JHOANA DEMARCHI
Business Analytics Candidate | Focus In Marketing Data Analysis
Austin,TX
Summary
Bilingual marketing professional with experience in digital campaigns, data analysis, and audience engagement. Skilled in RStudio, Microsoft Excel, and performance metrics. Currently pursuing a Master's in Business Analytics to integrate data-driven insights into creative marketing strategies. Seeking internships or entry-level roles in marketing data analysis to contribute to data-informed decision-making and brand growth.
Overview
6
6
years of professional experience
2018
2018
years of post-secondary education
5
5
Certifications
2
2
Languages
Work History
Virtual Assistant
Freelance
02.2023 - 12.2023
- Managed and updated client databases, improving data organization by 15%.
- Provided administrative support, including scheduling and bookkeeping.
- Assisted in research and reporting to support business operations.
Digital Marketing Assistant
Copservir LTDA
04.2019 - 01.2021
- Implemented performance analytics tools, optimizing campaign effectiveness.
- Assisted with email and SMS outreach, contributing to higher engagement rates.
- Helped implement performance analytics tools to measure campaign effectiveness.
- Conducted audience research to drive higher engagement rates.
Accounting Assistant
Copservir LTDA
03.2018 - 03.2019
- Processed financial transactions and maintained records.
- Supported reconciliation processes and data visualization projects.
- Gained experience in financial data analysis applicable to marketing trends.
Education
Master of Science - Business Analytics
University of The Cumberlands
Williamsburg, KY 01.2024 - Current
Bachelor of Science - Accounting
Universidad De San Buenaventura
COLOMBIA07.2016
Skills
- Marketing Data Analysis
- Campaign optimization
- Audience segmentations
- KPI tracking
- Technical Proficiency
- RStudio
- Microsoft Excel (Advanced)
- AI tools
- Google Analytics
- Strategic Planning
- Predictive analysis
- Process improvement
- Performance metrics
- Soft Skills
- Adaptability
- Problem-solving
- Organization
- Attention to detail
Certification
Advanced Excel for Business Applications, Austral University, Argentina, 2021
Timeline
Master of Science - Business Analytics
University of The Cumberlands
01.2024 - Current
Virtual Assistant
Freelance
02.2023 - 12.2023
Digital Marketing Assistant
Copservir LTDA
04.2019 - 01.2021
Accounting Assistant
Copservir LTDA
03.2018 - 03.2019
Bachelor of Science - Accounting
Universidad De San Buenaventura
Similar Profiles
Jalen DoveJalen Dove
Digital Media Strategist at FreelanceDigital Media Strategist at Freelance
Joaquin FletcherJoaquin Fletcher
Photographer/Video Editor at FreelancePhotographer/Video Editor at Freelance
Amelia GilbertAmelia Gilbert
Babysitter at FreelanceBabysitter at Freelance
HAITHAM ALTOUKHYHAITHAM ALTOUKHY
Senior Video Editor at FreelanceSenior Video Editor at Freelance
Sadia AhmedSadia Ahmed
Teacher at Green Flag Public SchoolTeacher at Green Flag Public School