HubSpot
More than twenty years of professional experience
Jethro Higgins
Head of Marketing
Yoncalla,OR
Summary
In my 14 years of personnel management and 23 years of program and business management, I have increased product revenues by 50%, increased marketing qualified leads by 93%, and increased the output of my team by 134%, but the area I am most proud of in my career is the successes of the individuals who report to me. I have built my career on servant leadership. I don't bark orders, but I get down in the mud and get my hands dirty leading by example, not executive fiat. My staff have always been proud to work for me and are willing to put in the extra effort in response to the sacrificial servant leadership that I try to demonstrate for them, and every organization I have worked for has seen real monetary returns from this approach.
Overview
20
20
2
2
Masters Degrees
5
5
Head of Marketing for five organizations
10
10
Worked with ten Catholic Organizations
Work History
Director of Digital Marketing (Remote)
Augustine Institute
03.2023 - Current
- Built an Agile Marketing team from the ground up and increased work through put by 134% in the first six months
- Increased B2B Marketing qualified leads by 93% for an established product
- Established Initiative level and Campaign planning processes on the Design Thinking framework, increasing the ROI of Campaign efforts
- Created a three-year road map of departmental development blending Scrum, Agile, Design Thinking, and Lean Six Sigma principles
- Product Owner for a CRM project, launching a new consolidated instance of HubSpot organization-wide, incorporating team members from the Graduate School, Advancement, Technology, Sales, Customer Success, Customer Service, and Finance
- Increased eCommerce revenue by 17% with minimum viable human resources.
- Streamlined internal communication channels, fostering collaboration among various departments within the organization.
Founder
The Social Catholic
Yoncalla, Oregon
10.2020 - Current
- Established a business during the COVID-19 pandemic to manufacture and distribute handmade devotional items
- Identified target market, and entered with premium quality low-cost alternatives through an R&D process modeled after the Design Thinking/LeanUX/SCRUM/Agile methodologies
- Developed business consulting services in the areas of HubSpot CRM, MarTech, Agile Marketing and Revenue Operations (RevOps)
Chief Marketing Officer (Remote)
Source & Summit
03.2021 - 03.2023
- Sales, Customer Support, Shipping, Business Data Analysis and Executive Leadership Team Member
Worked with CEO and CPO to establish and report on B2B SaaS metrics using the David Skok model to leverage rapid growth for a capital raise and to develop high LTV:CAC initiatives - Set Marketing and Communications strategy for rapidly growing B2B SaaS solution as a disruptive innovator in a market driven by legacy organizations
- Utilization of multiple business development tactics to develop new prospects and continue lead nurturing, which resulted in a customer base increase of 573% over 2 years in the midst of staff reduction and restructuring
Developed the successful Source & Summit Stories campaign using remote resources from 2 vendors and subjects from 4 states - Directed RevOps activities through integrations with HubSpot CRM and Marketing Automation.
- Managed branding campaigns and event marketing initiatives in print, video, web and social media.
- Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
- Developed and implemented B2B marketing strategy and overall communication plans to produce long-term partners.
eCommerce Product Owner
Oregon Catholic Press Remote
05.2019 - 03.2021
- Setting vision and strategy for all OCP digital channels
- Led Design Thinking processes for cross-divisional multi-discipline teams
- Expand Lean UX practices and integrate with existing Scrum/Agile processes for application development
- Provided catechetical and theological reviews for digital content development processes
Music and Youth Ministry Coordinator
Our Lady of the Lake Parish
Portland, Oregon
05.2013 - 01.2021
- Manage ensemble and lead music ministry for Sunday evening Life Teen Mass and Youth group events
- Provided catechesis for Confirmation including teachings, leading of small groups, and service projects
Marketing Lead & eCommerce Manager
Oregon Catholic Press
Portland, Oregon
03.2017 - 05.2019
- Development of digital strategy and vision document for 2019 outlining a 1-3 year plan for digital success
- Acted as Interim Director of Marketing in the absence of a Manager, a Director, and a Project Manager
- Authoring SEO thought leadership content (view authored content here: https://www.ocp.org/en-us/blog/jethro-higgins)
- Leadership team member for cloud-based SaaS application for liturgy planning digital content delivery
- Generated comprehensive product roadmaps for annual eCommerce web development
- Wireframing, rapid prototyping, user testing, and high-fidelity prototyping in cross-departmental collaboration
Website Manager & Online Marketing Specialist
Oregon Catholic Press
Portland, Oregon
05.2013 - 03.2017
- Product Ownership and digital marketing content ownership
- Owned the development process for creating stories for 6 eCommerce web properties in a Scrum/Agile team
- Designed and implemented search PPC and paid social campaigns to acquire earned media
- Project manager for usability studies evaluating public opinion through surveys, usability testing and social listening
- Drove the development of a new eCommerce website through concept, development, & delivery beginning with the Design Thinking process
- Including the creation of a functional HTML prototype in Axure
