Jesusina Abankwa
(WILLING TO/IN THE PROCESS OF RELOCATING) Woodbridge ,VA
Summary
Motivated Writer/Editor/ Content Manager with 5 years of experience and clear understanding of literary journal experience. Practiced problem-solver with analytical approach and excellent proofreading skills dedicated to producing first-rate content. Successful at tackling challenges efficiently while managing multiple tasks in fast-paced environment. Additionally, with a background administering social media accounts with solid knowledge of SEO and Google Analytics paired with familiarity of copywriting and editing processes.
Overview
6
6
years of professional experience
Work History
Copywriter
Freelancer
03.2020 - Current
- Met with clients to understand message, brand voice and target audience.
- Conducted primary and secondary research on products and strategies.
- Developed headline copy for websites to highlight specific sales and promotions.
- Developed quality and individualized content for websites with keyword-rich text and solid call to action statements.
- Devised and implemented social media ad campaigns to drive traffic to client websites.
- Edited and proofread copy for grammar, punctuation and spelling, rewriting for clarity and accuracy.
- Collaborated with creative teams to brainstorm new promotions, products and marketing strategies.
- Managed copy review and editing through careful guidance and oversight of production.
Content Marketing Manager (3 Months Contract)
KP Contracting LLC
La Plata, MD
02.2023 - 05.2023
- Analyzed daily traffic data and reports to measure effectiveness of marketing strategies.
- Reviewed performance of content by capturing and assessing analytics figures.
- Developed backlog of evergreen strategies and content for future use.
- Generated editorial calendars to schedule content posting, manage campaigns and track deadlines.
- Utilized graphics, videos and designs to build website aesthetic.
- Managed content distribution for various online channels and social media platforms.
- Delivered marketing strategy updates to upper-level management.
- Applied strong writing, editing and proofreading abilities to each assignment to produce best possible content.
- Brainstormed, researched and contributed content ideas that appealed to target audience.
- Edited and proofread content to verify proper grammar, quality and consistency with AP style.
- Performed in-depth research into topics to write clear and accurate copy.
- Completed time-sensitive writing assigned on short notice and consistently met deadlines.
- Wrote high quality SEO content based around keyword gaps and priorities identified by editor.
Assistant Web Editor
InvestorPlace Media LLC
Arlington, VA
10.2021 - 08.2022
- Wrote interesting, eye-catching story headlines and summaries.
- Collaborated with writers to develop, strengthen and maintain individual voice and hone unique writing style.
- Evaluated reporter stories, shaped content and helped improve overall work quality through careful review, detailed editing and constructive feedback.
- Determined appropriate page budgets and layouts to guide word count parameters, optimize use of images and graphics as well as maximize impact within allotted space.
- Verified facts in written pieces using reference sources and scholarly articles.
- Worked with outside authors to update existing print products and develop new products.
- Edited and proofread social media and blog posts.
- Managed multiple writing and editing assignments in dynamic environment within stated timelines.
- Translated technical information into clear, concise documents to be used by technical and non-technical personnel.
- Created new, engaging and more accessible ways to present content and information for diverse global audience.
- Collaborated with editor-in-chief to determine journal content and topics of special issues.
Copy Editor
The Rappahannock Review
Fredericksburg, VA
01.2020 - 03.2021
- Proofread and reviewed print and electronic content for correct grammar and adherence to house style.
- Edited documents and assessed copy for grammar issues, delivering error-free materials to clients.
- Initiated document style discussions with management, resulting in streamlined and clear improvements to standard practices.
- Participated in monthly copy editors' meeting and reviewed, updated and revised editing guidelines.
- Proofread manuscripts and other forms of copy for general grammatical correctness, proper flow and sentence layout.
- Coordinated with marketing, communications and curatorial departments to align documentation needs.
- Provided editing, fact-checking and proofreading for various articles.
- Worked closely with graphic, photo and video teams to plan and produce compelling content.
Media/Audio Coordinator
The Rappahannock Review
Fredericksburg, VA
01.2020 - 03.2021
- Inventoried print, non-print and technology materials regularly to identify missing items and deficiencies.
