Websites
Summary
Skills
Work History
Education
Memberships And Certifications
Awards
Overview
Generic

Jo-Ann Hernandez

Princeton,MA

Summary

Results-driven CEO with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.

Skills

    • Sales Leadership: Developed and executed a comprehensive sales strategy, resulting in over 30% increase in annual revenue
    • Analytical Excellence: Utilized Salesforce to track sales performance, analyze customer data, and identify opportunities for improvement
    • Channel Management Expertise: Oversaw a diverse sales channel portfolio, including direct sales, ecommerce, and distribution partnerships
      • Strategic Negotiation Skills: Closed high-value contracts, resulting in partnerships with Key clients and a 20% boost in annual revenue
      • Contract and Compliance Management: Orchestrated high-value contract negotiations, resulting in key partnerships and a significant 20% boost in annual revenue Demonstrated a keen ability to secure favorable terms and navigate complex agreements
      • Project Management

Work History

Chief Executive Officer

Business Lazo, LLC
01.2019 - Current
  • Solely responsible for sales, consulting, marketing, contract negotiations, and acquiring manufacturer lines for representation in North America
  • Increased annual revenue by 30% by developing and implementing a comprehensive sales strategy, showcasing strategic planning and growth orientation
  • Led and coached a team of 4 sales representatives, achieving a 20% increase in average deal size, highlighting leadership and team development skills
  • Established and managed key partnerships with manufacturers, demonstrating the ability to build and leverage partnerships for success.
  • Built productive relationships with industry partners and competitors to support strategic business objectives

President

Legacy Games
01.2019 - 01.2020
  • Responsible for the strategic direction, management, and performance of retail and online sales
  • Built and managed a new direct-to-customer sales team, exceeding initial sales targets by 15%, showcasing talent in driving new customer acquisition
  • Implemented cross-channel marketing campaigns that increased website traffic by 20% and generated 10% more leads, demonstrating strong digital marketing skills
  • Developed and trained a highly effective social media team that grew followers by 30% and increased brand awareness, highlighting the ability to leverage social media for engagement.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols

Head of Retail Sales North America

Kaspersky Lab
01.2018 - 01.2019
  • Responsible for sales, marketing and distribution of cyber security products across North America
  • Managed in-house sales team and six sales representatives and distributors
  • Achieved a 12% increase in annual revenue, demonstrating team leadership and ability to drive results in competitive environment
  • Implemented new training programs that resulted in a 15% improvement in team productivity, showcasing talent in coaching and developing sales talent
  • Negotiated significant contracts with key retail partners, highlighting strong negotiation and partnership-building skills.
  • Skilled at working independently and collaboratively in a team environment

Strategic Account Manager

Kaspersky Lab
01.2012 - 01.2018
  • Maintained and expanded relationships with key cybersecurity retail accounts.
  • Achieved 20% year-over-year sales growth by surpassing account objectives, exceeding sales quotas, and cultivating new business through strategic market understanding.
  • Established and sustained long-term, profitable relationships with key retailers.
  • Recognized and admired as a highly accomplished "Hunter," consistently achieving exceptional results in identifying and securing new business opportunities.
  • Suggested solutions and innovative ideas to meet client needs

Senior Vice President

Channel Sources
01.1996 - 01.2012
  • Account management and manufacturer representation of consumer software and electronics
  • Developed and managed key accounts like Walmart, Best Buy, and Amazon, increasing sales by 20% within a year.
  • Won and developed several new national retail accounts, expanding reach and partnerships.
  • Actively participated in product development, collaborating on packaging design that boosted sales rates by 10%.
  • Hired and managed employees to maximize productivity while training staff on best practices and protocols
  • Identified opportunities to improve business process flows and productivity

Education

Graduated - Executive Leadership Training Program

Inner City Capital Connections (ICCC)
Boston, MA
01.2024

MassMutual Diverse Business Program - Tuck Executive Education Business Program

University of Massachusetts - Dartmouth
North Dartmouth, MA
07.2023

Communications - Business Communications

PennState University
State College, PA
2021

Communications - Business Communications

Montclair State University
Montclair, NJ
09.2008

Memberships And Certifications

  • Member of Massachusetts Chamber of Commerce - Active Member
  • GLG Insights - GLG Expert - Active Member
  • SCORE Mentor - Active member
  • Certified MBE and WBE / Minority & Women-Owned Business Enterprise- Active Member
  • Association of Professional Dog Trainers (APDT) - Former Member

Awards

  • Kaspersky: Member of Achiever's Club (2015)
  • Kaspersky: Member of Presidents Club (2014)
  • ABCO: Salesperson of the Month was awarded sixteen times within 24 months.

Overview

20
20
years of professional experience

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Jo-Ann Hernandez