Jiaqing Kay Hao
Beijing,MA
Summary
I am very passionate about the PR field, creative, and like to work with a team to contribute to others or brands. I can adapt to a high-intensity work environment and time.
Overview
5
5
years of professional experience
Work History
Marketing & PR Intern
Beijing Xueqiu Technology Co., Ltd.
05.2024 - 08.2024
- Participated in the planning of the eighth episode of 'Fang Lve' (an interview program produced by Xueqiu), as well as the mid-to-post-production of the seventh episode
- Proofread the subtitles and videos of the eighth episode of the program in Chinese and English; Editing media opinion articles
- Responsible for consulting and modifying with outsourced and in-house design teams, managing the outsourced media matrix
- Regularly publish promotional posts, trailers, resource slots, etc
- Assist in completing the post-review summary and collecting the number of subscriptions to various videos and news websites related to this issue
- Wrote 8-10 promoting articles for Snowball Reference every month
- Participate in relevant activity research and offline execution
- Research the venue of the 2024 Xueqiu Carnival and organize the review report of last year's event
- Collect and summarize the relevant venue screening of the VIP Black Gold Exclusive Club in August
- Participate in the online and offline activities of the private equity exclusive meeting in June, including but not limited to writing the host's hand card in the early stage, contacting and screening the business trip, helping other departments to organize materials in the mid-term, responsible for the activity schedule and activity support for contacting relevant personnel such as photography and shorthand, and participating in the completion of the review summary in the later stage
- Conduct online marketing research on the 2024 Xueqiu Carnival: Organize and review past online marketing activities and investigate nearly 20 cases in China and foreign
- Based on the research results, a preliminary creative plan is given
- Participated in the preliminary interview work of the 'Xueying Upgrade Plan,' completed ten internal staff interview Q&A, and carried out the preliminary upgrade plan
- Help the legal department collect all media reports, material contracts, offline activities, pictures, videos, links, etc., for 2023-204
- Write the guest interview outline of the 'Thick Snow Long Slope' podcast and participate in the writing of the script
- Help 'Fang Lve' contact the influencers of the relevant WeChat public accounts and regularly complete the pertinent matters of rights protection of the 'Xueqiu structure' in the media
- Participate in the creative and follow-up design communication of holiday gift boxes
Intern Media Executive
Ogilvy China & Mather Advertising Ltd.
11.2022 - 02.2023
- Crawled data from research, analysis, and app growth and conducted a comparative study of Xiaohongshu and TikTok
- Analyzed user portraits and visualized user age and geographical distributions in bar charts
- Concluded the main reasons for users’ choice of the two applications, differences between media content (e.g., social hotspots, makeup, food, talent shows, science, etc.) and content forms (graphics or videos)
- Currently engaging in the marketing research project of Unilever PLC’s makeup brand
- Plan to collect data from the top 100 video notes and Top 100 graphic notes about skin care products (e.g., facial masks, facial cleansers, essence, eye cream, etc.) on Xiaohongshu, implement quantitative analysis on media content from different dimensions (e.g., covers, content types, tags, topics, etc.), and propose suggestions on the company’s marketing strategy for Xiaohongshu
Public Relations Intern
D&S Media Group
05.2021 - 07.2021
- Participated in the consulting projects of automobile brands, including Great Wall Motor, Dongfeng Motor, etc., and mainly assisted with public relations and project management
- Assisted with the event planning, layout, and schedule of the Dongfeng Popular Exhibition at the Shanghai Auto Show, including launching 3 new models, and participated in the marketing communication project of Great Wall Motor’s Poer series
- Involved in the project settlement of the Great Wall Motor and Dongfeng Motor, collected project data and information, including the purchase order, expenditure, and return of each project, summarized them through Excel Pivotable, compiled final project reports, and presented them to clients
- Helped the team to expand business projects and supported the team with branding and marketing
Human Resources Service Intern
Tidal Wave Solutions
04.2019 - 07.2019
- Mainly responsible for providing human resources services (head-hunting) for finance, healthcare, and Internet companies, such as Alibaba Group and Ant Financial, focused on high-end technical and managerial positions and successfully helped ten people receive satisfactory offers
- Searched high-end talent based on job requirements of professional qualities through job-hunting websites and internal referrals and contacted and recommended suitable candidates
Education
Master of Arts - Public Relations
Boston University
12-2024
Bachelor of Arts - Public Relations and Strategic Communications, Business and Entertainment
American University
Washington, DC05.2023
High School -
Beijing Royal School
06.2018
Skills
- Microsoft Office
- Professional public relations writing
- Teamwork and Collaboration
- Administrative tasks
- Social Media
- English Fluency
Languages
Chinese (Mandarin)
Native or Bilingual
English
Professional Working
Interests
- Watching Movies and TV Shows
- Outdoor Recreation
- Strategy Games
- Wine Tasting
Timeline
Marketing & PR Intern
Beijing Xueqiu Technology Co., Ltd.
05.2024 - 08.2024
Intern Media Executive
Ogilvy China & Mather Advertising Ltd.
11.2022 - 02.2023
Public Relations Intern
D&S Media Group
05.2021 - 07.2021
Human Resources Service Intern
Tidal Wave Solutions
04.2019 - 07.2019
Bachelor of Arts - Public Relations and Strategic Communications, Business and Entertainment
American University
High School -
Beijing Royal School
Master of Arts - Public Relations
Boston University
Similar Profiles
Zian ShangZian Shang
Electrical Engineering Intern at Beijing Meike Tianma Automation Technology Co., LtdElectrical Engineering Intern at Beijing Meike Tianma Automation Technology Co., Ltd
Changcheng LiChangcheng Li
Localization Editor at Beijing Qite Technology Co., Ltd.Localization Editor at Beijing Qite Technology Co., Ltd.
Zimo GeZimo Ge
Intern at Beijing Juku Media Technology Co., LTDIntern at Beijing Juku Media Technology Co., LTD