Jia You
Shenzhen,Guangdong
Summary
- Influencer & Content Strategy: Managed 80+ creator accounts on Bilibili and Kuaishou, crafting executable content strategies that boosted audience engagement and aligned with brand objectives.
- Brand Research & Market Insight: Independently conducted research for 8 brands; insights were presented to senior leadership and directly informed internal strategy discussions.
- Creative Execution & Productivity: Delivered end-to-end support across campaign visuals, copywriting, and asset preparation—consistently producing the output of 1–2 full-time staff members in high-pressure environments.
Overview
3
3
years of professional experience
Work History
SWS MU Fund Management Co., Ltd.
Brand Marketing Intern
07.2024 - 08.2024
- Conducted in-depth market and competitor analysis to support strategic content planning; findings were used to craft 3 long-form WeChat articles that increased average viewership from 300+ to 800+
- Supported integrated campaign execution by assisting with scriptwriting, material preparation, and post-production for 2 investor education videos
- Evaluated post-launch performance of 50+ marketing videos, identifying areas for optimization based on engagement metrics such as click-through rate and viewer retention, resulting in a 2% increase in like rate
Ogilvy China
Marketing Intern
08.2023 - 11.2023
- Contributed to the development of written and visual content for digital campaigns, supporting brand storytelling across multiple platforms
- Participated in creative brainstorming sessions, delivering fresh perspectives that informed campaign messaging and product positioning
- Conducted competitive research on 11 consumer brands, synthesizing insights into detailed reports that supported strategic recommendations during client meetings
- Researched and analyzed over 200 social media articles to evaluate performance metrics, helping to refine online content strategies and increase audience engagement
BlueFocus
Marketing Intern
06.2022 - 08.2022
- Conducted user insight analysis from 1,500+ online reviews and generated 15 quarterly competitive reports
- Managed influencer collaborations with 11 macro-creators (avg. 1M+ followers), producing 20+ social posts across WeChat, Weibo, and Xiaohongshu
- Coordinated across creative, finance, and production teams to ensure 100% on-time campaign execution; contributed to campaign that achieved 1M+ impressions and ¥3M+ in sales within launch week
- Oversaw branding tasks for 3 international clients, including visual design, ambassador logistics, and post-campaign reporting
Zhongle Interactive Entertainment
Marketing Intern
06.2021 - 08.2021
- Managed daily operations of 80+ contracted streamers (Bilibili, Kuaishou) and created tailored weekly content plans based on analytics
- Co-led offline pop-up campaign for Peacekeeper Elite, including streamer recruitment and creative execution
Education
Master of Arts - Digital Communications And Multimedia
Johns Hopkins University
Baltimore, MD12-2025
Bachelor of Arts - Computer Art And Animation
Syracuse University
Syracuse, NY05-2024
Skills
Computer Skills: Office, Tableau, Final Cut Pro, Blender, Procreate, Unity, Adobe Creative Suite;
Programming: C, HTML/CSS (basic);
Language: English (proficient), Mandarin (Native);
Campus Experience
Syracuse University Ambassador & Campus Store Rep
Student Ambassador | 08/2021 to 04/2024
- Led campus tours and Q&A sessions for prospective students and families
- Created branded content for campus store’s social platforms, increasing product visibility by 30%
Syracuse University Chinese Student & Scholar Association (SUCSSA)
Event Coordinator & Host | 08/2020 to 04/2024
- Co-organized major events including Music Festival, Mid-Autumn Gala, and Spring Festival Gala (1,000+ attendees)
- Designed promotional posters and served as event host and scriptwriter
Timeline
SWS MU Fund Management Co., Ltd.
Brand Marketing Intern
07.2024 - 08.2024
Ogilvy China
Marketing Intern
08.2023 - 11.2023
BlueFocus
Marketing Intern
06.2022 - 08.2022
Zhongle Interactive Entertainment
Marketing Intern
06.2021 - 08.2021
Master of Arts - Digital Communications And Multimedia
Johns Hopkins University
Bachelor of Arts - Computer Art And Animation
Syracuse University
Similar Profiles
Taylor GibsonTaylor Gibson
Marketing Intern at Loyal Source Marketing InternMarketing Intern at Loyal Source Marketing Intern
Andrew BakosAndrew Bakos
Marketing at Marketing and Video production InternMarketing at Marketing and Video production Intern
Zoee ZatargaZoee Zatarga
Social Media Coordinator, Event Planner at Marketing InternSocial Media Coordinator, Event Planner at Marketing Intern