JI KIM
Brooklyn,NY
Overview
4
4
years of professional experience
Work History
Assistant Account Executive
WE Communications
05.2022 - Current
- Launched Microsoft's new AI-powered search Bing resulting in 601 global placements and 598M earned impressions thus far.
- Implemented one of Microsoft 365's first social-led campaigns (PPT Squad) to promote brand awareness of PowerPoint collaborating directly with six influencers.
- Prepped and hosted media interviews for Microsoft spokespeople with consumer outlets such as Cosmopolitan and Lifewire.
- Managed a team of 15 for daily Microsoft Work & Play Morning Reports monitored by Microsoft executives.
- Developed and maintained relationships with media from consumer and tech outlets such as Cosmopolitan, Lifewire, and Vice.
- Identified and reported weekly trends for clients and cross-teams.
- Conducted outreach to media targets and managed reactive requests.
- Assisted in creating strategic campaigns and PR plans integrating consumer momentum strategies.
- Provided timely and in-depth analysis of coverage results.
Intern
WE Communications
02.2022 - 04.2022
- Created and maintained 4+ media lists for news moments and evergreen pitch banks
- Built relationships with tech/consumer media and social media influencers.
- Reported and analyzed current trends in the future of work and consumer tech space.
- Responded to 10+ media inquiries.
- Developed relationships with four Microsoft clients.
Marketing & Special Projects Assistant
Outdoor Recreation Economy Initiative
07.2019 - 08.2020
- Maintained relationships with industry stakeholders to identify and respond to workforce training, leadership development and research resulting in 2 workforce programs in two different outdoor recreation sectors.
- Partnered with REI Experiences and Outdoor Programs working closely with the Regional Manger to coordinate events for REI Rewilding Program.
- Designed website wireframes and mockups reporting to the Brand & Communications Strategist.
- Reported learnings from pilot phase and created templates for future processes in scale up.
- Researched, analyzed and reported data and trends regarding the outdoor recreation economy.
- Executive support for the Executive Director, Strategic Engagement Manger, Senior Program Strategist, and Experience Design Manager.
Education
Bachelor of Science - Digital Communications And Media
Oregon State University
Corvallis06.2019
Skills
- Adobe CC: Lightroom, Illustrator, InDesign, Photoshop, Premiere Pro, XD
- Brand Partnerships
- Client Relations
- Influencer Relations
- Media Relations
- Microsoft 365: Excel, PowerPoint, Outlook, Word, OneNote
- Muck Rack
- Project Management
- Social Media Campaigns
- Strategic Planning
- Tagger
- Trends Research & Analysis
Timeline
Assistant Account Executive
WE Communications
05.2022 - Current
Intern
WE Communications
02.2022 - 04.2022
Marketing & Special Projects Assistant
Outdoor Recreation Economy Initiative
07.2019 - 08.2020
Bachelor of Science - Digital Communications And Media
Oregon State University
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