John Glavind Seiersen

- Sales Management - Trade Shows - Marketing Programs - New Product Development - Territory Development - Product Launches - Budget Management - Sales Training & Development - Customer Relations - Logistics - Extensive Forecasting - P & L Management

• Directed a Sales/Marketing Management staff to a positive Forecast and Business Plan Evaluated all department functions including Order Entry, AR and seven Marketing divisions Streamlined forecasting procedures and developed automated system for field personnel to generate weekly sales forecast by region. Monitored evaluated and corrected production procurement forecast on a weekly basis. Result: minimized warehouse inventories and boosted the bottom line. Successfully reduced product return rate by implementing systems and measures for dealer base. Established solid leadership in all sales departments and successfully expanded dealer base as well as Increased market penetration at existing dealers. Result: measurably increased revenue and profit for the company.
• Guided the introduction of New Products Did extensive market research on competitor’s products prior to Launch of new technology. Effectively introduced new product to all major dealers in the Northeast. Directed extensive Training and education to our dealer base on new products through our field personnel and in Scheduled training sessions as well as through Power Point presentations. Result: added SKUs at our dealer base adding increased revenue and profit for the Company.
• Increased Market Share and Distribution Conducted monthly meetings with sales force to coordinate ongoing sales training and discuss market development. Provided ongoing coaching and mentoring to assure an informed and well-trained sales force. Results: a marked increase in sales and brand awareness. Increased revenue at Regional Key Account from 4 million to over 20 million in less than 2 years.
• Alternative-Distribution Headed the New Product Special Markets division, adding Regional Distributors as well as Buying Groups to our distribution network. Created individual business models for each channel to assure sales force within these channels would get behind our product. Result: Continued increase in market penetration and revenue for the Company.