Hi, I’m
J GZ
Director, Paid & Social Media
Overland Park,KS
Summary
Director of Paid & Social Media | Performance Marketing | Digital Strategy
Innovative Paid & Social Media Executive with a proven record of driving $500M+ in revenue growth and managing $95M+ in digital investments. Recognized for leading transformative digital and social strategies, driving viral engagement (+480% TikTok growth for AMC), and optimizing full-funnel media performance.
Expert in programmatic advertising, omnichannel strategy, influencer marketing, and e-commerce acceleration. Skilled in data-driven media execution, audience segmentation, and advanced analytics (SQL, Looker Studio, Snowflake) to maximize marketing efficiency. Architect of high-impact paid media strategies that enhance brand positioning and drive measurable business outcomes.
Overview
12
years of professional experience
Work History
AMC Theatres(Hybrid In Leawood), KS
Director of Paid & Social Media
02.2024 - Current
Job overview
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Architected high-impact, full-funnel paid and organic media strategies, driving $600M+ in incremental revenue and redefining AMC's digital brand presence.
- Engineered AMC's breakthrough social media growth, skyrocketing TikTok
from 80K to 464K followers in 5 months, boosting engagement by 500%. - Spearheaded end-to-end influencer partnership management, including agency selection via RFPs, onboarding, and process development, ensuring seamless execution and enhanced reporting capabilities.
- Led comprehensive data and analytics initiatives, overseeing campaign performance tracking, revenue attribution, and real-time media reporting through SQL, Looker Studio, and Snowflake to optimize spend and maximize ROI.
- Developed custom dashboards and advanced reporting frameworks, delivering real-time insights into media efficiency, audience behavior, and conversion trends.
- Oversee P&L management within paid/social media, and local listing business, including spend/revenue forecasting, margin optimization, and resource allocation.
Precision AQBoston, MA, (Remote In Leawood, KS)
Associate Director, Paid Media
04.2023 - 02.2024
Job overview
- Strategically led $45M+ in media investments across 10+ pharmaceutical brands, optimizing omnichannel campaigns to drive measurable engagement and conversion growth.
- Secured $40M+ in new business by driving high-impact RFPs and executing winning, data-driven media strategies.
- Accelerated market penetration with strategic go-to-market media blueprints for pharmaceutical and healthcare brands.
- Optimized media efficiency and ROI with advanced cross-platform attribution frameworks.
- Ensured flawless execution and compliance with HIPAA, GDPR, and global regulatory standards across North America and Europe.
VMLY&R(Remote In Leawood, KS)
Associate Media Director
03.2022 - 04.2023
Job overview
- Led paid media strategy for $95M+ budgets across MD Anderson Cancer Center, St. Jude, and Humana, specializing in Oncology targeting (APP, HCP, Payer, Patient).
- Drove social media, paid activation, and email strategy, integrating paid & organic strategies for maximum engagement.
- Leveraged third-party data partnerships (LiveRamp, Epsilon, Crossix) to enhance audience targeting.
- Managed reporting analytics & tracking, ensuring accurate tagging, trafficking, and reporting via DOMO & Looker Studio.
Utilized SQL for advanced data insights, optimizing CLV, CAC, and key marketing metrics.
Attane (formally GlynnDevins)(Remote In Leawood, KS)
Media Supervisor
04.2018 - 03.2022
Job overview
- Managed media planning & activation for 15+ clients in Senior Living, Healthcare, Pharma, and Higher Education.
- Developed omnichannel media strategies, ensuring messaging aligned with brand positioning and KPIs.
- Specialized in audience targeting, including Adult Child Influencers, HCPs, and Senior Living segments.
- Partnered with LiveRamp, Epsilon, Crossix, PurpleLabs, and MedData to ensure HIPAA-compliant campaigns.
Aveda(Onsite In Leawood, KS)
Growth Marketing Manager
04.2013 - 03.2018
Job overview
- Developed brand strategy for the launch of an organic wellness product line within Aveda's retail portfolio.
- Led social media content design & strategy, managing campaigns across Meta Suite, Google Ads, Hubspot; while leveraging Canva for content development.
- Analyzed campaign performance, collaborating with Marketing Analytics to optimize new customer acquisition.
- Directed long-term product innovation & annual launch strategies for sustained market growth.
Education
Kansas State University
from Social Sciences
Skills
Paid Media Platforms: Google Ads, Microsoft Ads, DV360, The Trade Desk, Adobe DSP, StackAdapt, Basis, Walmart Connect, Amazon Ads
Social & Content Strategy: Meta Suite, TikTok, LinkedIn, Snapchat, Reddit, X, Canva
Data & Analytics: SQL, Looker Studio, DOMO, Tableau, ChannelMix, Google Analytics
Audience Targeting & Compliance: LiveRamp, Epsilon, Crossix, Vericast, HIPAA & GDPR compliance
Paid Media Planning Strategy & Execution – Digital Media Buying, Programmatic Advertising, Performance Marketing, E-Commerce Growth, Campaign Optimization
Organic Social & Content Strategy – Organic & Paid Social, Social Listening, Community Growth, Influencer Marketing, Creative Content Development
CRM/Email: Hubspot & Salesforce
Timeline
Director of Paid & Social Media
AMC Theatres
02.2024 - Current
Associate Director, Paid Media
Precision AQ
04.2023 - 02.2024
Associate Media Director
VMLY&R
03.2022 - 04.2023
Media Supervisor
Attane (formally GlynnDevins)
04.2018 - 03.2022
Growth Marketing Manager
Aveda
04.2013 - 03.2018
Kansas State University
from Social Sciences