Jhanick Alexander Bordy

• Creation, launch and follow-up of marketing and commercial projects, in close coordination with the internal teams.

• Strategic deployment of lead generation campaigns: targeting, planning, operational coordination and adjustments based on results.

• Analytical monitoring of marketing campaigns: elaboration of qualitative and quantitative balance sheets, analysis of KPIs and ROI, optimization recommendations.

• Management and coordination of external service providers (agencies, freelancers, technicians), with direct interface with sales teams and business managers.

• Creation of multimedia content: video editing, interviews.

• Participation in editorial strategy to support campaigns and increase visibility.

• Organization and follow-up of the project planning, with management of priorities, respect of deadlines and regular reporting.

• Follow-up and qualification of the generated leads, then allocation to the Business Managers according to the profiles and opportunities identified.

• Competitive monitoring and sourcing of new suppliers or innovative solutions to enrich marketing devices.

• Participation in the organization of professional events (trade fairs, conferences), from logistics to communication, up to coordination on D-Day.

• In-depth competitive intelligence and market analysis.

• Development of brand communication consistent with the business strategy, values and tone of the company.

• Animation and management of social networks: creation of engaging content, editorial planning, performance monitoring and interactions with the community.

• Organization of internal events, from logistics preparation to operational communication on site.

• Contribution to the redesign and modernization of communication tools with a branding-oriented approach.

• Production and distribution of various content (visuals, articles, videos).