Jesus Gutierrez
Dripping Springs
Summary
Dynamic Account Management leader with a proven track record of driving revenue growth and enhancing client retention. Committed to delivering exceptional client experiences while fostering team development and individual growth. Passionate about performance and cultivating a culture centered on long-term relationships with clients and internal stakeholders. Demonstrated ability to align strategic objectives with client needs, ensuring mutual success and satisfaction.
Overview
21
21
years of professional experience
Work History
Director, Account Management
InComm
11.2018 - Current
- Developed, implemented and managed GTM strategy for Financial Service products utilized by online sportsbook, casino, and lottery products distributed through client network physical and digital channels
- Cultivate and maintain partner relationships to maximize sales growth averaging 87% YOY over the last 3 years
- Developed and implemented retail, incentive/rewards gift card for largest sportsbook operator in U.S.
- Successfully led the contract renewal negotiations with all online, physical, and digital programs
- Developed and maintain Account Plans designed to provide historical account information as well as outline new and potential initiatives which will help provide long-term value to the client and our organization
- Account plans are reviewed monthly and quarterly with internal product teams as well as out clients, this cross selling has led to multiple revenue streams for each client and added more than 53% incremental revenue
- Regular engagement with executive team reporting on client and channel performance, strategic plan progress, and forecasted results
- Managed the launch of the first incentive card promotion with national wireless company and sportsbook card – providing digital cards to consumers for phone buy-back program
- Worked with all clients, and internal cross-functional teams to develop Risk Management rules to minimize fraud
- Experienced in developing, implementing, and maintaining fraud controls
- Worked with cross functional team to develop and maintain policies and procedures for launching new partnerships and products
- Developed and maintain strong relationships with regulatory agencies across 12 states for 13 vendor licenses critical for our daily operations
SR. Product Sales Manager Financial Services
InComm
03.2015 - Current
- Successfully expanded the product distribution by 35% in the first 12 months
- New distribution partners generated a 65% increase in sales over the following 12 months
- Managed creative marketing and sales initiatives that generated 37% sales growth year over year within large merchant channel
- Responsible for the contract and launch of the first Hispanic GPR card program in 2016 targeting 50+M Hispanics in the U.S. and Puerto Rico
- Strategically launched Hispanic GPR card within subset of stores to increase program profitability
- Negotiated and executed the first collegiate branded gift card program distributed online and in retail
- Worked with existing distribution partners to acquire additional peg count acquired from a competitor leading to an average of 60% increase in revenue by product
Director Market Management
InComm
09.2017 - 11.2018
- Oversaw multiple relationships with national merchants within grocery, convenience, and value
- Responsible for cross selling and promoting new and existing products within assigned channels
- Measured performance metrics and overall program performance as part of on-going client management
- Developed and maintained product and market analysis which shaped our overall channel strategy designed to drive incremental sales growth and revenue
- Conducted team training sessions quarterly to share best practices and learnings with team members who managed other channels
- Lead sales initiative to launch a collegiately branded MasterCard product distributed online and physical locations nationally
Product Sales Manager Financial Services
InComm
07.2012 - 03.2015
- Managed the operational aspects GPR card program within 22 partners
- Responsible for sales calls with large partners such as 7-Eleven, Walgreens, and others
- Manage and review all marketing programs in relation to the products I manage, which includes ROI analysis, customer/cardholder analysis and overall program performance
- Responsible for providing quarterly performance updates to entire Financial Services Enterprise
- Managed the proprietary General Purpose Reloadable (GPR) program sales
NetSpend Corporation
01.2005 - 07.2012
- Held multiple positions within Fraud and Compliance, Marketing, Sales, and Account Management
- Responsible for our charge-backs team which facilitated investigations for potentially fraudulent transactions on behalf of customers/card holders
- Worked with Risk Management and Legal Team to investigate high value fraudulent transactions/claims on clients behalf
- Used cardholder behavior and consumer research to identify key moments of a cardholder’s lifecycle
- Assisted in development and execution of customer lifecycle marketing platform
- Developed customer retention programs utilizing customer service, direct mail, email and SMS
- Created and managed programs that increased direct deposit penetration by 38% within 2 months
- Created, executed and analyzed win-back program which led to a 10% reacquisition of cardholders
- Managed cross-functional teams to develop and launch “up-grade” program through customer service, email and direct mail efforts
- Developed, implemented and conducted analysis for cross-channel promotion in 2007 and 2008 for more than 20,000 locations which lead to an increase in card sales of 35% YOY
- Worked with General Counsel, Card Associations and issuing Banks to ensure marketing programs were compliant with all federal and state regulations
- Increased card sales within account by 43% YOY by utilizing training and partner communication
- Managed cross-functional team to develop and launch new product within retail partners
- Managed internal cross-functional team for RFP process and sales presentations
- Developed and maintain industry competitive analysis for Executive Team
Education
Bachelor’s - Business Administration
Texas Tech University
01.2005
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Louisiana State University
01.2002
Skills
- Strategic growth and retention
- Excellent communicator and strong presentation and proven written communication skills
- Proven ability to manage heavy project loads by prioritizing work properly, and meet assignment deadlines
- Skills in employee development and support
Timeline
Director, Account Management
InComm
11.2018 - Current
Director Market Management
InComm
09.2017 - 11.2018
SR. Product Sales Manager Financial Services
InComm
03.2015 - Current
Product Sales Manager Financial Services
InComm
07.2012 - 03.2015
NetSpend Corporation
01.2005 - 07.2012
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Louisiana State University
Bachelor’s - Business Administration
Texas Tech University