Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Hielly Cruz

Edgewater,Colorado

Summary

Passionate Marketing Coordinator driven to create effective marketing strategies and maximize company sales. Consistently delivers timely and effective marketing programs to promote awareness of products and company mission. Strategic and innovative professional well-versed in digital marketing, event planning and brand promotion.

Overview

4
4
years of professional experience

Work History

Content Creator

Federales
10.2022 - Current
  • Applied current editing and photography tools to tell great stories.
  • Develop original content through social listening and independent sources.
  • Developed original content using social listening and independent sources..
  • Generated stories to reflect current trends and news to pull audience into website.

Digital Marketing Freelancer

Self Employed
01.2021 - Current
  • Monitors online trends, conversations and innovations to optimize strategies.
  • Led projects to redesign web pages, diversify strategies and revitalize social media presence.
  • Managed social media accounts, resulting in increased brand visibility and customer interaction.
  • Collaborated with clients to create compelling content for blogs, websites, and social media platforms.
  • Coordinated influencer partnerships to expand brand awareness and generate valuable backlinks.
  • Developed and deployed content marketing strategies to improve organic search traffic.
  • Optimized website content and images to improve search engine rankings.
  • Email campaigns to 10,000+ recipients
  • Research, and analytics for business growth, media buying
  • Improved customer satisfaction through prompt and professional handling of inquiries and concerns.

Marketing Consultant

Golden United Non-Profit
08.2021 - 01.2024
  • Providing support with publication of communication and outreach
  • Build and maintain partnerships and coordinated communications with other local organizations
  • Lead outreach and communications to expand and mobilize participation in Golden United including managing social media channels
  • Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
  • Achieved client vision and marketing objectives by collaborating with various departments.
  • Collaborated with leadership in creating weekly bulletins, which were sent to all employees.

Bilingual Program and Marketing Coordinator

Raíces Brewing CO
01.2021 - 08.2022
  • Assist in organizing, developing, and managing community and cultural events
  • Create copy (bilingual verbiage) based on Raices values and pillars
  • Manage the calendar and handle postings in Raices Brewing Co Social Media outlets: FB Pages, FB Events, and Postings in FB and Instagram
  • Strengthened relationships with key stakeholders by coordinating cross-functional promotional events.
  • Grew Instagram following by 20% in 4 months
  • Created and implement email marketing campaigns
  • Balanced multiple concurrent projects through to successful and profitable completion.
  • Developed effective communication strategies for improved collaboration among team members, resulting in increased productivity.
  • Established strategic partnerships with external organizations, expanding program reach and impact.
  • Developed marketing materials to promote program offerings, increasing awareness and participation rates among target audiences.

Admin and Marketing Assistant

Life Out Loud Films
06.2020 - 12.2020
  • Worked closely with the owner of LifeOutLoudFilms to ensure that the day-to-day functions of the company ran smoothly
  • Assist in meeting deadlines within the online course
  • Research and create reports on various subjects, including but not limited to finding contact information for potential actors/actresses for films, editing production documents, and updating contact lists in Mailchimp
  • Assisted with social media postings, scheduling, and copywriting.
  • Amplified social media reach, creating engaging visual assets such as infographics and videos for widespread distribution.

Education

BBA - Marketing

Colorado Mesa University
Grand Junction, Colorado

Skills

  • Email Marketing
  • Mail Chimp
  • Canva
  • Social Media Marketing
  • Social media content campaigns
  • Event and production management
  • Microsoft Office Suite
  • Strategic Planning
  • Content Writing
  • Blogging
  • Communications management
  • Content Development

Languages

Spanish
Native or Bilingual
English
Native or Bilingual

Timeline

Content Creator

Federales
10.2022 - Current

Marketing Consultant

Golden United Non-Profit
08.2021 - 01.2024

Digital Marketing Freelancer

Self Employed
01.2021 - Current

Bilingual Program and Marketing Coordinator

Raíces Brewing CO
01.2021 - 08.2022

Admin and Marketing Assistant

Life Out Loud Films
06.2020 - 12.2020

BBA - Marketing

Colorado Mesa University

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Hielly Cruz