Market & Consumer Analysis: Conducted an in-depth analysis of U.S.-China tariff fluctuations and economic uncertainty, identifying key trends such as a consumer shift towards essential goods and domestic brands. Translated findings into actionable insights for strategic planning.
Competitive Intelligence & Strategy: Researched and analyzed competitor case studies (e.g., Uniqlo), drafting internal reports that directly contributed to improved client retention strategies, and strengthened market positioning.
Targeted Marketing Strategy: Collaborated with management to design and refine customer outreach strategies targeting core segments, addressing weakened spending capacity, and declining profit margins.
Operational Support & Brand Promotion: Provided comprehensive support across accounting, supply chain oversight, and sales planning. Partnered with supervisors to develop and execute brand promotion plans, enhancing customer loyalty, service quality, and brand awareness, despite industry-wide demand decline.
Office Assistant
UCZ Academy
Orange County
02.2021 - 03.2022
Managed complex scheduling logistics for over 30 tutoring arrangements; maintained accurate payment records and processed tuition transactions using Excel and online platforms.
Assisted in recording basic journal entries, tracking revenue and expense accounts, and organizing receipts for book-keeping purposes.
Helped prepare basic documentation for tax-related filings, including income summaries and invoice logs for freelance tutors.
Education
B.S. - Business and Economics
University of California, San Diego (UCSD)
San Diego, CA
06.2024
Skills
Languages: Mandarin (native), Cantonese (native), English (native)
Technical skills: Microsoft Excel (advanced: ABS, pivot tables, data analysis), PowerPoint (professional presentations), Word
Business and analytical skills: financial analysis, market research and analysis, competitive intelligence, consumer behavior analysis, data interpretation, budgeting support
Management and interpersonal skills: project management, team leadership and motivation, event planning and execution, recruitment and interviewing, cross-functional collaboration, communication (written and verbal), problem solving
Affiliations
HOX Stock Contest May 7, 2024
Simulated stock investment strategies in a contest judged by UCSD economics professors.
Organized and publicized the event, scheduled logistics, and invited economics faculty.
Engaged ~100 students to promote financial literacy and investment skills.
Senior Technology Manager at Business Consulting and Solutions, RXG Business Consulting and SolutionsSenior Technology Manager at Business Consulting and Solutions, RXG Business Consulting and Solutions