Jialu Wang
Summary
Dynamic Integrated Marketing professional with a Master's degree from New York University and 2+ years of accelerated experience in digital marketing and growth strategies. Leveraged academic training in data-driven campaign development during a 10-month internship at NU Media, where I executed social media strategies for local restaurant brands. Currently driving measurable results as Senior Marketing Specialist at Fantuan Delivery (Bay Area), achieving 50% GMV growth within one year through innovative O2O campaigns and influencer partnerships. Passionate about building brand ecosystems that connect cultural insights with performance marketing to drive user acquisition and engagement at scale.
Overview
3
3
years of professional experience
Work History
Senior User Growth Specialist
Fantuan Delivery
11.2023 - Current
- Scaled Brand Metrics by 50% GMV Growth: Designed and executed O2O campaigns (online/offline) aligning with seasonal, cultural, and holiday trends. Utilized data analytics to optimize UE subsidy rates.
- Optimized Cross-Channel ROI: Managed 20+ monthly booth activations (2,000+ new users/month, 8% reorder rate in 7 days) and created 20+ WeChat groups (300-500 people per group).
- Built 300+ Creator Network: Partnered with RED influencers to drive 2,000+ branded posts
- Led End-to-End RED *Fantuan Brand Summit: Orchestrated 200+ influencer meetup (Feb 2025), generating 200+ UGC posts in 7 days through hashtag amplification and paid media. Directed cross-functional teams (creative, analytics, social) to align KPIs with platform-wide branding goals.
- Pioneered Data-Driven Campaign Frameworks: Defined KPIs, budgets, and audience segmentation for monthly campaigns. Analyzed working/student/family user pain points to design campaigns, especially in College Town boosting daily orders by 25% and securing long-term partnerships with campus vendors.
- Strategic Co-Branded Partnership Development
Spearheaded 20+ cross-industry partnerships (AI conferences, food festivals, cultural events) to design immersive brand experiences, increasing visibility by 40% and diversifying user acquisition channels by 30% through co-promoted campaigns and shared audience targeting. - End-to-End Merchant Growth Solutions
RED Account Full-Service Management for Merchants: Launched 8+ merchant accounts with teams, focusing on persona-driven content (e.g., Relatable MeMe Persona for Gen Z) content, achieving 15% in-store sales growth in 60 days via account setup & optimization, content creation, and KOL/KOC content marketing matrix.
Influencer Marketing Intern
NU Media Holdings
09.2022 - 05.2023
- Analyzing the trending content and helping clients to be viral, participating in managing 5 clients' social media accounts monthly, creating content for both caption and posts.
- Arranging for social media data from all platforms (TikTok, IG, FB, etc.), Google/Yelp reviews, paid media posts, analyzing and outputting monthly report for 5 clients monthly.
- Participating in filming, editing, and operating of IG Reels, output 30+ videos per month, reach to 20K views, improving the engagement rate of clients’ official account 35%.
- Seek suitable influencers through keywords, style, and brand-related tags for catering customers through short videos, IG posts, and other forms of promotion. Successfully connected with over 30 Internet celebrities on different platforms and reached cooperation with them per month.
Education
M.S - Integrated Marketing
New York University (NYU)
05.2023
Bachelor’s Degree - Marketing
San Jose State University (SJU)
05.2021
Skills
- Languages: Mandarin (Native), English (Fluent)
- Microsoft Office (Excel, Word, PowerPoint)
- CapCut
- Later
- Paid Media
- Google Analytic
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Timeline
Senior User Growth Specialist
Fantuan Delivery
11.2023 - Current
Influencer Marketing Intern
NU Media Holdings
09.2022 - 05.2023
Bachelor’s Degree - Marketing
San Jose State University (SJU)
M.S - Integrated Marketing
New York University (NYU)
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