Jiahua Chen
Edgewater
Summary
Dynamic Business Intelligence Analyst with proven success at Tech Eternity Corp., leveraging data analysis and visualization skills to drive strategic decisions. Adept at optimizing processes and enhancing competitive analysis, I excel in team collaboration and effective communication, delivering actionable insights that significantly impact business outcomes.
Overview
7
7
years of professional experience
Work History
Business Intelligence Analyst
Tech Eternity Corp.
Great Neck
10.2024 - Current
- Designed and implemented data models to improve analysis capabilities.
- Analyzed data trends to support business decisions and strategies.
- Generated daily, monthly and annual reports to address short- or long-term business intelligence questions.
- Conducted data validation to ensure accuracy and reliability of information.
- Identified data optimization and process automation opportunities to streamline operations.
- Researched industry benchmarks to strengthen competitive analysis frameworks.
- Participated in peer reviews of reports developed by other team members.
Business Intelligence Analyst
WGBB-AM INC.
Merrick
02.2022 - 10.2024
- Collect and visualize business intelligence data, generate periodic reports, convert complicated analysis results to actionable insights to present to Mandarin-Chinese speaking management team.
- Designed business intelligence tools for data collection and organization, performing regular and ad hoc analysis addressing business questions for Chinese radio station operations.
- Analyze business intelligence data to identify potential audiences, advertisers, and local business owners, and develop competitive marketing strategies through analysis of articles, advertisements, and interviews posted by other Chinese media platforms.) and useful database management knowledge (including collectinging and visualizing business intelligence data, generating periodic reports, converting complicated analysis result to actionable insights, and identifying, researching and evaluating potential data issues, generating ad-hoc reports)
- Analyzed business intelligence data to identify potential audiences, advertisers, and local business owners.
- Develop competitive marketing strategies through analysis of articles, advertisements, and interviews posted by other Chinese media platforms.
- Administered business intelligence platform, coordinating tests to ensure system reliability and usability for WGBB radio station operations.
President Assistant & Digital Marketing Manager
Chinese Radio Network
Queens
11.2021 - 01.2022
- As a Digital Marketing Manager at Chinese radio network, I led the team in transitioning the radio station from traditional media to digital media.
- I also led the development of an application called "HearNewYork" which combined radio streaming, video streaming, news publishing, and notifications. My team also worked on a successful project called "New York Restaurant Scout" which expanded the radio station's business and increased media influence.
- Set up and managed multiple social media accounts, integrating them into a multi-platform media matrix to expand audience reach and enhance news dissemination.
- Collaborated with CAIPA and Health First Insurance to produce and promote educational program "New York Health 365," attracting over 10k followers.
- Oversaw operations across all platforms, managing daily activities, content production, and team coordination.
- Handled daily emails and communicated with all departments of the company as the assistant to the president; communicated with major clients, prepared proposals, and facilitated cooperation.
Marketing analyst
Bj ChiFang INC.
Queens
09.2021 - 10.2021
- Utilized data analysis tools including sql, powerbi, sas, and excel to create and maintain regular statistical reports, supporting data-driven decision-making.
- Analyzed market trends to inform strategic marketing initiatives.
- Collaborated with cross-functional teams to develop targeted marketing campaigns.
- Conducted competitor analysis to identify strengths and weaknesses in the marketplace.
Project Manager
Ocean All Star Fitness Club
Queens
10.2020 - 11.2020
- Led team to plan and organize grand-opening event for Ocean All Star Fitness Club, achieving $30k in total sales from online and in-person campaigns. Online campaign generated over 100k views and attracted 500 potential customers, resulting in two immediate signings.
- Planned and executed marketing campaign, coordinating cost-effective KOLs to enhance event influence.
- Utilized Feng Niao platform to run fission marketing campaign on WeChat, attracting over 100k views and gaining 2k followers on WeChat Official Account.
Co-founder & CEO
City Flash
New York
03.2020 - 08.2020
- Created customer relationship management system to receive and respond to customer feedback, resulting in best-rated errand service in city.
- Led marketing group in applying strategies across multiple platforms.
Marketing Intern
Hot Kitchen
New York
09.2019 - 02.2020
- Set up social media accounts and established customer relationship management platform to enhance customer engagement.
- Led marketing team in implementing social media strategies, increasing monthly sales from 6k to 11k.
- Assisted in developing marketing materials for promotional campaigns.
- Conducted market research to identify customer preferences and trends.
- Supported social media management by creating engaging content.
Marketing Intern
Delight Culture
Dong Guan
05.2019 - 09.2019
- Focused on customer relationships and built a system to monitor them.
- Assisted in developing social media content for promotional campaigns.
- Conducted market research to identify trends and customer preferences.
- Collaborated with team members to create engaging email marketing strategies.
Education
Bachelor of Science - Applied Data Analytics and visualization
New York University, School of Professional Studies
New York, NY05-2021
SUNY college at old Westbury
Old Westbury, NY05-2018
Skills
- Business intelligence analysis
- Business analysis
- Data analysis
- Data visualization
- Power BI
- SQL
- Python
- SAS
- Excel
- Business intelligence strategy
- Project management
- Process optimization
- Team collaboration
Hobbies and Interests
- Basketball
- Workout
- Travel
Awards
The second prize, China Adolescents Science & Technology Innovation Contest, 12/08, As a leader of research team, published research paper 'Dongguan's economic development after Global Economic Crisis-problems during enterprise transformation and upgrading.'
Languages
English
Full Professional
Chinese (Cantonese)
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
Accomplishments
- The second prize, China Adolescents Science & Technology Innovation Contest
Affiliations
- Volunteer, the Asian Games
● Identified and greeted invited guests during the Asian Games in GuangZhou.
Timeline
Business Intelligence Analyst
Tech Eternity Corp.
10.2024 - Current
Business Intelligence Analyst
WGBB-AM INC.
02.2022 - 10.2024
President Assistant & Digital Marketing Manager
Chinese Radio Network
11.2021 - 01.2022
Marketing analyst
Bj ChiFang INC.
09.2021 - 10.2021
Project Manager
Ocean All Star Fitness Club
10.2020 - 11.2020
Co-founder & CEO
City Flash
03.2020 - 08.2020
Marketing Intern
Hot Kitchen
09.2019 - 02.2020
Marketing Intern
Delight Culture
05.2019 - 09.2019
Bachelor of Science - Applied Data Analytics and visualization
New York University, School of Professional Studies
SUNY college at old Westbury