J HARSHITA RAO
Summary
An astute and result oriented sales professional with almost 5 years of experience in leadership, sales, customer acquisition and management, channel Building, NPD, new product launches, merchandising, team handling, key account management and distributor handling in the FMCG industry.
Ability to drive results and achieve sales goals by demonstrating dedication, cooperation and diligence.
Overview
5
5
years of professional experience
Work History
High End Specialist
Anheuser-Busch InBev
10.2021 - 11.2022
- Ensuring sales and availability across brands in accounts as per growth plan
- Ensuring profitability by maintaining specific brand mix
- Developing plans at the regional level for Key accounts in collaboration with the Trade marketing & strategy team
- Manage Distributors regarding revenue, primary orders and sales volume
- Manage operational relationship with key contacts and handle Distributor Sales Team
- Ensure execution of accounts as per Trade Marketing strategy
- Partner with Trade marketing team to identify, liaise and execute accounts as per experiential focused sales activities
- Building relationships across accounts and RTM to ensure achievement of all commercial metrics
- Manage spends tightly to ensure that budget allotted does not exceed and adhere to financial discipline/DAG/Discount slabs
- Ensure adherence to monthly journey plans and timely reporting on MAST (sales tracking tool)
- Record, Analyze, report and administer according to systems requirements
- Monitoring, engaging customers thereafter building promotional plans to ensure to have strongest promotional participation so as to outperform competition
Sales Officer
Nestlé India Limited
04.2020 - 08.2021
- Dairy Key deliverables:
- Handled the Sales & Distribution of the Chilled Division in the areas stretching from Kharghar till Powai and Thane region
- Handled team of 8 employees and managed 2 distributors
- Conducted DOR each day to set objectives for the day
- Focus on ICE Steps and ensure the deliverables
- Ensure proper distribution through Ready Stock working
- Regular supervision over RTV and replacements
- Generated awareness through activities such as Sampling, Festive offers and other BTL Activities related to Branding
- Analyze activities of other Chilled Dairy brands to act accordingly
- Identifying outlets based on their consumption capacity as weighted and take initiatives to increase the sales
Key Accounts Sales Executive
HINDUSTAN COCA-COLA BEVERAGES Pvt. Ltd
05.2018 - 03.2020
- Business Development Executive in Mumbai
- Handled the Sales & Distribution of the MONSTER in the areas stretching from Kharghar till Dharavi
- Handled team of 42 employees and managed 5 distributors connecting 4000+ outlets
- Exceeded targets by building, directing and motivating high-performing sales team
- Developed thorough understanding of key clients, needs and requirements to prepare customized solutions.
- Collaborated with Trade Marketing team for various ATL and BTL activities for sales and brand promotion
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base
- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing along with monitoring after sale service to implement quick and effective problem solution
- Engaged in product training, demonstrations, consumer awareness, branding and acquisition initiatives to raise awareness and revenues
- Enrolled Prime customers on basis of their purchase capacity and buying trend as CLAW STORES and providing them regular visits and special discounts
- Key Accounts Executive in Pune
- Handled At-Work channel, HoReCa market, along with CINEMAS
- Built lasting relationships with clients through outstanding customer service interactions
- Analyzed key competitors to respond to competitive threats
- Accompanied sales reps in field for ride-alongs to teach and observe and work one-on-one
- Helped team to identify selling hurdles and offered insights into best remedy, helped them stay productive and focused on higher-value tasks to improve sales efficiency
- Collaborated cross-functionally with Factory, Transportation team, Vendors to maintain consistency and on-time deliveries
- Created sales forecasts to target daily, monthly and yearly objectives and sales targets
- Generated Advertising brochure for Vendor use
- Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment
Business Development Intern
TATA HITACHI, Tata Nagar
05.2018 - 06.2018
- Prepared PPT and reports on Topics self-chosen:
- Comparative study of various construction companies
- Study on customer buying behavior towards backhoe loaders
- Assisted manager in identifying, prioritizing & developing new businesses
- Leveraged research skills for lead generation and preparing introductory presentations on identified prospects
- Assisted on sales presentation that highlighted product USP
- Key Learning:
- Learnt about business development initiatives that are consistent with company’s overall Strategy
- Gave exposure to interact with different mindsets
- It included traveling outskirts of TATANAGAR
- Undertook development activities (meetings, proposals, and pitches) & learnt building and maintaining relationship with key-people, decisions makers across brands and merchants to win new business
Education
MBA - Marketing And Finance
Sri Balaji University
Pune, India04.2018
Skills
- Key Account Management
- Team Management
- Customer Relationship Management
- Business Development and Planning
- Territory Expansion
- Distributor Handling
- Market and Competitive Analysis
- Trade Marketing Support
- Analytical Skills
- MS Office including Word,Excel, Powerpoint
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Help Ever, Hurt never.
Timeline
High End Specialist
Anheuser-Busch InBev
10.2021 - 11.2022
Sales Officer
Nestlé India Limited
04.2020 - 08.2021
Key Accounts Sales Executive
HINDUSTAN COCA-COLA BEVERAGES Pvt. Ltd
05.2018 - 03.2020
Business Development Intern
TATA HITACHI, Tata Nagar
05.2018 - 06.2018
MBA - Marketing And Finance
Sri Balaji University
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