- Conducted research to analyze 3rd party offerings for marketing automation software, UX site audit, SEO site audit, and Social plugin tools to improve site stickiness
- Developed and implemented front-end processes for Click Dimensions and Microsoft Dynamics Marketing Automation software
Marketing Lead
Keel Consulting
Arlington, Virginia
04.2011 - 09.2013
- Built practice for consulting firm focused in supporting small and midsized businesses from Philadelphia to Charlotte North Carolina
- Coordinated public affairs programs for multiple clients as an individual contributor in addition to managing a team of content creators including international assets
- Designed and implemented digital strategies, which drove ROI and exceeded the scope of initial projects and business objectives
- Managed web and digital concept, design, and execution teams achieving a 100% on-time and on-budget delivery record
- Created multi-channel marketing packages for area Catholic schools focused on plans to maintain and increase enrollment
New Media Associate & Account Coordinator
OPUSfidelis
Arlington, Virginia
08.2012 - 04.2013
- Advised on issues in the news media, elected officials, key constituencies, other government agencies, NGOs and public opinion
- Managed hostile PR situations through press releases, social media and blog content written from multiple voices
- Writing news releases, feature stories, fact sheets and statements for distribution in regional and national media outlets
- Planning, coordinating, controlling and producing external communications campaign and related public affairs plans
- Lead company innovation efforts to inform and implement digital marketing best practices and emerging technology trends
- QA for the development of aleteia.org, and the lead for the Partners program in the US
Media Program Analyst
Penton Marketing Services
Arlington, Virginia
04.2012 - 08.2012
- Engaged in eListening, SEO recommendations, development of professional deliverables, branding recommendations, and presentations in person and via teleconference
- Prepared briefing papers, speeches and talking points in support of company’s views and research
- Social media, basic SEO and brand monitoring analysis
- Evaluated public opinion in order to recommend public relations actions to improve image
- Responsible for hourly social posting
- Twitter - @eyetraffic @pentonmktg Facebook, LinkedIn and Google
Marketing and Managing Analyst
Arlington Diocese Office of Catholic Schools
Arlington, Virginia
09.2011 - 04.2012
- Develop a comprehensive marketing plan to increase enrollment and retention at over 40 diocesan schools
- Researched industry-wide practice to provide schools with the most effective marketing, enrollment, and management practices
- Analyzed and recommended strategies to improve SEM, SEO and UX focusing visibility on organic search
- Directed structure and design of school websites, social media, marketing materials, school organization, and brand identity
- Developed a school systems knowledge base
Director of Music
St. Thomas More Catholic Church
Eugene, Oregon
08.2010 - 06.2011
- Prepared regular Sunday liturgies directed choirs with various skill levels and styles
Director of Youth and Young
St. Mary Catholic Church, Adult Outreach
Eugene, Oregon
01.2007 - 06.2010
- Managed 2 direct reports and 40 or more volunteers between 4 programs
Education
Master of Arts - Theology
The Augustine Institute
Florissant, MO 01.2020 - Current
Master of Science - Business Analysis
The Catholic University of America
Washington, DC 09.2011 - 06.2012
Bachelor of Arts - Religious Studies, Christianity, Music
The University of Oregon
Eugene, OR 09.2003 - 05.2010
Skills
Servant Leadership
Strategic Planning
Process Optimization
Product Marketing
Marketing Technology
Cross-Departmental Collaboration
Work Preference
Work Type
Full TimeWork Location
RemoteImportant To Me
Work-life balanceCompany CulturePersonal development programsWork from home optionHealthcare benefitsSoftware
ClickUp
Jira
Airtable
Trello
Google Tag Manager
Google Analytics
Meta Business
Microsoft Dynamics CRM
MailChimp
Customerio
Microsoft Suite
Adobe Suite
Slack
Miro
Canva
BigCommerce
Magento
Shopify
Home grown Middle ware and APIs
Certification
- UX certificate from Nielsen Norman Group with a specialty in UX Management: Certificate #1028059
- Marketing Automation in Microsoft Dynamics CRM 2011
- Dominican Institute of Student Ministries (DISM) Certificate
- LifeTeen – Youth Ministry Spring Training
- YouTube – Creator Academy
- Archdiocese of Portland – Safe Environment Trainer
Timeline
Director of Digital Marketing (Remote)
Augustine Institute
03.2023 - Current
Chief Marketing Officer (Remote)
Source & Summit
03.2021 - 03.2023
Founder
The Social Catholic
10.2020 - Current
Master of Arts - Theology
The Augustine Institute
01.2020 - Current
eCommerce Product Owner
Oregon Catholic Press Remote
05.2019 - 03.2021
Marketing Lead & eCommerce Manager
Oregon Catholic Press
03.2017 - 05.2019
Music and Youth Ministry Coordinator
Our Lady of the Lake Parish
05.2013 - 01.2021
Website Manager & Online Marketing Specialist
Oregon Catholic Press
05.2013 - 03.2017
New Media Associate & Account Coordinator
OPUSfidelis
08.2012 - 04.2013
Media Program Analyst
Penton Marketing Services
04.2012 - 08.2012
Master of Science - Business Analysis
The Catholic University of America
09.2011 - 06.2012
Marketing and Managing Analyst
Arlington Diocese Office of Catholic Schools
09.2011 - 04.2012
Marketing Lead
Keel Consulting
04.2011 - 09.2013
Director of Music
St. Thomas More Catholic Church
08.2010 - 06.2011
Director of Youth and Young
St. Mary Catholic Church, Adult Outreach
01.2007 - 06.2010
Bachelor of Arts - Religious Studies, Christianity, Music
The University of Oregon
09.2003 - 05.2010
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