Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Jhaynane Bastien

Los Angeles,CA

Summary

Dynamic media executive with expertise in digital publishing, international market expansion, revenue growth, and content strategy. Proven track record in business development, strategic partnerships, ad sales, and audience engagement. Successfully secured $1.8M in funding and led multi-market digital expansion efforts. Adept at managing cross-functional teams, scaling operations, and driving revenue diversification across media, entertainment, and tech platforms.

Overview

6
6
years of professional experience

Work History

Chief Strategy Officer

Storyboard
Los Angeles, CA
01.2024 - Current
  • Spearhead international market expansion, conducting audience segmentation, competitive analysis, and monetization strategies.
  • Secure $1.8M in funding, pitching to investors and structuring financial models for scalability and revenue growth.
  • Lead digital ad revenue initiatives, including subscription models, sponsorships, and branded content partnerships.
  • Design growth marketing campaigns, increasing audience engagement by 40% and tripling the early user waitlist.
  • Build strategic B2B partnerships with media agencies, production companies, and global brands.
  • Manage cross-functional teams across marketing, product development, and operations to ensure business alignment.

Director of Operations & Program Development

San Diego Oasis
San Diego, CA
03.2023 - 12.2024
  • Led business expansion and revenue generation, launching a second location and growing partnerships with local organizations.
  • Organized a high-profile launch event (500+ attendees, including the Mayor and industry leaders) to drive brand visibility.
  • Drove audience engagement strategies, integrating multi-platform digital content to increase outreach.
  • Recruited, trained, and managed a 100+ person team, implementing operational strategies to streamline efficiency.
  • Secured sponsorship and vendor partnerships, optimizing program funding and growth initiatives.

Brand Strategist

Moon Lotus
Washington DC, DC
01.2022 - 02.2023
  • Launched a content-driven digital media brand, building an audience through social media, podcasting, and influencer collaborations.
  • Developed paid advertising campaigns with a 75% conversion rate, significantly boosting engagement and sales.
  • Designed and executed marketing funnels and lead magnets, expanding brand reach and user retention.
  • Built strategic partnerships with brands and industry professionals to maximize audience impact.

Program Manager

Healthy Babies Project
Washington DC, DC
03.2019 - 12.2021
  • Oversaw a $750K annual budget, optimizing program funding and financial sustainability.
  • Increased program participation by 75% through marketing, outreach, and strategic partnerships.
  • Developed and implemented community engagement initiatives, leveraging digital content strategies.
  • Recruited, onboarded, and managed a 60-person team, ensuring operational excellence.

Education

Master of Science - Nutrition

American University
Washington, DC

Bachelor of Arts - Communications

American University
Washington, DC

Skills

  • Content strategy development
  • Conversion optimization
  • Community Engagement
  • Influencer Outreach
  • Content Distribution
  • Competitive Analysis
  • Cross-Functional Leadership
  • Business Development
  • Strategic Partnerships
  • Data Analytics

Languages

French
Professional
Spanish
Elementary

Timeline

Chief Strategy Officer

Storyboard
01.2024 - Current

Director of Operations & Program Development

San Diego Oasis
03.2023 - 12.2024

Brand Strategist

Moon Lotus
01.2022 - 02.2023

Program Manager

Healthy Babies Project
03.2019 - 12.2021

Master of Science - Nutrition

American University

Bachelor of Arts - Communications

American University

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Jhaynane Bastien