Summary
Overview
Work History
Education
Skills
Timeline
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Jiaqi Zhang

Jiaqi Zhang

Boston,MA

Summary

Innovative and results-driven professional with expertise in marketing, social media strategy, and project management. Proven track record of launching successful ventures, driving audience engagement, and fostering cross-functional collaboration. Adept at blending creativity with analytics to deliver impactful solutions, with a passion for integrating culture, storytelling, and strategy.

Overview

2
2
years of professional experience

Work History

Co-Founder

Idee Fixe LLC
Boston, MA
06.2023 - Current
  • Launched Boston’s first Chinese-inspired DIY perfumery, turning a passion for Eastern herbal fragrances into a thriving LLC that attracted a dedicated local following.
  • Built and led a team of 8 members, fostering trust and collaboration, and driving commitment despite an unpaid startup environment.
  • Delivered 200+ DIY perfume workshops, generating $9,155 in revenue within the first six months, and earning recognition for innovative scent profiles blending Eastern and modern influences.
  • Grew a 300-member WeChat fanbase, utilizing direct engagement to pilot ideas, collect feedback, and drive loyalty—laying the groundwork for subscription-based services and new product lines.
  • Executed an omni-channel marketing strategy, integrating multi-sensory campaigns such as perfume salons, fragrance poetry, and traditional incense crafting, positioning the brand at the intersection of lifestyle, culture, and creativity.

Project Manager

AdLab (Client: National Geographic, MarketBridge)
Boston, MA
09.2024 - 12.2024
  • Acted as a liaison among National Geographic, MarketBridge, and AdLab, harmonizing all stakeholders’ objectives to drive National Geographic’s first B2B campaign.
  • Established workflows and best practices for cross-functional collaboration across five departments (Account, Creative, Strategy, Copy, and Art), ensuring seamless task tracking and communication.
  • Delivered all project milestones, including creative briefs, research reports, and multi-platform media assets, achieving a 100% on-time completion rate.
  • Facilitated weekly client meetings, capturing actionable insights and translating them into actionable recommendations, attaining a 90% first-round approval rate on deliverables.
  • Contributed to earning the Best Overall Performance Team Award among 15 teams by fostering results-driven collaboration and delivering high-quality outputs.

Social Media Coordinator

BUTV10
Boston, USA
09.2023 - 12.2024
  • Strategized and executed a comprehensive social media marketing plan, achieving a 28% increase in Instagram followers (from 1,300 to 1,665) within one semester and driving heightened awareness for BUTV sub-programs and events.
  • Coordinated cross-functional collaboration with sub-program leaders and merchandising teams, managing a detailed content calendar and delivering 17 Instagram posts, weekly newsletters, and updated bulletin boards that amplified campus-wide visibility.
  • Monitored and analyzed emerging social media trends weekly, ensuring content and strategy stayed innovative and in line with overarching marketing and branding objectives.

Education

Bachelor of Science - Advertising

Boston University
Boston, MA
01-2025

Skills

  • Technical Tools: HubSpot CRM, Canva, Adobe Creative Suite, WordPress, Google Analytics, Tableau, Sprout Social, mondaycom, Notion
  • Marketing & Strategy: Content Creation, Social Media Management, Omni-channel Marketing
  • Data & Analytics: Workflow Optimization and Task Tracking, Data-driven Decision-making
  • Entrepreneurship: Team Building in Startup Environments, Customer Engagement and Retention Strategies, Event Planning and Workshop Facilitation

Timeline

Project Manager

AdLab (Client: National Geographic, MarketBridge)
09.2024 - 12.2024

Social Media Coordinator

BUTV10
09.2023 - 12.2024

Co-Founder

Idee Fixe LLC
06.2023 - Current

Bachelor of Science - Advertising

Boston University

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Jiaqi Zhang