Summary
Overview
Work History
Education
Skills
Timeline
Generic

Jiangning LIAN

Boston,MA

Summary

Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level [Job Title] position. Ready to help team achieve company goals.

Overview

3
3
years of professional experience

Work History

Teacher's Assistant

BNU-HKBU United International College
12.2022 - 04.2023
  • Conducted research to identify contemporary sources aligning with "Datafication and Algorithms" and "Digital Power and Exploitation" chapters from "Digital media and society" textbook;
  • Assisted in elucidating the role of 'software studies' within the realm of digital society;
    Analyzed and distilled intricate digital elements (links, likes, search engine results) for sociological understanding;
  • Participated in evaluating the influence of 'digital labor' theories on reshaping perceptions of social media's purpose;
  • Created succinct and accessible PowerPoints, tailored to the comprehension level of freshmen and sophomores, by translating intricate concepts from the textbook into engaging visuals.

Public Relation Intern

MSLGROUP
06.2022 - 08.2022
  • Composed media copies, publicity planning, and press releases for the UGG and OLAY group;
  • Produced insights for UGG's and OLAY’s campaigns;
    Provided PR support for onsite campaigns; assisted in communicating with media personnel and KOL;
  • Planned and executed the PR parts of UGG's and OLAY’s brand cooperation projects;
  • Responsible for competitors' analysis; tracked highlight campaigns from other companies and compared the performance of campaigns had similar themes;
  • Maintained an active relationship for UGG and OLAY with different media platforms;
  • Briefed the PR trends monthly.

Account Executive Intern

Saatchi&Saatchi
06.2021 - 08.2021
  • Drafted the monthly report for Siemens & Bosch on corporate media images and social responsibility embodiment;
  • Assessed the quality of communication within the Siemens & Bosch group;
  • Conceived possible methods to improve communication efficiency within the Siemens & Bosch group;
  • Managed Siemens & Bosch's news/videos release to maintain the customer-recognized corporate image and emphasized parts that could possibly attract new clients.

Seasun Gaming Campus Ambassador

Zhuhai Seasun Entertainment Technology Co, Ltd
03.2021 - 05.2021
  • Investigated the game market in college students, including length of gaming and gaming type;
  • Conducted questionnaire to gather data on college students' opinions on gaming culture;
  • Operated the campus recruitment and interviewed interns;
  • Utilized different social media platforms to arrange campus recruitment online and offline events.

QQ Music Campus Ambassador

Tencent Music Entertainment Group
08.2020 - 06.2021
  • Promoted QQ Music's student discount package and successfully attracted over 400 new users;
  • Recommended promising UIC singers and lyricists to join the "Hello! College Voice" selection event;
  • Pulled over 80,00 Yuan sponsorships for the 15th UIC Singer Contest.

Responsible Person

UIC-Harvard University Symposium
04.2021 - 05.2021
  • Acted as the main host of the conference of UIC-Harvard University Symposium: Neuroscience and Artificial Intelligence Ensemble;
  • In charge of the pre-launch publicity; designed multiple strategies like poster campaign and Wechat official account promotion; the online viewer reached up to 10,000;
  • Edited videos of the symposium for the school's website news.

Group Leader of the New Media Department

UIC Media And Public Relations Office
09.2021 - 02.2022
  • Interviewed independently for college news;
  • Collated and published articles on different social media platforms;
  • Promoted college's official media account through a series of activities like Retweet Sweepstakes and Creative Call Competition; successfully increased over 3000 subscribers, and every posted article received over 20,000 views;
  • Managed the college's official media account on every media platform.

Lead Actress, Scriptwriter, and Composer

Musical: "The Island"
12.2019 - 09.2021
  • Leading actress in the musical;
  • Transmuted Victoria Hislop's novel "The Island" into a musical;
  • Responsible for script writing, lyrics creation, composition, and directing the casts.

Education

Master of Arts - Emerging Media Studies

Boston University
Boston, MA
08.2024

Bachelor of Arts - Public Relations And Advertising

BNU-HKBU United International College
Zhuhai, China
06.2023

Skills

  • Statistical Tools: R, SPSS, Excel;
  • Language: English; Russian: A2;
  • Singing: Practiced professional singing for ten years; The Voice (China's version) Guangzhou, China Top 10;
  • Fragrance Appreciation: Continued producing videos on fragrance reviews for over two years;
  • Photograph

Timeline

Teacher's Assistant

BNU-HKBU United International College
12.2022 - 04.2023

Public Relation Intern

MSLGROUP
06.2022 - 08.2022

Group Leader of the New Media Department

UIC Media And Public Relations Office
09.2021 - 02.2022

Account Executive Intern

Saatchi&Saatchi
06.2021 - 08.2021

Responsible Person

UIC-Harvard University Symposium
04.2021 - 05.2021

Seasun Gaming Campus Ambassador

Zhuhai Seasun Entertainment Technology Co, Ltd
03.2021 - 05.2021

QQ Music Campus Ambassador

Tencent Music Entertainment Group
08.2020 - 06.2021

Lead Actress, Scriptwriter, and Composer

Musical: "The Island"
12.2019 - 09.2021

Master of Arts - Emerging Media Studies

Boston University

Bachelor of Arts - Public Relations And Advertising

BNU-HKBU United International College
Jiangning LIAN