Summary
Overview
Work History
Education
Skills
Timeline
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Jessyca Clement

Jessyca Clement

Copywriter
Brooklyn,NY

Summary

Creative copywriter with a sharp pen, strategic mind, and a thing for turning complex health info into scroll-stopping stories. I’ve written for patients, HCPs, caregivers, and curious minds in between—always with clarity, confidence, and brand voice locked in. Whether concepting campaigns or crafting clean, annotated decks for MLR, I bring ideas to life across digital, print, and social. Fast thinker. Strong presenter. Team-first, but never afraid to push the creative.

Overview

12
12
years of professional experience

Work History

Copywriter

Area 23
New York, NY
03.2022 - 10.2024
  • Led the development of integrated healthcare campaigns in collaboration with art directors and strategists.
  • Crafted clear, on-strategy messaging for HCPs, patients, and caregivers, distilling complex clinical data into accessible and engaging copy.
  • Owned the creation of annotated copy decks and reference documents for MLR submission, ensuring alignment with regulatory requirements and efficient review cycles.
  • Presented creative work in internal and client settings, articulating messaging rationale and integrating feedback without compromising creative intent.
  • Partnered closely with cross-functional teams—including editorial, medical, and account—to balance creative vision with pharma compliance.

Creative

Apple
Brooklyn, NY
07.2018 - 09.2019
  • Delivered personalized and small-group training sessions on Apple products and creative software, translating complex features into clear, user-friendly guidance.
  • Led “Today at Apple” storytelling workshops, introducing customers to tools like Procreate, Final Cut Pro, and Adobe apps to inspire hands-on creativity and digital confidence.
  • Supported the coordination of high-profile keynote events at Apple HQ, partnering cross-functionally under tight timelines to ensure smooth, on-brand execution.
  • Developed internal training resources for new Creative team members, shaping instructional materials that improved onboarding clarity and reduced ramp-up time.
  • Collaborated on evolving in-store session content, identifying knowledge gaps and adapting creative programming to better meet community needs and team goals.

Social Media Manager

Freshly
New York, NY
05.2016 - 06.2018
  • Wrote evidence-based blog and marketing copy for gluten-free and health-conscious audiences, blending wellness insight with lifestyle storytelling.
  • Managed engagement across Facebook, Instagram, and Twitter, delivering brand-aligned responses and building community trust.
  • Led influencer outreach campaigns that boosted Instagram engagement and contributed to a 25% increase in new subscribers over six months.
  • Created content and voice guidelines to unify tone across influencer kits, newsletters, and social media.
  • Optimized blog content using SEO metrics, increasing site traffic by 40% and improving audience retention.
  • Edited web and email content for clarity, consistency, and brand tone.

Social Media Strategist

Yelp
San Francisco, CA
02.2013 - 03.2016
  • Managed Yelp’s regional social presence across Instagram and other platforms, crafting copy and visual content that drove audience engagement and brand affinity.
  • Planned and executed community events and brand partnerships, collaborating with small businesses and organizations to elevate visibility and strengthen local ties.
  • Curated editorial calendars, blog content, and newsletters using local insights, SEO trends, and user data to inform content strategy and spotlight regional businesses.
  • Developed content strategies rooted in audience behavior and search trends, a skill later applied in regulated health communications.
  • Engaged with Yelp Elite members and platform users, nurturing high-value community relationships and surfacing user-generated content opportunities.
  • Monitored content performance and user feedback, using insights to optimize campaign effectiveness and support cross-functional marketing efforts.

Education

Certificate in Advertising -

Shift D&AD
03-2022

Skills

Creative Concepting & Campaign Development

Medical & Health Copywriting (HCP, Patient, Caregiver)

Brand Voice & Messaging Strategy

Regulatory & MLR Review

(Annotation, Referencing, On-Label)

Digital & Social Storytelling

Adobe Creative Suite, Final Cut Pro & CMS Tools

SEO & Content Optimization

Cross-Functional Collaboration

(Art, Medical, Editorial, Account)

Timeline

Copywriter

Area 23
03.2022 - 10.2024

Creative

Apple
07.2018 - 09.2019

Social Media Manager

Freshly
05.2016 - 06.2018

Social Media Strategist

Yelp
02.2013 - 03.2016

Certificate in Advertising -

Shift D&AD

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Jessyca ClementCopywriter