Jiani Zhu
Irvine,CA
Summary
Brand and graphic designer with a strong illustration-led approach to building cohesive visual identities. Skilled in translating conceptual references into thoughtful design directions, with a focus on minimal, culturally aware aesthetics.
Overview
2020
2020
years of professional experience
Work History
Branding Consultant
Chubby Sushi and Ramen
Brea, CA
01.2023 - 2026
- Developed comprehensive branding strategies to enhance market presence and customer engagement.
- Conducted in-depth market research to identify consumer trends and positioning opportunities.
- Supported marketing initiatives through social media promotion, annually events, and pop marketing, increasing the restaurant visibility and attendance.
- Collaborated with cross-functional teams to ensure cohesive brand messaging across all platforms.
- Mentored junior consultants in branding best practices and client relationship management.
Environmental Graphic Designer
Nicholas and Lee Begovich Gallery, CSUF
Fullerton, CA
2020 - 2021
- Designed and developed a mobile application
- Redesigned gallery visual identity and spatial/environmental graphics
- Assisted with the Kim Abeles Smog Collection exhibition installation and presentation materials
Graphic Designer
ASI Design and Marketing
Fullerton, CA
2020 - 2021
- Produced motion graphics and visual assets for campus communications and events
- Collaborated with marketing teams to develop cohesive campaigns across digital and print platforms.
Graphic Designer
Tusk Magazine
Fullerton, CA
01.2019 - 01.2020
- Lead designer assistant and illustrator for a 4,000-circulation publication
- Developed editorial layouts, visual storytelling systems, and illustrations across issues
- Managed multiple projects simultaneously while meeting tight deadlines without compromising quality.
Education
Bachelor of Fine Art - Graphic and Interactive Design
Cal State University, Fullerton
01.2021
Skills
- Illustration
- Creative direction
- UX/UI
- Visual communication
- Adobe Suites
- Microsoft Office
- Social Media: Instagram, YouTube, Pinterest, Behance
Timeline
Branding Consultant
Chubby Sushi and Ramen
01.2023 - 2026
Graphic Designer
Tusk Magazine
01.2019 - 01.2020
Environmental Graphic Designer
Nicholas and Lee Begovich Gallery, CSUF
2020 - 2021
Graphic Designer
ASI Design and Marketing
2020 - 2021
Bachelor of Fine Art - Graphic and Interactive Design
Cal State University, Fullerton