Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level [Job Title] position. Ready to help team achieve company goals.
Overview
3
3
years of professional experience
Work History
Teacher's Assistant
BNU-HKBU United International College
12.2022 - 04.2023
Conducted research to identify contemporary sources aligning with "Datafication and Algorithms" and "Digital Power and Exploitation" chapters from "Digital media and society" textbook;
Assisted in elucidating the role of 'software studies' within the realm of digital society;
Analyzed and distilled intricate digital elements (links, likes, search engine results) for sociological understanding;
Participated in evaluating the influence of 'digital labor' theories on reshaping perceptions of social media's purpose;
Created succinct and accessible PowerPoints, tailored to the comprehension level of freshmen and sophomores, by translating intricate concepts from the textbook into engaging visuals.
Public Relation Intern
MSLGROUP
06.2022 - 08.2022
Composed media copies, publicity planning, and press releases for the UGG and OLAY group;
Produced insights for UGG's and OLAY’s campaigns;
Provided PR support for onsite campaigns; assisted in communicating with media personnel and KOL;
Planned and executed the PR parts of UGG's and OLAY’s brand cooperation projects;
Responsible for competitors' analysis; tracked highlight campaigns from other companies and compared the performance of campaigns had similar themes;
Maintained an active relationship for UGG and OLAY with different media platforms;
Briefed the PR trends monthly.
Account Executive Intern
Saatchi&Saatchi
06.2021 - 08.2021
Drafted the monthly report for Siemens & Bosch on corporate media images and social responsibility embodiment;
Assessed the quality of communication within the Siemens & Bosch group;
Conceived possible methods to improve communication efficiency within the Siemens & Bosch group;
Managed Siemens & Bosch's news/videos release to maintain the customer-recognized corporate image and emphasized parts that could possibly attract new clients.
Seasun Gaming Campus Ambassador
Zhuhai Seasun Entertainment Technology Co, Ltd
03.2021 - 05.2021
Investigated the game market in college students, including length of gaming and gaming type;
Conducted questionnaire to gather data on college students' opinions on gaming culture;
Operated the campus recruitment and interviewed interns;
Utilized different social media platforms to arrange campus recruitment online and offline events.
QQ Music Campus Ambassador
Tencent Music Entertainment Group
08.2020 - 06.2021
Promoted QQ Music's student discount package and successfully attracted over 400 new users;
Recommended promising UIC singers and lyricists to join the "Hello! College Voice" selection event;
Pulled over 80,00 Yuan sponsorships for the 15th UIC Singer Contest.
Responsible Person
UIC-Harvard University Symposium
04.2021 - 05.2021
Acted as the main host of the conference of UIC-Harvard University Symposium: Neuroscience and Artificial Intelligence Ensemble;
In charge of the pre-launch publicity; designed multiple strategies like poster campaign and Wechat official account promotion; the online viewer reached up to 10,000;
Edited videos of the symposium for the school's website news.
Group Leader of the New Media Department
UIC Media And Public Relations Office
09.2021 - 02.2022
Interviewed independently for college news;
Collated and published articles on different social media platforms;
Promoted college's official media account through a series of activities like Retweet Sweepstakes and Creative Call Competition; successfully increased over 3000 subscribers, and every posted article received over 20,000 views;
Managed the college's official media account on every media platform.
Lead Actress, Scriptwriter, and Composer
Musical: "The Island"
12.2019 - 09.2021
Leading actress in the musical;
Transmuted Victoria Hislop's novel "The Island" into a musical;
Responsible for script writing, lyrics creation, composition, and directing the casts.
Education
Master of Arts - Emerging Media Studies
Boston University
Boston, MA
08.2024
Bachelor of Arts - Public Relations And Advertising
BNU-HKBU United International College
Zhuhai, China
06.2023
Skills
Statistical Tools: R, SPSS, Excel;
Language: English; Russian: A2;
Singing: Practiced professional singing for ten years; The Voice (China's version) Guangzhou, China Top 10;
Fragrance Appreciation: Continued producing videos on fragrance reviews for over two years;
Photograph
Timeline
Teacher's Assistant
BNU-HKBU United International College
12.2022 - 04.2023
Public Relation Intern
MSLGROUP
06.2022 - 08.2022
Group Leader of the New Media Department
UIC Media And Public Relations Office
09.2021 - 02.2022
Account Executive Intern
Saatchi&Saatchi
06.2021 - 08.2021
Responsible Person
UIC-Harvard University Symposium
04.2021 - 05.2021
Seasun Gaming Campus Ambassador
Zhuhai Seasun Entertainment Technology Co, Ltd
03.2021 - 05.2021
QQ Music Campus Ambassador
Tencent Music Entertainment Group
08.2020 - 06.2021
Lead Actress, Scriptwriter, and Composer
Musical: "The Island"
12.2019 - 09.2021
Master of Arts - Emerging Media Studies
Boston University
Bachelor of Arts - Public Relations And Advertising
BNU-HKBU United International College
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