JIALI ZHU
Summary
Forward-thinking digital marketer skilled at discerning audience preferences and tracking public reception. Deft handler of media planning and production. Practiced at multi-platform digital media distribution. Keen to boost profits through careful optimization of media spending and direct monitoring of media performance.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Branding Coordinator
TRUE VENTURES GROUP
04.2023 - 09.2023
- Support advertising campaigns, monitor campaign delivery and data, generate reports and development strategy.
- Developed and managed content calendars for five unique brands in healthcare industry. Leverage SEO best practice in social media copy to ensure maximum post reach to target audience.
- Branded Graphic Design: designed branded graphic and promotional materials using Adobe Illustrator and InDesign, effectively conveying key marketing messages and enhancing brand awareness.
- Liaison between Asian program and Branding department to ensure successful marketing events, internal process, collaborating with cross-functional teams for seamless execution and maximum audience engagement
- Provided accurate and culturally appropriate translation (English - Chinese) for diverse target markets, maintaining messaging consistency.
Social Media Intern
BATTLEPACS
12.2022 - 04.2023
- Developed and managed content calendars for each platform to establish timely and relevant posts. Achieved performance increase in engagement rate, reach, link click rates and brand awareness
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Create and present weekly social media performance reporting and analytics.
Cafe Manager
PARKVILLE CAFÉ
09.2019 - 01.2021
- CRM experience in B2B & B2C
- Developed business collaboration with local business in the same venue for promotional purpose
- Operation Management: Staff scheduling, inventory control, and maintaining a positive work environment.
Strategic Investment Intern
CHINA GLOBAL TELEVISION NETWORK
06.2018 - 01.2019
- Assisted in-depth investigations into the media market, focusing on Multi-Channel Networks at TV stations and advertising cooperation models between BBC and CNN
- Conducted background research on 20th Century Fox Corporation to explore potential business models for Chinese television networks
- Analyzed and reported on media industry trends, specifically the impact of 5G on the future of television networks.
Intern
ANHUI JINGANGSHI TV & FILM PRODUCTION CO., LTD
01.2018 - 06.2018
- Assisted in general production, script, control room operations, and various other departments within the production
- Participated in a state promotion film shooting including the process of advertising design, and business negotiations
- Acquired skills in operation process and management system of media company.
Education
MS - Media Management
FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS NEW YORK
BA - Chinese Language and Literature
COMMUNICATION UNIVERSITY OF ZHEJIANG HANGZHOU
Skills
- Familiar with Python
- SWOT Analysis
- Skilled in Adobe CC, Photoshop, InDesign, Illustrator, PremiumPro and Procreate; Microsoft Suite
- Experienced with Canva, Hootsuite, Trello and Asana, Basecamp, HeyOrca! Mondaycom, Bitly
Certification
Google Ad Manager
IBM Certified Specialist
- SPSS Modeler Professional certification
Timeline
Branding Coordinator
TRUE VENTURES GROUP
04.2023 - 09.2023
Social Media Intern
BATTLEPACS
12.2022 - 04.2023
Cafe Manager
PARKVILLE CAFÉ
09.2019 - 01.2021
Strategic Investment Intern
CHINA GLOBAL TELEVISION NETWORK
06.2018 - 01.2019
Intern
ANHUI JINGANGSHI TV & FILM PRODUCTION CO., LTD
01.2018 - 06.2018
MS - Media Management
FORDHAM UNIVERSITY, GABELLI SCHOOL OF BUSINESS NEW YORK
BA - Chinese Language and Literature
COMMUNICATION UNIVERSITY OF ZHEJIANG HANGZHOU
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