Jiarui Xu
Education Advising + Media Operation+Social Work Management + Project Coordination
Irvine,CA
Summary
Educator and social work professional with an MSW from Columbia University and current EdD candidacy, experienced in academic advising, student success coaching, and international student services. Skilled in cross-cultural communication, program coordination, and mental health advocacy, with additional expertise in media operations at Xiaohongshu (Little Red Book). Bilingual in English and Mandarin; proficient in Microsoft Office, SPSS, Adobe Creative Suite.
Overview
5
5
years of professional experience
1
1
Certification
2
2
Languages
Work History
Instructional Aide
Irvine Chinese Academy
03.2025 - 08.2025
- - Provided bilingual classroom and advisory support to 30+ international and heritage students, improving academic performance by 15%.
- - Assisted with student record updates, academic workshops, and parent communication to ensure holistic support.
- - Supported cultural outreach programs that boosted community engagement by 20%.
Lecturer, International Education Department
Qingdao City University
08.2021 - 09.2022
- - Delivered courses on cross-cultural communication and academic writing to undergraduate students.
- - Developed and facilitated 5+ workshops for international exchange readiness, reaching 100+ students and improving satisfaction scores by 20%.
Internship Program Assistant
Columbia University – Office of Professional Excellence
06.2020 - 05.2021
- - Coordinated 10+ professional development workshops for 500+ graduate students.
- - Assisted graduate students with career exploration and goal setting.
- - Managed data tracking for student support programs.
Social Media & Content Operator
The Red Book
05.2020 - 12.2020
- Managed influencer and media partnerships, onboarding 20+ Key Opinion Leaders (KOLs) and User-Generated Content (UGC) creators to expand the platform’s content ecosystem.
- Executed media outreach and brand collaboration projects, contributing to campaigns that achieved a 15% increase in engagement within lifestyle and e-commerce categories.
- Supported media partnership negotiations, assisting in vendor selection and content sponsorship agreements to drive revenue growth.
- Monitored and analyzed content performance metrics, providing actionable insights that improved campaign efficiency and optimized content strategy.
- Planned and coordinated online and offline promotional events, helping to increase brand visibility and strengthen user community engagement.
- Collaborated with cross-functional teams (marketing, design, product) to ensure seamless execution of campaigns and alignment with platform goals.
Education
Master of Social Work - Communication and emotional well-being of left-behind children in China
Columbia University
New York, NY05.2021
Bachelor’s Degree - Digital Media, Minor in Chinese
UC Davis
Davis, CA03.2019
Skills
- Academic Advising International Student Services Social Work & Counseling Cross-Cultural Communication Program Coordination Project Management Support Research & Data Analysis Content Operations & Media Partnerships Microsoft Office SPSS Adobe Creative Suite Bilingual
Certification
Chinese Higher Education Teaching Certificate
Chinese Higher Education teaching Certificate
Chinese Higher Education Teaching Qualification
Certified to teach at the university level in China, demonstrating advanced pedagogical knowledge, subject expertise, and the ability to deliver instruction in higher education settings. This qualification reflects strong academic competency and commitment to professional teaching standards.
Timeline
Instructional Aide
Irvine Chinese Academy
03.2025 - 08.2025
Chinese Higher Education Teaching Certificate
08-2022
Lecturer, International Education Department
Qingdao City University
08.2021 - 09.2022
Internship Program Assistant
Columbia University – Office of Professional Excellence
06.2020 - 05.2021
Social Media & Content Operator
The Red Book
05.2020 - 12.2020
Bachelor’s Degree - Digital Media, Minor in Chinese
UC Davis
Master of Social Work - Communication and emotional well-being of left-behind children in China
Columbia University
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