Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Jiarui Zhang

Jiarui Zhang

Tempe,AZ

Summary

Solid expertise and mastery of the use of many types of analytical software. Particularly adept at analyzing market trends and customer preferences to develop targeted marketing strategies. Experience includes conducting comprehensive market research, interpreting data to inform business decisions, and planning effective marketing campaigns. He will actively apply his professional knowledge in his internship and in his daily studies.

Overview

1
1
Certification

Work History

Market research and FMCG sales

Inner Mongolia Yili Industrial Group LTD
  • Provide feedback on consumer purchasing behavior and develop more effective promotional strategies
  • Adjust inventory based on sales data of different store types to maximize sales volume
  • Supervise the sales data changes after the implementation of promotional strategies and adjust the next sales strategy

E-commerce operation and data-driven analysis

Bejing United Information Technology Co. Ltd.
  • Organize a data table based on the number of online orders on that day, identify any issues and explain the reasons
  • Collaborate with team members and report to the manager using visual reports such as Excel
  • Prepare detailed reports for customers and recommend the optimal order strategy to them

Education

BS - Marketing (Digital & Integrated Marketing Communications)

W. P. Carey School of Business, Arizona State University
Tempe, AZ
05.2025

Skills

  • SQL
  • Tableau
  • Python
  • Microsoft Excel
  • Google Analytics
  • Adobe Creative Suite
  • Collation of secondary data and the use of SPSS for multivariate analysis
  • Marketing concepts and consumer behavior analysis
  • Social media post-marketing (Facebook, TikTok)
  • Business knowledge in finance, supply chain management, etc

Certification

  • Hootsuite Platform Certification, 08/24
  • HubSpot Social Media Certification, 11/24
  • Google Analytics Certification, 11/24
  • Google Ads Search Certification, 11/24
  • Hubspot Growth Driven Design Certification, 11/24

Timeline

Market research and FMCG sales

Inner Mongolia Yili Industrial Group LTD

E-commerce operation and data-driven analysis

Bejing United Information Technology Co. Ltd.

BS - Marketing (Digital & Integrated Marketing Communications)

W. P. Carey School of Business, Arizona State University
Jiarui Zhang