Jiangning LIAN
Boston,MA
Summary
Hardworking and passionate job seeker with strong organizational skills eager to secure entry-level [Job Title] position. Ready to help team achieve company goals.
Overview
3
3
years of professional experience
Work History
Teacher's Assistant
BNU-HKBU United International College
Zhuhai, China
12.2022 - 04.2023
- Conducted research to identify contemporary sources aligning with "Datafication and Algorithms" and "Digital Power and Exploitation" chapters from "Digital media and society" textbook;
- Assisted in elucidating the role of 'software studies' within the realm of digital society;
Analyzed and distilled intricate digital elements (links, likes, search engine results) for sociological understanding; - Participated in evaluating the influence of 'digital labor' theories on reshaping perceptions of social media's purpose;
- Created succinct and accessible PowerPoints, tailored to the comprehension level of freshmen and sophomores, by translating intricate concepts from the textbook into engaging visuals.
Public Relation Intern
MSLGROUP
Shanghai, China
06.2022 - 08.2022
- Composed media copies, publicity planning, and press releases for the UGG and OLAY group;
- Produced insights for UGG's and OLAY’s campaigns;
Provided PR support for onsite campaigns; assisted in communicating with media personnel and KOL; - Planned and executed the PR parts of UGG's and OLAY’s brand cooperation projects;
- Responsible for competitors' analysis; tracked highlight campaigns from other companies and compared the performance of campaigns had similar themes;
- Maintained an active relationship for UGG and OLAY with different media platforms;
- Briefed the PR trends monthly.
Account Executive Intern
Saatchi&Saatchi
Shanghai, China
06.2021 - 08.2021
- Drafted the monthly report for Siemens & Bosch on corporate media images and social responsibility embodiment;
- Assessed the quality of communication within the Siemens & Bosch group;
- Conceived possible methods to improve communication efficiency within the Siemens & Bosch group;
- Managed Siemens & Bosch's news/videos release to maintain the customer-recognized corporate image and emphasized parts that could possibly attract new clients.
Seasun Gaming Campus Ambassador
Zhuhai Seasun Entertainment Technology Co, Ltd
Zhuhai, China
03.2021 - 05.2021
- Investigated the game market in college students, including length of gaming and gaming type;
- Conducted questionnaire to gather data on college students' opinions on gaming culture;
- Operated the campus recruitment and interviewed interns;
- Utilized different social media platforms to arrange campus recruitment online and offline events.
QQ Music Campus Ambassador
Tencent Music Entertainment Group
Zhuhai, China
08.2020 - 06.2021
- Promoted QQ Music's student discount package and successfully attracted over 400 new users;
- Recommended promising UIC singers and lyricists to join the "Hello! College Voice" selection event;
- Pulled over 80,00 Yuan sponsorships for the 15th UIC Singer Contest.
Responsible Person
UIC-Harvard University Symposium
Zhuhai China
04.2021 - 05.2021
- Acted as the main host of the conference of UIC-Harvard University Symposium: Neuroscience and Artificial Intelligence Ensemble;
- In charge of the pre-launch publicity; designed multiple strategies like poster campaign and Wechat official account promotion; the online viewer reached up to 10,000;
- Edited videos of the symposium for the school's website news.
Group Leader of the New Media Department
UIC Media And Public Relations Office
Zhuhai, China
09.2021 - 02.2022
- Interviewed independently for college news;
- Collated and published articles on different social media platforms;
- Promoted college's official media account through a series of activities like Retweet Sweepstakes and Creative Call Competition; successfully increased over 3000 subscribers, and every posted article received over 20,000 views;
- Managed the college's official media account on every media platform.
Lead Actress, Scriptwriter, and Composer
Musical: "The Island"
Zhuhai, China
12.2019 - 09.2021
- Leading actress in the musical;
- Transmuted Victoria Hislop's novel "The Island" into a musical;
- Responsible for script writing, lyrics creation, composition, and directing the casts.
Education
Master of Arts - Emerging Media Studies
Boston University
Boston, MA08.2024
Bachelor of Arts - Public Relations And Advertising
BNU-HKBU United International College
Zhuhai, China06.2023
Skills
- Statistical Tools: R, SPSS, Excel;
- Language: English; Russian: A2;
- Singing: Practiced professional singing for ten years; The Voice (China's version) Guangzhou, China Top 10;
- Fragrance Appreciation: Continued producing videos on fragrance reviews for over two years;
- Photograph
Timeline
Teacher's Assistant
BNU-HKBU United International College
12.2022 - 04.2023
Public Relation Intern
MSLGROUP
06.2022 - 08.2022
Group Leader of the New Media Department
UIC Media And Public Relations Office
09.2021 - 02.2022
Account Executive Intern
Saatchi&Saatchi
06.2021 - 08.2021
Responsible Person
UIC-Harvard University Symposium
04.2021 - 05.2021
Seasun Gaming Campus Ambassador
Zhuhai Seasun Entertainment Technology Co, Ltd
03.2021 - 05.2021
QQ Music Campus Ambassador
Tencent Music Entertainment Group
08.2020 - 06.2021
Lead Actress, Scriptwriter, and Composer
Musical: "The Island"
12.2019 - 09.2021
Master of Arts - Emerging Media Studies
Boston University
Bachelor of Arts - Public Relations And Advertising
BNU-HKBU United International College