.2024 - 04.2024
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.
- Managed internal, external, and crisis communications.
- Wrote press materials and delivered presentations to media representatives.
PR/Media Coordinator
Fit Doc
Garden City, NY
06.2022 - 01.2024
- Developed media campaigns for product launches and brand awareness initiatives.
- Organized events, including coordinating logistics, assembling press kits and arranging interviews.
- Maintained relationships with key contacts in the media industry.
- Created content for social media platforms to engage audiences and boost visibility.
- Monitored traditional and digital channels to track campaign performance and identify opportunities for improvement.
- Produced reports on the effectiveness of campaigns, highlighting successes and areas of development.
- Compiled monthly analytics reports to measure website traffic, engagement levels, and ROI.
- Coordinated production of videos, podcasts, radio spots, print materials., ensuring quality standards are met.
- Generated ideas for creative content that resonates with target audience segments.
- Wrote email and media copy, wrote press releases, wrote scripts for podcast, videos, and events.
- Managed media campaigns and schedules from inception to completion.
Media Coordinator
Facing The Future Orthodontics
Riverhead, NY
12.2021 - 06.2022
- Developed media campaigns for product launches and brand awareness initiatives.
- Maintained relationships with key contacts in the media industry.
- Created content for social media platforms to engage audiences and boost visibility.
- Monitored traditional and digital channels to track campaign performance and identify opportunities for improvement.
- Collaborated with internal teams such as design and web developers to ensure accuracy of content delivery.
- Coordinated production of videos, podcasts, radio spots, print materials., ensuring quality standards are met.
- Generated ideas for creative content that resonates with target audience segments.
- Developed and maintained relationships with local community partners.
PR/Media Coordinator
Get Healthier Care Together
New York, NY
08.2020 - 02.2021
- Developed and implemented successful social media campaigns to support company objectives.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Managed the daily operations of all assigned social media accounts.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Assisted in developing strategies for increasing followership and engagement rates.
- Managed the creation of marketing materials such as brochures, newsletters, videos, website content, and social media posts.
- Drafted press releases that effectively communicated company news stories to target audiences.
- Responded promptly to inquiries from the media and other external stakeholders.
- Built relationships with journalists, bloggers, influencers, and other members of the media community.
- Raised $8k in grassroots media/PR efforts.
Education
Bachelor of Arts - Media And Communications
SUNY Old Westbury
Old Westbury, NY12.2018
Skills
- Strategy Development
- Excellent Writing Skills
- Decisiveness
- Key Performance Indicators
- Creative Mindset
- Project Management
- Production Scheduling
- Microsoft Office
- Adobe editing softwares
References
References available upon request.
Timeline
Inventory Manager
Central Budz
04.2024 - Current
PR Manager
Egcgroup
01.2024 - 04.2024
PR/Media Coordinator
Fit Doc
06.2022 - 01.2024
Media Coordinator
Facing The Future Orthodontics
12.2021 - 06.2022
PR/Media Coordinator
Get Healthier Care Together
08.2020 - 02.2021
Bachelor of Arts - Media And Communications
SUNY Old Westbury
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