Summary
Overview
Work History
Education
Skills
Volunteer Work
Timeline
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Jewelee Domenichetti

Freehold,NJ

Summary

Influential business leader passionate and proven at making a difference.

  • Dynamic and results-driven Vice President of Sales and Strategy with over 14 years of experience driving revenue growth, shaping marketing strategies, and leading high-performance sales teams in the retail, CPG, and pharmaceutical industries.
  • Expertise in aligning business goals with innovative sales strategies to drive both short-term success and long-term growth.
  • Skilled in negotiating high-value partnerships, navigating competitive landscapes, and adapting to rapidly changing market conditions. Successfully introduced and optimized existing product lines, resulting in 31% year-over-year growth.
  • Strong leader of high-value partnerships, including a $91M CVS partnership and business development efforts with Target, a $25M customer.

Overview

15
15
years of professional experience

Work History

VP Sales and Strategy

Neptune Retail Solutions-former News America Mktg
Jersey City, NJ
04.2023 - Current

Spearhead business development, securing and cultivating multi-million-dollar partnerships across in-store, eCommerce, and pharmaceutical verticals.

  • Present to C-level stakeholders on business results and strategies for growth.
  • Develop and roll out omni-channel commercialization plans for a sales org of 125+ sellers, leveraging exclusive marketing and advertising tactics at CVS and Target. These platforms promote brand products and optimize the customer journey, resulting in sales growth, increased market share, customer retention, and positive ROI for over 2,000 CPG and pharmaceutical clients.

CVS: Oversee a $91M partnership, managing in-store marketing, digital media, and digital coupon campaigns that drive customer engagement and sales.

  • Achieved 31% year-over-year growth in retail media sales by introducing new products and optimizing product lines.

Target: Lead business development efforts with a $25M customer, identifying growth opportunities, and executing joint initiatives.

  • Digital programs resulted in tripling sales for clients at Target in 2024.

Manage a team of six sales professionals and more than thirty CPG clients, achieving 86% year-over-year business growth (2023-2024).

VP Sales

FXI
Red Bank, NJ
10.2017 - 03.2023

Account leader responsible for strategic direction, growth, profitability, forecasting and relationship management of $75M of business at national retailers in the mass & ecom channel.

  • Total book of business YOY increase $16M and growing
  • Strategically manage relationship with retail partners by creating ongoing value & profitable growth
  • Spearhead GTM strategy, business development, marketing plans & product development of all customers
  • Responsible for acquisition of new retail partners to drive incremental profitable revenue
  • Manage a network of sales reps, a team of direct reports & cross functional members to support current customers & acquisition of new customers
  • Lead seamless launches of omni-channel programs: Driven by consumer insights, design product, set vision with marketing on packaging & PDP creative, determine tactics to support launch in-store and online (inclusive of displays, print advertising, digital media, review programs) and engage with demand planning to ensure production occurs within timeline.

Target: New Partnership Creation

  • Awarded full chain distribution of Target’s owned brand portfolio shipping Q2 ’23. Will represent $30M growth annualized
  • Sold in and led cross-functional team to develop & launch a new brand from concept to commercialization in 6 months.
  • After 2 weeks of in-store test, results exceeded program benchmarks by 145%, resulting in quadrupling store distribution
  • Within first 3 months of sales, brand rose to top 5 vendor online

Kohl's: 8 years of successful account growth and cultivation 2014-current

  • 46% or $15M increase in total business over a 5-year period
  • Earned $5.1M or 77.7% increase in YOY net margin
  • Strategically manage relationship with Kohl’s by creating ongoing value & profitable growth

Big Lots: New Account Leadership & Category Development 2020-current

  • 20% or $2.5M increase in total business
  • Drive significant category growth via product extensions and improved merchandise presentation

Boxed.com: First to market in category 2022-current

  • Led sell in, contract negotiation, and launch at new customer
  • Our programs are first to market on site
  • Manage 3PL operations to ensure highest sell through and profitability of our programs.