- Coordinated media resources to support needs of readers.
- Established ongoing production calendar covering all projects and initiatives.
- Pitched services to potential clients and contacted clients to discuss projects.
- Translated conceptual strategies into concrete tasks and delegated assignments to appropriate members of sales team.
Associate Editor
The Free Lance-Star
Fredericksburg, VA
08.2019 - 01.2020
- Managed multiple writing and editing assignments in dynamic environment within stated timelines.
- Recruited talented freelance writers to research and compose articles.
- Confirmed documents conform to client-specific style, tone and document layout standards.
- Created new, engaging and more accessible ways to present content and information for diverse global audience.
- Translated technical information into clear, concise documents to be used by technical and non-technical personnel.
- Worked with outside authors to update existing print products and develop new products.
- Led and managed team of research assistants in vetting new submissions.
Editor
The Virginia Normal Journal
Petersburg, VA
08.2017 - 05.2018
- Represented senior editor at meetings and for editorial procedures.
- Took meeting minutes for Senior Editor and distributed to appropriate parties.
- Collaborated with writers globally to execute successful content for publication.
- Designed organizational documents like schedules, spreadsheets and meeting minutes using computer programs and distributed to staff.
- Evaluated reporter stories, shaped content and helped improve overall work quality through careful review, detailed editing and constructive feedback.
- Motivated staff to accomplish challenging objectives quickly to meet strict schedules.
- Handed out story assignments, directed content meetings and evaluated submitted pieces to manage overall tone and execution of work.
- Conducted phone and email interviews to elicit advice-driven information.
Social Media Coordinator
The Virginia Normal Journal
Petersburg, VA
08.2017 - 05.2018
- Created social media marketing strategies and oversaw management of accounts.
- Wrote social media content to increase engagement with customers.
- Aligned visual design and brand messaging elements to deliver consistency across digital advertising and marketing platforms.
- Generated interest for new and upcoming product and service releases by managing social media accounts.
- Developed and implemented strategic social media marketing plans.
- Verified consistency in content and tone to optimize social media accounts.
- Tracked and analyzed social media and online marketing initiatives.
- Posted new content for products and services when managing marketing and release calendars.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Employed storytelling for digital content and developed unique campaigns to promote brand engagement.
- Spearheaded creation of blogs and social media content.
Education
Bachelor of Arts - English & Creative Writing
University of Mary Washington
Fredericksburg, VA05.2020
Transferred -
Virginia State University
Petersburg, VA08.2016
Skills
- Editing skills
- Assigning stories
- SEO specialist
- Adobe Design
- Google Docs
- Generating headlines
- Copywriting/copyediting
- Proofreading
- Organizing media resources
- Proofreading submissions
- Conversation recording
- Pitching articles
- Fact-checking skills
- Google Analytics
- APA/MLA/Chicago guidelines
- Impeccable grasp of grammar
- Spelling mastery
- Developing community relationships
- Writing stories
- Project management
- Content meetings
- Social media updates
- Interviewing skills
- Good eye for detail
- Breaking news experience
- WordPress
- Working with advertisers
- Strategic Marketing
- Market Trends Analysis
Affiliations
- Sigma Tau Delta English Honors Society, Member, Alumni Association
- African Students Association, Member
- National Society of Leadership and Success , Member
- University of Mary Washington, Member, Alumni Association
Timeline
Content Marketing Manager (3 Months Contract)
KP Contracting LLC
02.2023 - 05.2023
Assistant Web Editor
InvestorPlace Media LLC
10.2021 - 08.2022
Copywriter
Freelancer
03.2020 - Current
Copy Editor
The Rappahannock Review
01.2020 - 03.2021
Media/Audio Coordinator
The Rappahannock Review
01.2020 - 03.2021
Associate Editor
The Free Lance-Star
08.2019 - 01.2020
Editor
The Virginia Normal Journal
08.2017 - 05.2018
Social Media Coordinator
The Virginia Normal Journal
08.2017 - 05.2018
Bachelor of Arts - English & Creative Writing
University of Mary Washington
Transferred -
Virginia State University
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