Jethro Higgins

In my 14 years of personnel management and 23 years of program and business management, I have increased product revenues by 50%, increased marketing qualified leads by 93%, and increased the output of my team by 134%, but the area I am most proud of in my career is the successes of the individuals who report to me. I have built my career on servant leadership. I don't bark orders, but I get down in the mud and get my hands dirty leading by example, not executive fiat. My staff have always been proud to work for me and are willing to put in the extra effort in response to the sacrificial servant leadership that I try to demonstrate for them, and every organization I have worked for has seen real monetary returns from this approach.

• UX certificate from Nielsen Norman Group with a specialty in UX Management: Certificate #1028059
• Marketing Automation in Microsoft Dynamics CRM 2011
• Dominican Institute of Student Ministries (DISM) Certificate
• LifeTeen – Youth Ministry Spring Training
• YouTube – Creator Academy
• Archdiocese of Portland – Safe Environment Trainer

• +50% YoY online revenue growth with an established product (Oregon Catholic Press)
• +573% growth in B2B Catholic SaaS customer base in 2 years (Source & Summit)
• +117% above benchmark ROAS on paid ad spend, with +265% email CTRs, +4,800% LinkedIn engagement, and +100% Facebook/Instagram engagement (Augustine Institute)
• +143% increase in team output, even amid staffing cuts, by building agile marketing & content systems
• Defects reduced below 0.1%, driving scalable efficiency through a RevOps + data governance roadmap
• +22% YoY parish subscription growth, leading direct institutional marketing and sales
• Owned and optimized HubSpot CRM & marketing automation, becoming org-wide RevOps SME
• Led major CRM-to-ERP data transformations preparing Catholic orgs for scalable long-term growth
• Managed multi-channel product portfolios: eCommerce, mobile apps, digital subscriptions, parish SaaS & print
• Certified UX Manager (NN/g), pairing customer experience with operational execution for measurable ROI

• Shipping/Realization and Revenue Operations applications built in AirTable (available for demonstration by request).
• Robust and integrated Revenue Operations solution for 7+ disparate product lines built out in HubSpot (available for demonstration by request).
• Full working UX prototype of website project built in-house (result: 50% increase in revenue YoY):

https://rx1861.axshare.com/#p=home&c=1

• Result of the above project:

https://www.ocp.org

• Content Marketing and SEO work:

https://ocp.org/en-us/blog/jethro-higgins

• Content pillar page on the Seven Sacraments with derivative white papers available for each sacrament:

https://www.ocp.org/en-us/the-seven-sacraments

• Extensive multi-vendor content marketing campaign:

https://www.sourceandsummit.com/stories-source-summit

• PR work for the release of a new SaaS tool to support liturgical music directors:

https://www.youtube.com/watch?v=FGoBtn9QjPE

• Guest blog in connection with the above PR campaign:

https://catholic-link.org/source-summit-missal-liturgy/