National Account Director

Innocor, Inc - A Bain Capital Company
Red Bank, NJ
01.2015 - 10.2017
  • Generated over $60m in sales of top customer. +$14M or 31% growth from 2015 to 2017, tripling ecommerce business
  • Successfully sold in & lead cross functional team in new Mattress category launch at top customer
  • Expert in creating engaging merchandising footprint both at retail and online
  • Develop, manage and execute on strategic advertising and promotional plan at account while ensuring profitable ROI
  • Strengthen direct client relationships at multiple levels in the organization

National Account Manager/Channel Marketing Manager

Innocor, Inc. - A Bain Capital Company
Red Bank, NJ
06.2014 - 06.2016
  • Identify new business opportunities at account and manage growth plans from inception to completion
  • Consistent introduction of successful new programs matched with cohesive omni-channel launch plans
  • Monitor customer, market and competitor activity/trends and share with the company leadership team

Channel Marketing Manger

Innocor, Inc.
Red Bank, NJ
07.2012 - 06.2014
  • Instrumental in gaining distribution in new accounts which represent 25% of new business for 2013
  • Cross functional leader for all product launches in Department Store, Mass, and Specialty Channels
  • Develop and execute national marketing launch plan for new product category
  • Collaborate with sales to drive strategic business actions to grow categories at top retailers
  • Maintain $3MM Merchandising Budget for Channel Marketing group

Channel Marketing Associate Manager

Innocor, Inc.
Red Bank, NJ
06.2011 - 07.2012
  • Assist Director of Channel Marketing in facilitating new product launches for club and department store channel
  • Create presentation templates for all key account sales meetings & maintain customer planning calendar

Sales Planning

Post Foods, LLC.
Parsippany, NJ
06.2010 - 05.2011
  • Identify distribution opportunities of top products across retailers to drive incremental sales
  • Maintain Advertising & Consumer budget for the sales team
  • Work with marketing agency to create programs for consumer promotions
  • Participate in customer planning presentations for each area

Education

Bachelor of Science - Dual Concentration, Marketing & MIS

Seton Hall University
South Orange, NJ
05.2011

Skills

  • Leadership: Results-driven, change-agent leader with strong interpersonal skills, collaborating with all functional levels
  • Business Development: Proven track record of driving new business and cultivating existing business with national retailers
  • Communication: Influential communicator and presenter, collaborative team builder, detail-oriented, and data-driven decision maker
  • Strategic Planning: Expertise in retail marketing strategy, brand positioning, product development, financial modeling, and proposal negotiations
  • Sales Growth: Expertise in omni-channel business development, P&L responsibility, and relationship-focused client management

Volunteer Work

President, Cynthia Racioppi Memorial Scholarship Fund               

  • Raised over $10,000 in 7 years, managing annual fundraising goals with a 43% increase in donations in 2013.
  • Planned events, negotiated with vendors, and coordinated logistics for the annual Benefit Show.
  • Managed the scholarship fund website and social media platforms, developed content, and wrote proposals and thank-you letters.

Team Leader, "Dancer’s Against Cancer," American Cancer Society

Raised over $5,000 for the Making Strides Against Breast Cancer walk & Relay for Life.

Timeline

VP Sales and Strategy

Neptune Retail Solutions-former News America Mktg
04.2023 - Current

VP Sales

FXI
10.2017 - 03.2023

National Account Director

Innocor, Inc - A Bain Capital Company
01.2015 - 10.2017

National Account Manager/Channel Marketing Manager

Innocor, Inc. - A Bain Capital Company
06.2014 - 06.2016

Channel Marketing Manger

Innocor, Inc.
07.2012 - 06.2014

Channel Marketing Associate Manager

Innocor, Inc.
06.2011 - 07.2012

Sales Planning

Post Foods, LLC.
06.2010 - 05.2011

Bachelor of Science - Dual Concentration, Marketing & MIS

Seton Hall University
Jewelee Domenichetti