Jiayin Huang
Ecommerce
Palos Verdes Estates,CA
Summary
An E-commerce specialist with a proven track record at Gigas Culture Media LTD, demonstrating a unique blend of hard and soft skills. Excelled in both Mandarin and English, and seasoned in cross-team collaborations, driving substantial business growth and fostering impactful partnerships.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Tiktok Shop Operation Manager
Gigas Culture Media LTD
02.2024 - 02.2025
- Drove revenue growth from $0 to $150,000+ monthly GMV through strategic identification of market opportunities and effective product launches
- Developed key affiliate marketing initiatives to drive and maintain substantial sales growth maintaining a $100,000+ monthly GMV per Tiktok shop
- Achieved a ROAS of 4.2 for the company’s top selling product by gathering Tiktok ads feedback and carefully optimizing the campaigns in Tiktok Ads Manager
- Built productive relationships with industry partners and competitors to support strategic business objective
LIVE Backstage Creator Network Growth Associate
Starlight Dreamworks Media LLC
02.2023 - 01.2024
- Enhance creators' online social presence and earnings by establishing relationships with newly joined creators, training them to help them understand and utilize the platform's tools
- Successfully recruited 50+ creator in two weeks including a top creator generating over 4 million diamonds in a single month
- Drove impactful outcomes by monitoring social media analytics and adjusting strategies accordingly
- Coordinated with cross-functional teams to align creators’ marketing strategies with a variety of products
Competition Event Operation Intern
Tencent IEG: Lightspeed & Quantum Studios
07.2019 - 09.2019
- Coordinated with cross-functional teams to align live event and in-game activities with a variety of engagement incentives
- Drove measurable impact by monitoring in-game feedback and plan and execute in-game events
- Significantly generated millions of views and drastically increased retention time by building an in-app event live-streaming platform using Axure RP
Marketing Manager
Golden Springs Technology Inc
Los Angeles, CA
02.2018 - 07.2019
- Managed digital marketing activities to bring in 80% of the traffic source by creating Instagram social media posts and editing advertising proposals for WeChat media platforms
- Attracted 90 restaurants to use our platform to help them achieve up to $10k sales weekly
- Oversaw day-to-day operations and helped to reduce operational costs, especially those of transportation
- Helped the food delivery service to reach $1.5M annual revenue and its mobile app to acquire 12,000 users
Education
Master of Science - Marketing Analytics
New York University
New York, NY 10.2021 - 05.2023
Master of Arts - Communication
University of California, Santa Barbara
Santa Barbara, CA 09.2016 - 01.2021
Skills
Excel
undefinedCertification
Google Data Analytics Certificate
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Tiktok Shop Operation Manager
Gigas Culture Media LTD
02.2024 - 02.2025
LIVE Backstage Creator Network Growth Associate
Starlight Dreamworks Media LLC
02.2023 - 01.2024
Master of Science - Marketing Analytics
New York University
10.2021 - 05.2023
Competition Event Operation Intern
Tencent IEG: Lightspeed & Quantum Studios
07.2019 - 09.2019
Marketing Manager
Golden Springs Technology Inc
02.2018 - 07.2019
Master of Arts - Communication
University of California, Santa Barbara
09.2016 - 01.2021
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